Application Software Development - A HorizonWatching 2014 Trend Report

© 2014 IBM Corporation
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any
particular technology or solution.
Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader
February 7, 2014
Application Software Development
A 2014 HorizonWatching Trend Report

IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
About this Trend Report
 Purpose: This HorizonWatching Trend Report provides an overview on the
Application Software Development trend for IBM Clients
 Content: Summary information about the trend is provided along with many
links to additional resources.
 How To Use This Report: This report is best read/studied and used as a
learning document. There are many links provided in the report that will take you
to other websites and resources where you can continue your learning. You
may want to view the slides in slideshow mode so you can easily follow the links
2 Application Software Development: A 2014 HorizonWatching Trend Report (Client Ready)07 Feb 2014

Table of Contents
1. One Page Summary of the Software Development Trend
2. Software Development Trends to Watch in 2014
3. What Others Are Saying About Software Development for 2014
4. Websites, Reports, and Additional Resources
5. Appendix

Table of Contents
5. Appendix

Software Development – Trend Overview
The emergence of a new computing era built on a secure
platform of mobile, social, cloud, and big data/analytics
capabilities is impacting business models and processes.
Application software developers must transform old legacy
applications to align with fast changing business needs. In
today’s environment, application development teams need
increased agility, new skill sets, distributed teams, and more
complex software engineering methods
Drivers
• The ‘Third Platform’ provides new capabilities
• New business models and processes
• Consumerization drives requirements
Inhibitors/Challenges
• Explosion of devices. Explosion of data.
• New threats to enterprise security
• Skills gap
• Competitors are innovating at lightening speed
• Culture
Implications
• To stay out in front, you must ‘fail fast’ and ‘adapt fast’
• LOB and IT must be partners
• Not all skills can be hired. Internal training programs
needed
“The Nexus of Forces is the convergence
and mutual reinforcement of social,
mobility, cloud and information patterns
that drive new business scenarios. The
Nexus is the basis of the technology
platform of the future.” – Gartner (link)
"As we move toward the third platform,
most enterprise software will need to
have ties to social, cloud, mobility and
analytics.“ - Daniel-Zoe Jimenez, program
manager at IDC Asia-Pacific (link)
“Cloud services are becoming
increasingly richer and deeper
because they are being built with
open API access, allowing discrete
services to be “mashed up” into a
more complete business
process.” - Sandhill (link)

Table of Contents
5. Appendix

Software Development - Trends to Watch in 2014
1. Innovate for the “Third Platform” : Legacy is
old. Developing on the third platform will accelerate in
2014. However, it requires new skills in Security,
Social, Cloud, Mobile, Big Data/Analytics, IoT, HCI,
Gamification, and Cognitive Computing.
2. Use of APIs Accelerates: In 2014, we are going
to see a huge leap forward in how APIs are put to use
to drive innovation and help organizations be more
efficient and profitable.
3. Designing For Hybrids: Developers must design
private cloud services with a hybrid future in mind .
Must make sure future integration and interoperability
are possible, while securing the enterprise at the same
time.
4. IoT & Embedded Systems: Demand for skilled
developers who can develop sense and respond
systems and other IoT-based solutions increases.
5. Integrating Front and Back Office: Growing
integration requirements between back office IT and
operations - for example with smart physical hardware
(pumps, switches etc) capturing info relevant to
operations, business management; cyber security; etc.
Huffington Blog Post: Software Developers Will Be the
Future Masons of the Smart City
Computer Weekly: The future of application
development (by David Mitchell Smith, Gartner)
Source: HorizonWatching, IBM Market Insights

