Content marketing is the most powerful tool you have to build your brand and capture prospects. Use this interactive calendar to plan your content for the year ahead and to help identify gaps in your plan.

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2017Content Planner
A Yearlong Calendar to Plan Your Content
Adapted from PR Newswire

2. Copyright ©PR Newswire Association LLC. All Rights Reserved.
Welcome!
We don’t need to remind you that content is king. Or, that content
marketing is critical to building your brand, driving traffic to your
website and increasing leads. You’re smart. You get it.
Use this template to plan your content strategy across all channels
(blog, social, email, etc.) so you never miss another key holiday or real
estate date. Just add it directly to the calendar!
Not all dates will be relevant for your audience. So pick and choose the
events that make the most sense for your audience. To make it easier,
we bolded industry specific dates.
And lastly, don’t get overzealous. Only schedule out the amount of
content your resources allow – quality over quantity is key.

3. Copyright ©PR Newswire Association LLC. All Rights Reserved.
Before You Begin
Define your goals. What do you hope to accomplish through your
content? Who do you hope to reach? Knowing the answers to these
questions will inform your content strategy.
Decide what types of content you will create. Think about what types of
content make sense for your audience and what you can realistically
create. This may be press releases, white papers, blog posts, videos and
more. Don’t be afraid to get creative and think outside the box!
Keep these real estate content trends in mind.
Click here to download our free social media playbook for more tips
and strategies.

4. Copyright ©PR Newswire Association LLC. All Rights Reserved.
Content creation, when done right, can be time consuming. We
totally get it.
That’s why, as a thank you for downloading this calendar, we’re also
providing you with a free consultation with one of our senior
content strategists. You’ll get:
 Review of your current content strategy
 Marketing advice & best practices
 Access to our library of resources
Contact us today to schedule your free consultation:
PROsupport@housefax.com
(877) 598-6634
BONUS GIFT: Free Content Consultation

5. Copyright ©PR Newswire Association LLC. All Rights Reserved.
Ready? Ok let’s get started!
(PS – want to click a link? Just view the
calendar in slideshow mode)

6. January 2017
Sun Mon Tue Wed Thu Fri Sat
08 09 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 01 02 03 04
01 02 03 04 05 06 07
THIS MONTH:
• New Year's Day (1)
• Consumer
Electronics Show
(5-8)
• Martin Luther King
Day (16)
• Inauguration Day
(20)
• Chinese New Year
(28)
• Entertainment
Awards Season
NEXT MONTH:
• African American
History Month
• Valentine’s Day
• NFL Super Bowl
• Rio Carnival
• New York Fashion
Week
• 89th Academy Awards
Did You Know: 9 out of 10 consumers prefer a listing that comes with a
Housefax Report. See what all the buzz is about by visiting housefax.com to
get your FREE report today.
New Year’s Day Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
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Click to add text MLK Day Click to add text Click to add text Click to add text Inauguration Day Click to add text
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CONSUMER ELECTRONICS SHOW

7. February 2017
Sun Mon Tue Wed Thu Fri Sat
29 30 31 01 02 03 04
05 06 07 08 09 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 01 02 03 04
THIS MONTH:
• African American
History Month
• Groundhog Day (2)
• NFL Super Bowl (5)
• New York Fashion
Week (9-17)
• Valentine’s Day (14)
• Toy Fair (18-21)
• Presidents Day (20)
• Rio Carnival (24)
• 89th Academy Awards
(26)
NEXT MONTH:
• Architectural Digest
Design Show
• National Women’s
History Month
• International Women’s
Day
• First Day of Spring
• March Madness
Content Tip: Attract higher quality leads by offering a Free Housefax Report
in your listings. Become a Housefax PRO. Visit housefax.com/pro
Click to add text Groundhog Day Click to add text Click to add text
Superbowl LI Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
Click to add text Click to add text Valentine’s Day Click to add text Click to add text Click to add text Click to add text
Click to add text Presidents Day Click to add text Click to add text Click to add text Rio Carnival Click to add text
89th Academy
Awards
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NY FASHION WEEK
NEW YORK FASHION WEEK – Fall 2017
TOY FAIR

