2. This is !
Jenna White.
2
LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM
3. Jenna is the Marketing Director!
of Lauren’s Hope, !
an e-commerce company !
that provides !
fashionable !
medical alert !
bracelets.!
3
HTTP://LAURENSHOPE.COM
4. Like most e-commerce companies, Lauren’s Hope
needs to drive traffic to its website and then !
convert those website visitors into customers.
4
6. But that was before !
she realized how much !
more targeted !
& cost-effective !
her efforts would be !
if she focused less !
on getting in front !
of customers & more !
on getting found "
online.!
6
HTTP://HUBSPOT.COM/MTW
7. So Jenna decided to transform !
her marketing from mostly outbound !
to mostly inbound—which meant !
focusing more on blogging, !
search engine optimization, !
& social media.!
7
HTTP://HUBSPOT.COM/MTW
11. That’s a real
marketing "
transformation.
11
HTTP://HUBSPOT.COM/MTW
12. “
Last week I spoke with a customer !
who found us through our blog, !
became a subscriber !
& was sharing our website
information with others"
BEFORE placing her first order. !
If I had to choose one word to describe !
the effects of inbound marketing !
it would be: !
GROWTH.”
JENNA WHITE, MARKETING DIRECTOR
LAUREN’S HOPE
12
12
13. FACT:
57%
of businesses have !
acquired a customer !
through their !
company blog.
13
SOURCE: HUBSPOT, 2011
14. 67% o
f B2C
and 4
have 1% o comp
acqu f B2B c anies
ired ompa !
throu a custo nies
gh Fa mer
cebo !
ok.
14
SOURCE: HUBSPOT, 2011
15. 7
o
0% ! arch users ! t paid.
f the links serganic—no
cl ick on are o
15
SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
16. IT’S TIME TO
TRANSF RM
YOUR MARKETING.
16
HTTP://HUBSPOT.COM/MTW