Software Development Trends to Watch in 2014 (cont.)
6. Secure The Enterprise!: With the advent of distributed
systems, mobile, IOT, etc, there is no longer a fixed perimeter
to fully protect now. The 'attack surface' is now huge.
Developers will called upon to secure the enterprise.
7. Software Defined “Everything”: In 2014, the buzz
around Software Defined will increase. Enterprises and service
providers force clear definitions . Expect numerous product
announcements from vendors.
8. Application Containers: The next big thing is
containerizing and virtualizing the application, not just the
machine. Watch companies include Docker and ZeroVM.
9. DevOps Adoption Accelerates: More than just about
automating deployments, DevOps requires cultural change,
including coordination, collaboration and trust among the
teams that participate in the application lifecycle.
10. Open Trend Continues: Open Source, Open Standards,
OpenStack, OpenFlow, Open Compute, and Open Data.
11. Crowd Sourcing/Funding: Crowd sourcing of everything.
Now projects are crowd sourced and crowd funded. Support is
now crowd supplied in places like stack overflow.
12. Hack Days: Becoming more popular as a way to develop
innovative new software and features within a tight deadline.
8 Application Software Development: A 2014 HorizonWatching Trend Report (Client Ready)07 Feb 2014 Source: HorizonWatching, IBM Market Insights
Forbes: Roundup of Cloud Computing and
Enterprise Software Predictions for 2014
IBM Watson’s Next Venture:

Software Development Trends to Watch in 2014 (cont.)
13. Hadoop: The Hadoop ecosystem is maturing. Expect a
whole new set of real-time analysis capabilities.
14. HTML5 Growth: Businesses have started to truly
understand the advantages (and limitations) of HTML5 in the
enterprise. In 2014 we will see a new focus toward the ‘write
once, play everywhere’ concept.
15. Secure Enterprise Mobile Apps: Developers need to roll
out more secure alternatives to popular mobile apps. New
pressures to make sure all enterprise apps are thoroughly
vetted from a software security standpoint.
16. Application Performance Management: Vendors and
their customers increasingly scrambling to address and control
under-performing application environments.
17. Consumerization: Enterprise Developers need to keep an
eye on what is being developed for Consumers. That next
great consumer device, app, or solution may just be what’s
needed for the enterprise.
18. Skills in Demand: Developers who have deep cloud,
mobile, big data/analytics and security development skills will
be increasingly in demand . Programming skills valued include:
1. Java / Javascript , 2. C# / ASP.NET, 3. C++, 4. Python, 5.
PHP, 6. SQL / MySQL, 7. HTML5 / CSS3, 8. Ruby on Rails, 9.
Hadoop, 10. iOS / Android (source: Cybercoders).
OVUM: 2014 Trends to Watch:
Software Development and Lifecycle
Management (link to w3.ibm.com site)
Source: HorizonWatching, IBM Market Insights

Table of Contents
5. Appendix

IDC says developing on the “third platform” of Social, Mobile, Cloud,
and Big Data/Analytics needs to accelerate in 2014.
ZDNet - 'Third platform' shift triggers
enterprise software evolution
Forbes: IDC Predicts Boom Times In
2014 For Cloud Services, Social, Mobile,
Big Data, Bust For PCs
IDC Press Release here. IDC
Slide Deck found here
“In 2014, we'll see every major player
make big investments to scale up cloud,
mobile, and big data capabilities, and
fiercely battle for the hearts and minds of
the developers who will create the
solutions driving the next two decades of
IT spending.” – IDC (link)

In 2014, we are going to see a huge leap forward in how APIs are
put to use to drive innovation and help organizations be more
efficient and profitable.
IBM: Web API Management: New Rules for a New
Economy
“APIs are the drivers of a new type of
economy, creating opportunities to
generate revenue, extend brand
reach, and deliver compelling
customer experiences across mobile
devices.” – IBM (link)
“API management will emerge as a key
enabler to digital transformation. 2014 will
see enterprises across different vertical
industries participating in the growing API
economy, including as API providers
focused on driving innovation via partner
and third-party developer ecosystems”. –
Ovum (link)
Forrester: Want To Join The API Economy?
Here's How

Developers must design private cloud services with a hybrid future
in mind . Must make sure future integration and interoperability are
possible, while securing the enterprise at the same time.
IBM Thoughts on Cloud Blog
Posts tagged Hybrid
NetworkWorld: Hybrid cloud: The
year of adoption is upon us
“It's important to choose a technology
foundation that offers room for
expansion — both in terms of
functionality richness, and in terms of
hybrid cloud interoperability for the
future.” – Gartner (link)
“Nearly half of large enterprises will
have hybrid cloud deployments by
the end of 2017 .” – Gartner (link)

