(Hint: It's easier than you think!) More than 40 million Americans -- or roughly 15% of the population -- regularly listen to podcasts. That’s up from 9% in 2008, according to Edison Research. If you've ever thought about creating a podcast, whether it be for business or just for fun, there's no time like the present. This SlideShare covers: 1. Why start a podcast? 2. How to start a podcast 3. Marketing & measuring a podcast Want more? Download the full ebook here: http://hubs.ly/y0JKjb0

1. HINT: IT’S EASIER THAN YOU THINK!
AN INTRODUCTION TO
PODCASTING

2. WHAT YOU’RE ABOUT TO LEARN:
1 WHY START A PODCAST?
2 HOW TO START A PODCAST
3 MARKETING & MEASURING A PODCAST

3. {" }"1"Why Start a Podcast?
A quick tutorial!

4. But first: a definition!

5. A digital audio or video file or
recording, usually part of a
themed series, that can be
downloaded from a website to
a media player or computer.
“ “
- Dictionary.com
Podcast:

6. It’s fast and
easy to reach
people.
Marketing Translation:

7. OK, WHO’S REALLY
LISTENING TO PODCASTS?

8. 15% OF THE AMERICAN
POPULATION
That’s 40 million people.
Data Source: Edison Research

9. podcast listeners spend
an average of 6 hours
and 8 minutes each day
consuming audio.
Data Source: Edison Research

10. 30% of that time is spent listening to PODCASTS
23%
12%
9%
5%
30%
21%
Streaming
Audio
(Pandora,
Spotify, etc.)
Podcasts
Owned Music (CDs,
Digital music files, etc.)
TV Music Channels (e.g.
Music Choice)
SiriusXM
AM/FM Radio

11. So, why start a podcast?

12. Data proves people listen to them more
than any other audio content

13. Podcasts give you an opportunity to reach
people that traditional text and visual
content aren’t reaching.

14. Podcasts can work for almost every
industry and subject

15. There’s no topic too niche

16. They’re easier to make than
you think!

17. {" }"2"How to Start a Podcast
Did I mention it’s easy?

18. What you’ll need:
a Podcast Toolbox

19. In it:
! FEED
! GEAR
! SETUP ROOM

20. Find out what’s in
HubSpot’s podcast toolbox
here
! HOW WE STARTED
! TYPE OF FEED
! PRODUCTS WE USE
! OUR ROOM SETUP

21. o Getting listed in iTunes
podcast directory
o Audio file RSS
o Uploading
FEED

22. o Microphones
o Recording software
o Headphones
GEAR

23. o The perfect room
o Remote setup tools
o Quiet space
SETUP
Learn more about
setting up

24. {" }"3"Measuring &
Marketing a Podcast

25. Having a podcast doesn’t mean
that people will actually
discover your podcast, nor
does it mean that your
podcast will be a success.
- David Gerhardt, The Growth Show

26. How can I
market and
measure my
podcast?

27. Think about SEO

28. Have a website for your podcast

29. Track growth in downloads

30. Consider cross-promotion

31. Ready to get started?

32. Ready to grow
your reach?

33. Yes!
Now… what do I do?

34. Free eBook:
How to create a
Podcast for your
business and grow
your audience
Written by
HubSpot’s podcast
creator himself,
David Gerhardt of
The Growth Show
Start Reading!

35. THANK YOU

36. Happy podcasting!