8. March 2017
Sun Mon Tue Wed Thu Fri Sat
26 27 28 01 02 03 04
05 06 07 08 09 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 31 0130
THIS MONTH:
• National Women’s
History Month
• International
Women’s Day (8)
• March Madness
begins (16)
• Architectural
Design Show (16-
19)
• St. Patrick’s Day
(17)
• First Day of Spring
(20)
NEXT MONTH:
• National Home
Inspection Month
• National Lawn &
Garden Month
• Tax Day
• Easter
• Passover
• Earth Day
Did You Know: 30% of homeowners purchased their home after viewing its
Housefax Report. Read More >
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Click to add text Click to add text Click to add text International
Women’s Day
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Click to add text Click to add text Click to add text Click to add text March Madness
Begins
St. Patrick’s Day Click to add text
Click to add text First Day of Spring Click to add text Click to add text Click to add text Click to add text Click to add text
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Architectural Design Show

9. April 2017
Sun Mon Tue Wed Thu Fri Sat
26 27 28 29 30 31 01
02 03 04 05 06 07 08
09 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 2827
30 0601 02 03 0504
29
THIS MONTH:
• National Home
Inspection Month
• National Lawn &
Garden Month
• April Fools’ Day
(1)
• Passover (10-18)
• Tax Day (15)
• Easter (16)
• Earth Day (22)
NEXT MONTH:
• National Home
Remodeling Month
• Mother’s Day
• Asian Pacific American
Heritage Month
• Graduation Season
• Memorial Day
• ICFF 2016
Content Tip: Differentiate your services and build instant trust by promoting
that you provide a Housefax Report to all serious homebuyers.
Watch this video >
April Fools’ Day
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Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text Tax Day
Easter Click to add text Click to add text Click to add text Click to add text Click to add text Earth Day
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Click to add text
PASSOVER
PASSOVER

10. May 2017
Sun Mon Tue Wed Thu Fri Sat
30 01 02 03 04 05 06
07 08 09 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
2928 30
a
31 030201
THIS MONTH:
• National Home
Remodeling Month
• Graduation Season
• Asian Pacific
American Heritage
Month
• Cinco de Mayo (5)
• Mother’s Day (14)
• International
Contemporary
Furniture Fair
(ICFF) (21-24)
• Memorial Day (29)
NEXT MONTH:
• National Home
Ownership Month
• Start of Summer
• Father’s Day
Did You Know: Housefax Reports are a good news story.
Only 1 in 10 downloaded reports show a property incident.
Click to add text Click to add text Click to add text Click to add text Cinco de Mayo Click to add text
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Mother’s Day Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
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Click to add text Memorial Day Click to add text Click to add text
INTERNATIONAL CONTEMPORARY FURNITURE FAIR

11. June 2017
Sun Mon Tue Wed Thu Fri Sat
28 29 30 31 01 02 03
04 05 06 07 08 09 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 013029
THIS MONTH:
• National Home
Ownership Month
• Father’s Day (18)
• First Day of
Summer (21)
NEXT MONTH:
• National Grilling
Month
• U.S. Independence Day
Content Tip: Use the information found in the Housefax Report to generate
more interest in a property. For example: “This home has 10 building
permits. Ask me for the Housefax Report.” Read More Tips >
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Father’s Day Click to add text Click to add text First Day of
Summer
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12. July 2017
Sun Mon Tue Wed Thu Fri Sat
25 26 27 28 29 30 01
02 03 04 05 06 07 08
09 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 2827
30 0501 02 0403
29
31
THIS MONTH:
• National Grilling
Month
• U.S. Independence
Day (4)
NEXT MONTH:
• National Water Quality
Month
• Senior Citizens Day
• Back to School Season
Did You Know: Housefax PRO agents can personalize Housefax Reports with
their contact information and photograph. View Sample Report >
Click to add text
Click to add text Click to add text Independence
Day (US)
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13. August 2017
Sun Mon Tue Wed Thu Fri Sat
30 31 01 02 03 04
Click to add text
05
06 07 08 09 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 020131
THIS MONTH:
• National Water
Quality Month
• Back to School
Season
• Senior Citizens Day
(21)
NEXT MONTH:
• National Realtor Safety
Month
• Labor Day
• National Grandparents
Day
• National Hispanic
Heritage Month
• New York Fashion Week
• Start of Autumn
Content Tip: Contests are a great way to engage with your audience on
social media. Prize can be a free Housefax Report.
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Click to add text Senior Citizens
Day
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14. September 2017
Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 01 02
03 04 05 06 07 08 09
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 302928
THIS MONTH:
• National Realtor
Safety Month
• Labor Day (4)
• New York Fashion
Week (7-15)
• National
Grandparents Day
(10)
• National Hispanic
Heritage Month
begins (15)
• Autumn Begins (22)
NEXT MONTH:
• National Home
Security Month
• Columbus Day
• LGBT History Month
• Halloween
Did You Know: The number one way agents are using Housefax Reports is
during an Open House.
Click to add text Click to add text
Click to add text Labor Day Click to add text Click to add text Click to add text Click to add text Click to add text
National
Grandparents
Day
Click to add text Click to add text Click to add text Click to add text National
Hispanic
Heritage Month
Begins
Click to add text
Click to add text Click to add text Click to add text Click to add text Click to add text Autumn Begins Click to add text
Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
NY FASHION WEEK
NEW YORK FASHION WEEK – Spring 2018

