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The Science of Presentations
How to give contagious talks.




         Dan Zarrella
         Social Media Scientist
vs
I’ll be Tweeting takeaway points on
@DanZarrella throughout the
webinar.

The HashTag is #SciPres.
The Survey Data
#SciPres
#SciPres
#SciPres
The Motivations
#SciPres
Sharing


          #SciPres
Novelty


          #SciPres
An example is all the social media gurus, experts,
prophets and such for years saying, “Join the
conversation.”… I say, “Conversations don’t ring
the cash register.” You might get called a lot of
names, but people sure do talk about it.
-Jason Falls




                                            #SciPres
Relevance


            #SciPres
Frame everything you say and show in
terms of your audience’s point of view
and needs.
-Laura Fitton




                                 #SciPres
News


       #SciPres
The Presenter


                #SciPres
Takeaway:
Make your
audience like you.



                     #SciPres
People There


               #SciPres
Reputation


             #SciPres
Make this worth it for the audience.
They talk when they see that the
results of such conversation will
benefit them.
-Chris Brogan



                                   #SciPres
People Not There


               #SciPres
                Ed Yourdon
Evangelism


             #SciPres
Pithiness


            #SciPres
Takeaway:
Make sure your soundbites
make sense out of context.



                        #SciPres
Utility


          #SciPres
Note Taking


              #SciPres
Negativity


             #SciPres
Trying to Focus


                  #SciPres
I think that the BEST presentations
actually are so engrossing that people
forget to Twitter while the presentation
is happening.
-Nancy Duarte



                                   #SciPres
Humor


        #SciPres
The Case Study
Webinar
#SciPres
#SciPres
#SciPres
Age & Sex
Differences
#SciPres
#SciPres
#SciPres
#SciPres
Takeaway:
Know your audience.




                      #SciPres
Influential
Attendees
#SciPres
#SciPres
Key Findings
Takeaways


            #SciPres
Expectations


               #SciPres
Aggregate some of the better responses
to your presentation in a blog post and
mention those people. Many will see this
and mention your presentation again.
-Lee Odden




                                       #SciPres
Novelty


          #SciPres
Takeaway:
Say something your
audience has never heard.



                        #SciPres
Compliance


             #SciPres
Ask them to do so. “If you see
something you like, feel free tweet
about it. I’d love the feedback and
discussion.”
-Brett Tabke



                                      #SciPres
Ingratiation


               #SciPres
Evangelism


             #SciPres
Takeaway:
Use us-vs.-them.




                   #SciPres
Pauses


         #SciPres
Takeaway:
Give your audience
time to Tweet.



                     #SciPres
Presentation
Design

               #SciPres
One Thought Per Slide

                        #SciPres
No Bullets

             #SciPres
8 Point
       10 Point
       12 Point
      14 Point
      16 Point
      18 Point
     20 Point
     22 Point
     24 Point
    26 Point
    28 Point
The 30 Point Rule




                    #SciPres
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE


         No Noise
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
                                                                     #SciPres
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
Strong Imagery


                 #SciPres
Using SlideShare
#SciPres
Dan Zarrella
@DanZarrella

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