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How to Engage Your Facebook Fans with Quality Content

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Monthly active users on Facebook now total 901 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
1 in 7.7 people in the world have a Facebook account. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Monthly mobile users now total 488 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
300 million photos are uploaded to the site each day. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
83 million monthly active users accessed Facebook solely from mobile in March 2012. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Facebook hosts 42 million “Pages” with 10 or more likes. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
WELCOME! #FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot
Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOP steps
Facebook’s Everything on Facebook Starts Connect to New Fans with Your Page 1 2 with Facebook Ads 3 4 Influence the Engage Your Friends of Fans with Quality Content steps Your Fans
YOUR PAGE 1 THE WORLD
ADS PAGES ACQUIRE FANS 2 INTERACT WITH FANS
Facebook’s 1 2 3 4 Engage Your Fans with Quality Content steps
#FB4BIZ
1 3 5 7 9 Engage Your Fans with 2 4 6 8 10 Quality Content TIPS #FB4BIZ
1 POST REGULARLY #FB4BIZ
2 BE SUCCINCT #FB4BIZ
3 POST AT THE OPTIMAL TIME #FB4BIZ
4 RESPOND TO COMMENTS AND MESSAGES #FB4BIZ
5 ASK QUESTIONS #FB4BIZ
6 POST PHOTOS / VIDEOS #FB4BIZ
7 GIVE FANS EXCLUSIVE ACCESS TO CONTENT #FB4BIZ
WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 4 1 FACEBOOK POST METRICS
FACEBOOK LEAD GENERATION
8 USE PAGE POST ADS #FB4BIZ
HubSpot HubSpot Want to track how many customer Inbound marketing costs 61% less you attract from social media? Sign per lead than traditional marketing. up for a free 30-day HubSpot trial… Find out more amazing marketing stats… HubSpot HubSpot Want to excel at Facebook Attend HubSpot’s Inbound marketing? Check out HubSpot's Conference. Check out all the details free ebook “How to use Facebook for on speakers, content and parties. Business.” https:…
9 USE PROMOTED POSTS #FB4BIZ
Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss! http://www.hubspot.com/four-steps-to-achieving-business- success-with-facebook/ http://www.hubspot.com/four-steps-to-achieving-business-success-with- facebook/
Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
10 REVIEW YOUR PAGE INSIGHT #FB4BIZ
Need help on your first campaign? Sign up for the Start to Success Program: 1-800-669-9600 *Requires minimum daily spend of $50 for the first 30 days #FB4BIZ
THANK YOU! CHRIS LUO Head of Global SMB Marketing Facebook REBECCA CORLISS Inbound Marketing Manager, HubSpot #FB4BIZ
Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics
3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com

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How to Engage Your Facebook Fans with Quality Content

  • 1. Monthly active users on Facebook now total 901 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 2. 1 in 7.7 people in the world have a Facebook account. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 3. Monthly mobile users now total 488 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 4. 300 million photos are uploaded to the site each day. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 5. 83 million monthly active users accessed Facebook solely from mobile in March 2012. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 6. Facebook hosts 42 million “Pages” with 10 or more likes. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  • 7. WELCOME! #FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot
  • 8. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOP steps
  • 9. Facebook’s Everything on Facebook Starts Connect to New Fans with Your Page 1 2 with Facebook Ads 3 4 Influence the Engage Your Friends of Fans with Quality Content steps Your Fans
  • 10. YOUR PAGE 1 THE WORLD
  • 11. ADS PAGES ACQUIRE FANS 2 INTERACT WITH FANS
  • 12. Facebook’s 1 2 3 4 Engage Your Fans with Quality Content steps
  • 14.
  • 15. 1 3 5 7 9 Engage Your Fans with 2 4 6 8 10 Quality Content TIPS #FB4BIZ
  • 16. 1 POST REGULARLY #FB4BIZ
  • 17.
  • 18. 2 BE SUCCINCT #FB4BIZ
  • 19.
  • 20. 3 POST AT THE OPTIMAL TIME #FB4BIZ
  • 21.
  • 23.
  • 24. 5 ASK QUESTIONS #FB4BIZ
  • 25.
  • 27.
  • 29.
  • 30. WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 4 1 FACEBOOK POST METRICS
  • 33. HubSpot HubSpot Want to track how many customer Inbound marketing costs 61% less you attract from social media? Sign per lead than traditional marketing. up for a free 30-day HubSpot trial… Find out more amazing marketing stats… HubSpot HubSpot Want to excel at Facebook Attend HubSpot’s Inbound marketing? Check out HubSpot's Conference. Check out all the details free ebook “How to use Facebook for on speakers, content and parties. Business.” https:…
  • 35. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss! http://www.hubspot.com/four-steps-to-achieving-business- success-with-facebook/ http://www.hubspot.com/four-steps-to-achieving-business-success-with- facebook/
  • 36. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
  • 37. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
  • 39.
  • 40.
  • 41. Need help on your first campaign? Sign up for the Start to Success Program: 1-800-669-9600 *Requires minimum daily spend of $50 for the first 30 days #FB4BIZ
  • 42. THANK YOU! CHRIS LUO Head of Global SMB Marketing Facebook REBECCA CORLISS Inbound Marketing Manager, HubSpot #FB4BIZ
  • 43. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics
  • 44. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com