1. Customer Case Study:
How an Events Company Expanded Business
Nationwide with HubSpot
The Murder Mystery Company is the nation's most popular,
interactive, mystery troupe for parties and events. We sat
down with Scott Cramton, CEO, to solve the mystery on how
his company increased leads by 195% with inbound
marketing and HubSpot.
Results: Substantial Growth in Traffic, Leads
and New Business
• 195% increase in leads over the last year and a half
• 423% increase in non-paid website traffic
• Page increase of 12 to more than 1,130 pages of new content
Challenge: Turning a Hobby into a New Business
In 2009, Scott Cramton decided to publicly offer murder mystery event services,
which at the time, was simply just a hobby. “This was not going to be my business, it
was just something we did,” stated Scott. Soon after publishing his first website, he
started to gain some traction from businesses in need of his services. “We‟d
occasionally get calls from companies like McDonald's and I‟d ask them, „how did you
get this number?‟” Scott laughs.

2. Realizing he needed to take The Murder Mystery Company to the next level, he
started researching ways to improve SEO and track leads. “I started researching
[inbound marketing] and got all of my information from HubSpot. Eventually I
decided to sign up with them and it was far and away the best decision ever.”
Solution: HubSpot Graders, Landing Pages
and Lead Tracking
Once Scott got started with HubSpot software and consulting, the company began to
apply inbound marketing techniques by building landing pages with HubSpot. “We
also tracked our leads and customers whereas before the only way to do so was by
them calling us,” said Scott.
The company also started to generate a ton of new content, starting with 12 website
pages and now having over 1,130 new pages of rich, unique content. “That idea [of
generating new content] wasn‟t something that made sense before HubSpot taught
me why that would be a good idea.”
Scott attributes the increase in organic search ranking by using tools like HubSpot‟s
Keyword Grader. “I use the Keyword Grader a lot. One of my employees will also
analyze our keywords and work on the ones that need improvement. We found that
if you keep publishing content with these keywords in it, then Google will put your
“
website closer to the top.”
Eventually I decided to sign up with HubSpot
and it was far and away the best decision ever.
- Scott Cramton, CEO
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot‟s ROI study at
www.hubspot.com/roi.
HubSpot‟s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot‟s free trial or request a customized demonstration.