This document outlines an agenda for a live webinar on how to generate leads on Twitter in 25 minutes per day. The agenda covers topics such as lead generation overview, how to attract leads, optimizing tweets for lead generation, using lead generation cards, setting up conversion tracking, analyzing Twitter data, optimizing campaigns, and following up with leads. Experts Anne Mercogliano and Kipp Bodnar are scheduled to present, and the webinar will include a Q&A section.
47. #Twitter25
“Interaction is key! Sometimes it's hard just to
find 5 or 10 minutes in the day to tweet, but it's
worth the effort. I find the more time I make to
interact with people the more followers I gain.
Using hashtags that relate to what you're posting
also helps.”
@Absoloot
49. #Twitter25
“Be mindful of what you
tweet/retweet. Don't use too
many #hashtags. Your social
media should tell a cohesive
story.”
@Philo4Thought
50. #Twitter25
“If you are featured in a news item or press,
because to thank and call out the journalist
or publication rather than yourself. E.g. "Had
so much fun talking to @journalistshandle
about #industrystuff last week! link-to-
article.com.”
@Mdwainwright
53. #Twitter25
“Before considering inventing a
hashtag, research if there's a similar
one. It may already carry a trending
topic status or have the potential of
being one.”
@Jaydj
54. #Twitter25
“If you want to be an authority on
Twitter you have to understand what
your community needs, why they need
it and when you deliver provide
massive value.”
@BrandonKrieger
56. #Twitter25
Always engage in conversations
with others! It could be as simple as
tweeting doing your favorite
sporting event or TV show using
their hashtag.
@stand_out_style
57. #Twitter25
Focus on giving information that people
doing business with me would benefit
from. Interact with like-minded
tweeters.
@Utahbizdev
58. #Twitter25
When drafting a tweet, think of a
purpose: selling a product, raising
awareness or generate attendance.
@at_lotus
60. #Twitter25
Tweet 24/7 without being online 24/7.
Be visible at all times and get more
followers. Use a scheduling tool like
social inbox to schedule Tweets 24/7.
@Shannopop
Editor's Notes
Lead
Lead Generation
Direct response
Lead tracking
Why is it important?
Sales needs leads!
Twitter is a great place to attract leads and fill the top of your funnel. HubSpot uses twitter both for organic lead generation and paid lead generation.
[Kipp] Tip 1 --”Content Strategy to Support your Twitter Strategy”
[Kipp]
Create an optimized tweet for lead generation.
An optimized tweet has cathy copy to attract more eyeballs initially, and a strong CTA. It also has only one clickable item, to avoid actions other than the lead generation link in the tweet.
After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
Blue – high converting topics
Red – low converting topics, but high volume of leads, not from current month.
% are relative, as we are only looking at half the customers.
Blue – high converting topics
Red – low converting topics, but high volume of leads, not from current month.
% are relative, as we are only looking at half the customers.