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5 Steps of Social Media Lead Generation
1.
Social Media Kipp Bodnar
Lead Generation @KippBodnar
2.
I’m Brian Bodnar.
I’m Kipp Halligan. Nice to meet you. Nice to meet you. @KippBodnar
3.
I’m Brian Halligan. I
wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
4.
#SMLeads
5.
I’m a dork.
6.
We’ve got a a
Problem.
7.
73%
of CEOs don’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
8.
Marketing isn’t Arts and
Crafts.
9.
We’re creative.
10.
An opportunity, not a
problem.
11.
Your opportunity, to shine.
12.
Leads fix the problem.
13.
What is a Lead?
14.
LEADS ARE A PROXY FOR
SALES.
15.
Social Media is the
buzz word.
16.
What is a Social
Media?
17.
Social Media isn’t hugging customers.
18.
Social Media that doesn’t drive
revenue doesn’t last.
19.
How Social Media
Leads Happen 1Tweet Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
20.
Information Transactions
21.
5 STEPS TO SOCIAL
MEDIA LEAD GENERATION:
22.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
23.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
24.
Build Social Media Reach.
25.
Follow. Friend. Connect.
26.
Share lots of links.
27.
BITLY, 9/2011 The self
life of a social media link is 3 hours.
28.
Automatic Sharing
29.
Set up sharing.
30.
Leverage existing contacts.
31.
Use email for reach
building.
32.
33.
34.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
35.
Framework: Content Discovery
for Lead Generation Regular Dedicated Content Monitoring 1 2 3 4 Consistent Prioritized Sharing Engagement
36.
1
Regular Content
37.
Content Calendar.
38.
2
Consistent Sharing
39.
Build social thank you
pages.
40.
41.
3
Dedicated Monitoring
42.
15 Minutes a Day.
43.
1
5 Minutes Twitter/Facebook 2 5 LinkedIn Answers/Groups 3 5 Minutes Google Alerts
44.
4
Prioritized Engagement
45.
Twitter.com/Search
46.
47.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
48.
Marketing is math.
49.
What is a Call-to-Action?
50.
Place CTAs Everywhere.
51.
52.
Google.com/DFP
53.
Testing
CTAs aid testing.
54.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
55.
Failure sucks.
56.
Improve and Iterate
57.
Framework: Social Media
Lead Generation Testing Set action items following 4 the experiment. Conduct an experiment 3 retrospective. Set methodology for gathering data for 2 success criteria. 1 Set a clear qualitative objective.
58.
What can you stop
doing ?
59.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
60.
Traffic and Conversion Rates
61.
Source: Science of
Lead Generation
62.
Visit-to-Lead
63.
Benchmarks App
64.
Conduct radical tests.
65.
Increase Content Volume.
66.
1
Get The Basics Right 2 Maximize Content Discovery 3 Create Conversion Ubiquity 4 Test and Fail Fast 5 Optimize for Maximum Leads
67.
Mastered the Mystery.
68.
Prove the CEO Wrong.
69.
You’re the Star.
70.
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