Social Media is a lot like Sex

Editor's Notes

1. http://www.istockphoto.com/stock-photo-19922532-red-condom-backlit.php?st=3474dd9
2. http://www.istockphoto.com/stock-photo-16272874-laughing-young-woman-covering-mouth.php?st=25e1e10 Different slide – shock, sexy shy
3. http://www.mindjumpers.com/blog/2012/01/the-sharing-avalanche-infographic/
4. http://www.mindjumpers.com/blog/2012/01/the-sharing-avalanche-infographic/
5. http://www.istockphoto.com/stock-photo-18932035-pope-benedict-xvi-visits-barcelona.php?st=3ae5394
6. http://www.istockphoto.com/stock-photo-18473999-pin-up-girl.php?st=5941e30
7. http://www.istockphoto.com/stock-photo-17124788-stars-in-outer-space.php?st=ce5e2b8
8. 700,000. 700,000 new facebook users hop on the bandwagon each day. Just in the time that I ’ ve been standing up here spewing numbers at you, 1500 new accounts were created.
9. 60 instagrams, 625 Blog posts, 2k 4S checkins, 6600 photos to flickr, 66k tweets, 695k F status updates, 2M you videos. Get stat on # for sex Other social stats http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/
10. PER WEEK 7 billion. An astounding number. It is the volume of content shared weekly in 2011 on Facebook, twice what it was in 2010. More than half of ALL the content that ’ s shared online, is shared on Facebook. And undoubtedly, just a fraction of what it will be by the end of 2012. In the US, Facebook has been the #1 online destination for 3 years straight, consuming 55 B minutes of our time each month. Half of 18-34 yo check Facebook right when they wake up.
11. http://www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on-social-networks-in-october/ http://www.istockphoto.com/stock-photo-16896815-hooked-on-social-networking.php?st=c545748
12. www.istockphoto.com/stock-photo-15939021-woman-smiling-while-working-on-laptop.php?st=3851e2f
13. PER WEEK 7 billion. An astounding number. It is the volume of content shared weekly in 2011 on Facebook, twice what it was in 2010. More than half of ALL the content that ’ s shared online, is shared on Facebook. And undoubtedly, just a fraction of what it will be by the end of 2012. In the US, Facebook has been the #1 online destination for 3 years straight, consuming 55 B minutes of our time each month. Half of 18-34 yo check Facebook right when they wake up.
14. http://www.huffingtonpost.com/2010/02/17/sex-stats-70-of-men-and-3_n_465779.html Read more: Sex Statistics - Sexual Health Statistics and Information - Woman's Day
15. http://www.huffingtonpost.com/2010/02/17/sex-stats-70-of-men-and-3_n_465779.html http://www.istockphoto.com/stock-photo-20082863-grass-looking-wistfully-up.php?st=78276ce
16. http://www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on-social-networks-in-october/
17. http://www.istockphoto.com/stock-photo-19663834-daydreaming.php?st=3ce7621
18. http://www.istockphoto.com/stock-photo-11817723-women-said-woman-listening-to-gossip.php?st=3f0f562
19. http://www.mindjumpers.com/blog/2012/05/time-spend-online/ http://www.istockphoto.com/stock-photo-14680417-woman-looking-through-the-hole-in-cardboard.php?st=1e0a2b9
20. http://www.istockphoto.com/stock-photo-19111375-fun-at-the-movies.php
21. http://mashable.com/2012/06/14/social-media-real-world-infographic/ http://www.istockphoto.com/stock-photo-19541645-the-road.php?st=2209dba
22. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
23. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
24. As a result, most of the social media activity happening on behalf of businesses everyone talks about it. everyone wants to do it. nobody knows how. when we finally get around to giving it a shot, we;re surprised that its not better. which is a shame really & a huge opportuntiy lost, because..
25. 4 basic reasons: beautiful remarkable status lonely (& drunk)
26. http://www.istockphoto.com/stock-photo-18351434-man-portrait-wearing-fake-mustache.php?st=b10d12f Guy hitting on a group of women? Cheezy pick up Dont be the guy that forces his way into a conversation or... onto someone. If SM is like teen sex -- & I promise u it is! -- then your job is to understand what it ’ s going to take to get into the pants of that hot little 18yo you ’ ve had your eye on. ANd trust me, that is not the way to do it. Because if SM is like teen sex then companies are like horny teenage boys, and the target audience (80% women) is that hot little 18yo. so the question you should be asking yourselves is:
27. Old fashioned romance www.istockphoto.com/stock-photo-18320026-kiss.php?st=9f2a107 http://usnavyjeep.blogspot.com/2011/02/humphrey-bogart-there-was-nothing-like.html
28. http://www.istockphoto.com/stock-photo-15642704-young-woman-with-finger-on-chin-against-white-background.php?st=3ce7621
29. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
30. beautiful remarkable status lonely (& drunk)
31. beautiful remarkable status lonely (& drunk) In this case (her) is your customer?! Tie it back to business
32. beautiful remarkable status lonely (& drunk)
33. as good
34. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
35. And industry-wide in 2011, 57% of B2B companies were aqcuiring customers through LinkedIn & Blogs, 48% from Facebook, 42% from Twitter. For B2C companies, the numbers were even higher. The Hope for Haiti program, which launched just two days after a 7.2 magnitude earthquake devastated Port Au Prince, raised over $5 million from over a half million mobile phone users through a text-based donation effort anchored by the American Red Cross ’ & promoted widely across social media channels.
36. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
37. http://www.istockphoto.com/stock-photo-8389830-sexy-business-man.php?st=6553213
38. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
39. There ’ s an opportunity here that can be yours, provided that you approach it in a way that ’ s fundamentally different than what you ’ ve known forever. And I know - change is hard.
40. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.
41. a few yrs ago i asked diane hessan, ceo of communispace how she would define social media & she said: “ Social media is the vehicle by which men have finally decided it ’ s cool— and valuable —to open up, share, make friends and have conversations. (Women have know this for eons. ” & i see that this is true on the personal level. but on the business side... we ’ re still acting a bit like cavemen. which is too bad b/c strategic use of sm can have fantastic impact on business.