A Sales and Marketing Love Story
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How to Create a Love Story between Sales and Marketing, by HubSpot and LinkedIn.
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A Sales and Marketing Love Story
- 1. The SALES & MARKETING LOVE STORY
- 2. LET’SFACEIT.
- 3. SOMETIMES IT CAN FEEL LIKE MARKETERS ARE FROM VENUS.
- 4. ... AND SALESPEOPLE ARE FROM MARS.
- 5. the conversation often goes like this ... Like in the story of Marketing Mary & Sales Sam ...
- 6. I give you great content but you won’t share it!
- 7. All that content and social doesn’t work.
- 8. You’re not even following up with the leads I give you!
- 9. That’s because the leads you give me suck, and marketing is just a waste of money!
- 10. You have no idea who our customer is!
- 11. Sales Marketing Which is costing companies money. $ $
- 12. SO HUBSPOT & LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
- 13. To find out just how Marketing and Sales are working together.
- 14. AND WHAT THEY REALLY THINK OF EACH OTHER.
- 15. AND WHAT THEY REALLY THINK OF EACH OTHER. SO LET’S START.
- 16. 1 Joiningforcesto attract prospects.
- 25. Buyer personas help marketers to communicate with the right audience. Learn how to create yours here
- 26. But not enough marketers are applying personas to their marketing strategy.
- 27. 41% of marketers do not use buyer personas.
- 28. This makes it difficult for marketing to envision what a good-fit lead looks like.
- 29. Contrary to what Sales may think ...
- 30. Contrary to what Sales may think ... 95% of marketers said that lead quality is important to them ...
- 31. ... but only 5% of them think they give sales a perfect fit lead.
- 32. AND SALESPEOPLE AGREE ...
- 33. Only 6% of salespeople think that marketing gives them perfect-fit leads.
- 34. MARKETING AND SALES AGREE ...
- 35. MARKETING HAS NO IDEA WHO THEY’RE MARKETING TO!
- 37. When 59% of marketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
- 38. ... and 40% of marketers don’t even know what a marketing-qualified lead is ...
- 39. OR … A SALES-QUALIFIED LEAD
- 40. ... it might leave some marketers asking, ‘Where do I stand in this relationship?’
- 42. Having a service level agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
- 43. 87% of salespeople think they do a good job of following up with leads Marketing gives them ...
- 44. 87% of salespeople think they do a good job of following up with leads Marketing gives them ... ... only 64% of marketers agree.
- 45. BUT ...
- 46. ... with 88% of salespeople be- lieving that their marketing team is a crucial source of revenue generation ...
- 47. With 88% of sales- people believing that their marketing team is a crucial source of revenue generation ... ... and 72% of market- ers believing that their sales team is collaborative ...
- 48. ... there is hope for their relationship!
- 50. You give me great content to share on my social networks.
- 51. You give me great feedback to help develop an accurate buyer persona. Learn How Here Develop your buyer persona with our template here.
- 52. Marketing sends me perfect-fit leads. Learn How Here
- 53. Sales does a great job following up with leads now that we have an agreement in place. Learn How Here Learn how to create a marketing and sales agreement.
- 54. We avoid confusion by looking at the same dashboards with shared goals. Learn How Here
- 55. And they lived happily ever after!
- 56. How to Create a Love Story Between SALES & MARKETING #SMLove See How You Can Create Your Own Love Story Between Sales & Marketing. Download