Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presentation, we've uncovered the top 10 reasons most websites fail. Learn how to make sure your website doesn't fail: http://bit.ly/brilliant-websites
14. Few websites tailor the experience to a
visitor’s digital body language. Noncontextual marketing is death by 1,000
clicks. Even the big guys are at fault …
15.
16. The best websites are
personalized.
Whether it’s their name, industry, or even
where they are in the buying cycle, show
visitors that you know them. Like this …
17.
18. LEARN MORE:
How To Use Dynamic
Content For Better
Conversions
Download at:
http://bit.ly/dynamic-ebook
20. By 2014, more people will access the web via
mobile than PC. Still, 46% of mobile users have
difficulty interacting with websites. No surprise
when content and links are this small …
21.
22. The best websites are
optimized for any device.
62% of companies that designed a website
specifically for mobile increased sales. Go
mobile, like these guys …
23.
24. HOW DOES YOUR
WEBSITE SCORE ON
MOBILE?
To find out, go to:
http://marketing.grader.com
26. Too often, websites misuse animation, by
cramming in more information or because it
looks cool. Which is just stupid …
27.
28. The best websites use animation
as a way to improve the
experience, not distract from it.
Don’t use animation unless it really helps. And
keep it simple, like this pleasant little doodle …
44. The best websites answer “what
can you do for me?”
Being too clever leads to confusion. Being clear
leads to credibility, conversation, and
conversion. Be transparent, like this …
47. If all you do is talk about yourself, your site
turns into brochure-wear. No one cares about
how many awards you’ve won or how
awesome you are …
48.
49. The best websites publish
valuable content often.
Be a thought leader through blogging, videos,
whitepapers, and other resources that are
educational or entertaining. These guys get it
…
50.
51. LEARN MORE:
The 30 Greatest Lead
Generation Tips,
Tricks & Ideas
Download at:
http://bit.ly/30-greatest
53. The goal of a web page is simple: to get
visitors to take the next logical step. If you
give too many options, visitors will only hit
the back-button. Like this….
54.
55. The best websites don’t make
visitors think.
Whether they take the form of text links, images,
or buttons, calls-to-action are what motivate and
direct your visitors to keep moving forward.
59. Interruptive website elements, such as ads,
pop-ups, unexpected media, or deceptive
links, are like telemarketers during dinner.
They interfere with what people want to
consume.
61. The best websites don’t interrupt
the experience.
If you want to improve website engagement,
don’t interrupt it. If you must use advertising,
consider native where it is more relevant and
less obtrusive.