Internet of Things is hot and is driving demand for skilled developers
who can develop IoT-based solutions.
Internet of Things: by IBM Redbooks
Where is the Internet of Things
heading in 2014? – CIO.com
“Survey found that 51 percent of
CIOs are concerned that the digital
torrent is coming faster than they
can cope and 42 percent don't feel
that they have the talent needed to
face this future.” - IDC (link)
“The converging Nexus of Forces and the
Internet of Things are creating the digital
industrial economy. In 2014, CIOs must
embrace and help lead this
transformation. Doing so will require novel
approaches and radical new thinking
combined with unwavering attention to
operational performance.” – Gartner (link)

With the advent of distributed systems, mobile, IOT, etc, there is no
longer a fixed perimeter to fully protect now. The 'attack surface' is
now huge. Developers will be called upon to secure the enterprise.
“With continuing trends in cloud, consumerization,
mobility and the "next big thing", the way IT is
delivered is changing. Each brings new threats and
breaks old security processes.”– Gartner (link)
“We’re in a perfect IT security storm. Hackers are
more sophisticated, your data is increasingly
accessed anytime and anywhere and often resides
in the cloud.” – IBM (link)
“Increasing use of cloud-based services, user
mobility and multiple devices is adding complexity to
security, particularly identity management
requirements.” – Ovum (link)
Gartner Webinar: Top Security
Trends and Takeaways for 2014

More than just about automating deployments, DevOps requires
cultural change, including coordination, collaboration and trust
among the teams that participate in the application lifecycle.
IBM Blog Post: Welcome 2014 The Year of DevOps!“DevOps requires people, process and
tools to promote seamless collaboration
among diverse but simultaneous users,
all conversing in "different" languages; it
will necessitate not just technology
adoption, but also a cultural shift.” -
Gartner (link)
“The walls between development,
operations, and the business are coming
down, ushering in a new age of
collaboration that, in leading
organizations, is already proving itself in
delivering real business value faster and
more frequently..” - Forrester (link)
ReadWrite: Three Reasons Your Startup Will Suffer
Without DevOps

2014 will see increased open collaboration initiatives across the
information technology ecosystem
IBM - Working in the open
OpenStack:
The 5-minute
Overview
“Although the open-data phenomenon is in its early days, we see a clear potential to unlock
significant economic value by applying advanced analytics to both open and proprietary
knowledge.” – McKinsey (link)
Bloomberg:
Microsoft, IBM
Join Facebook’s
Open Compute
Project

In 2014, developers who have deep cloud, mobile, big data/analytics
and security development skills will be increasingly in demand
ComputerWorld: 8 hot IT skills for 2014
CyberCoders: 10 Most In-Demand
Software Development Skills for 2014
The Enterprising CIO: Hot IT
Skills in Demand for 2014
“The IT job market is on the rise, and top
jobs include anything in big data, mobile,
cloud or security.” - Techrepublic (link)
“Expertise in Web development, mobile
development and large-scale data analysis
will be much sought-after by IT hiring
managers this year.” - PCWorld (link)
“In a survey of 860 tech-focused hiring
managers and recruiters, 73% reported
planning to hire more candidates in the
next six months, and 24% percent said
their additional hiring will be substantial.” -
InformationWeek (link)

Table of Contents
5. Appendix

Software Development – Selected Analyst Websites and Resources
• Forrester: Application Development
& Delivery
• Gartner: Application Development
and Integration / Open Source /
Application Development Webinars
• IDC: Software / Application
Development Software / Software
Everywhere: IDC Software
Predictions 2014
IDC Worldwide Software Predictions 2014
“Software development is changing rapidly; firms must use this to their advantage to avoid
falling behind. New technologies like mobile and cloud are gaining traction, but developer
adoption of formal methodologies and advanced development practices still lags, especially
when it comes to DevOps, Lean, and continuous delivery.” – Forrester (link)
“Although organizations are developing mobile apps to remain competitive and optimize
their business processes, most are not fully prepared to function internally as mobile
app production companies.” – Aberdeen (link)

Software Development – Selected Media Websites and Resources
• ComputerWorld: Topic Center / Applications / App
Development / Open Source / Security /
Consumerization of IT
• CIO: Developer / Open Source / Applications /
Security
• CIO Insight: Enterprise Apps / Innovation
• eWeek: Developer / Enterprise Apps
• Forbes: Application Development / Software
Development
• IEEE Software: Website / Computing Now
• InformationWeek: Software
• Infoworld: Application Development
• SD Times: Special Reports
• SiliconValley.com: Venture Capital
• Tech Republic: Software Development
• The Guardian: Developer Blog
• VentureBeat: Dev
• ZDNet: Software Development
In the next three to five years, the five
technologies most likely to upset the
status quo are social networking, the
cloud and software as a service (SaaS),
self-service IT, predictive analytics and
mobile payments” – Computerworld (link)
CIO: 12 Predictions for the Future of
Programming