15. October 2017
Sun Mon Tue Wed Thu Fri Sat
01 02 03 04 05 06 07
08 09 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 01 040302
THIS MONTH:
• National Home
Security Month
• LGBT History Month
• Columbus Day (9)
• Canadian
Thanksgiving (9)
• Halloween (31)
NEXT MONTH:
• NAR Conference
• Holiday Season
• Native American
Heritage Month
• Election Day
• Veterans Day
• Thanksgiving
• Black Friday
• Cyber Monday
Content Tip: Follow-up with Open House visitors by emailing them a
Housefax Report.
Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
Click to add text Columbus Day &
Canadian
Thanksgiving
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Click to add text Click to add text Halloween

16. November 2017
Sun Mon Tue Wed Thu Fri Sat
29 30 31 01 02 03 04
05 06 07 08 09 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 020130
THIS MONTH:
• Native American
Heritage Month
• NAR Conference
& Expo (3-6)
• Election Day (7)
• Veterans Day (11)
• Thanksgiving (23)
• Black Friday (24)
• Small Business
Saturday (25)
• Cyber Monday (27)
NEXT MONTH:
• Start of Winter
• Holiday Season
• Year-End Recaps &
New Year Predictions
Did You Know: Housefax PRO agents have access to the Housefax media kit
featuring logos, marketing materials and training. Learn More >
Click to add text Click to add text Click to add text Click to add text
Click to add text Click to add text Election Day Click to add text Click to add text Click to add text Veterans Day
Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text Click to add text
Click to add text Click to add text Click to add text Click to add text Thanksgiving Black Friday Small Business
Saturday
Click to add text Cyber Monday Click to add text Click to add text Click to add text
NAR CONFERENCE
NAR CONFERENCE

17. December 2017
Sun Mon Tue Wed Thu Fri Sat
26 27 28 29 30 01 02
03 04 05 06 07 08 09
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 2928
31 0601 02 03 0504
30
THIS MONTH:
• Hanukkah (12-20)
• First Day of Winter
(22)
• Christmas (25)
• Boxing Day, U.K.
(26)
• New Year’s Eve (31)
• Year-End Recaps &
New Year
Predictions
NEXT MONTH:
• Consumer Electronics
Show (CES)
• New Year's Day
• Entertainment Awards
Season
• MLK Day
Content Tip: Break through email clutter by sending a video announcing that
you now provide Housefax Reports to your clients. Watch this video >
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Click to add text Click to add text Click to add text Click to add text Click to add text First Day of
Winter
Click to add text
Click to add text Christmas Boxing Day, U.K. Click to add text Click to add text Click to add text Click to add text
New Year’s Eve
HANUKKAH
HANUKKAH

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Know More. Sell More.
Housefax PRO™ is a marketing solution for every aspect of
your real estate agency.
From attracting quality leads, to winning new listings and
selling more homes, Housefax is a recognizable stamp of
trust that creates confident homebuyers.
Don’t have a Housefax PRO Account yet?
Join today and your first Housefax Report is FREE!
Go to: https://housefax.com/pro/about

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Solutions for Every Part of Your Business
Be a Trailblazer. Show buyers and sellers you’re different.
Offer a Housefax Report with your photo and contact
info to stand out from the crowd.
Attract Higher Quality Leads. Housefax customers are
serious homebuyers. Use Housefax Lead Links on your
website and in social media to find them.
Win New Listings. Demonstrate your expertise. Share a
Housefax Report during a Listing Presentation.
Sell More Homes. Eliminate buyer doubt and save more
deals. Offer a Housefax Report during Open Houses and
Buyers Tours. Avoid surprises during home Inspections.

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