Software Development – Selected IT Vendor/Consultant Resources
• Accenture: Accenture Software / Application Modernization and
Optimization Services / Application Services for Open Source
• Amazon Web Services: MarketPlace / WhitePapers / Articles /
Documentation
• Apple: Developer / Resources
• Facebook: Developers
• General Electric: Software / Resource Rack
• Google: Developers / Cloud Platform / Google Apps / Startups /
Open Source / Google Developers Academy / Google Developers
Groups
• IBM: DeveloperWorks / DevOps / Open Source / Web development /
SOA and web services / Big data / Business analytics / Cloud
computing / Mobile development / Security
• Intel: Software Developers
• McKinsey: Business Technology / Lean IT / Application Management
• Microsoft: MSDN / Development Platforms / Cloud / Web / Channel 9
/ BizSpark (for startups)
• Oracle: Developer Tools / Develop Solutions / Application
Development Framework
• Salesforce.com DeveloperForce
• SAP: Developer Center
IBM: Developerworks
IBM: A mobile application
development primer

Software Development – Selected ibm.com Resources and Links
• IBM Redbooks
• IBM API Management
• IBM DevOps
• Developerworks
• Big Data
• Business Analytics
• Cloud Computing
• Mobile
• DevOps
• Security
• Rational
• Software: Mobile Application Development / IBM
Rational
• Global Business Services: Smarter Application
Development and Management (ADM) /
Application Management Services / Cloud
Application Management
IBM IBV Study: The software edge
“While management recognizes that
software is crucial to capitalizing on
technology for competitiveness,
they are not successfully executing.”
– The Software Edge, IBM (link)

Software Development – Selected IBM Social Media Venues
developerWorks:
• 4,367 Communities
• 626 Blogs
• 46 Forums
• 1,736 Wikis
IBM Champions
Twitter: developerWorks / IBMRational
Facebook: Developerworks / IBMRational
YouTube: developerWorks / IBMRational
YouTube: developerWorks
IBM Rational on Youtube

Software Development – Selected Reports and Other Resources
• Want To Join The API Economy? Here's How, Forrester
• Worldwide Software Predictions 2014, IDC
• Application Development Webinars, by Gartner
• A mobile application development primer, by IBM
• Exposing and Managing Enterprise Services with IBM API
Management, by IBM
• IBM Watson’s Next Venture: Fueling New Era of Cognitive Apps
Built in the Cloud by Developers, IBM Press Release
• Web API Management: New Rules for a New Economy, by IBM
• DevOps: Solving the engineering productivity challenge, by
PWC
• 5 Things To Know About IBM API Management, by IBM
DeveloperWorks
• Cloud and the API Economy, By Mac Devine, IBM
• API Providers Guide - API Management, by Kin Lane
• New Opportunities in the API Economy, by Jim Laredo, IBM
• DevOps: The IBM approach, by IBM Software
• DevOps For Dummies, by Sanjeev Sharma
• The Software Edge, by IBM Institute for Value
Cloud Standards Customer Council:
Convergence of Social, Mobile and
Cloud: 7 Steps to Ensure Success
“The most significant business trends to
note in 2014 will stem from disruptive
forces in the mobile and web space.
Mobile will continue to disrupt how
businesses interact with their customers,
partners, and staff.” – Ovum (link)

Table of Contents
5. Appendix

Appendix: About The IBM HorizonWatch Community
 HorizonWatch is an IBM internal community in place since January 2001
 Our focus is on learning about and sharing our knowledge on emerging
trends, business issues, and technologies so we can
– Develop better strategies for the future
– Help our customers develop better strategies for the future
 For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin, IBM HorizonWatch Community Leader at whchamb@us.ibm.com

Application Software Development - A HorizonWatching 2014 Trend Report

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Application Software Development - A HorizonWatching 2014 Trend Report