1. Social Media Marketing:
27 Awesome Stats, Soundbites and Slides

2. About These Slides:
• The slides from this presentation were created by
HubSpot to help illustrate and explain social media
marketing. Images used are in the public domain or are
cited on the slide under Creative Commons License.
• Download the original PPT file for
your presentations, blog or other
use at: HubSpot.com/Social-Media-
Slides
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3. This eBook Includes:
• Social Media Marketing Statistics
• Definition of Social Media Marketing
• Definition of Social Media Monitoring
• Free and Paid Monitoring Tools
• Helpful Social Media Soundbites
• Facebook, Twitter and Blogging Explanations
• Social Media ROI Explanation and Statistics
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4. Why Is Social
Media Important?:
Statistics
Photo Credit: kevindooley

5. Global
Internet Users
Photo Credit: Jess3

6. 90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3

7. 500 Million Active Facebook Users
Source: Tech Herald
Photo Credit: Oversocialized

8. 126 Million
The number of blogs on the Internet.
Source: Jess3

9. 10 Billion+ Tweets Sent on Twitter
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable

10. 2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch

11. What Is Social
Media Marketing?

12. “Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane

13. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files

14. “Links are the Currency of
the Social Web”

15. “Social Media Monitoring Collects Online
Mentions for Measurement and Response”
Image Credit: Suchitra Prints

16. Free Social Media Monitoring Tools
Image Credit: Hamed Saber

17. Paid Social Media Monitoring Tools
Photo Credit aresauburn™

18. “Company Blogs are Digital Publications
that Allow Public Responses”
Photo Credit kevindooley

19. Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

20. # Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

21. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo

22. Facebook Fan Pages Let Businesses
Interact with Customers and Prospects

23. “Twitter is like a Text Message with a
BCC: To The World”
Photo Credit: ydhsu

24. Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.

25. Free Twitter Tools
Photo Credit: M i x y

26. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de

27. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

28. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

29. Social Media Enables
Contextual Calls-To-Action

30. “Social Media + Lead Generation
Opportunities = ROI”
Photo Credit: xJasonRogersx

31. Get Your Copy of this Presentation
Download this original file in PPT
and PDF for your own use:
HubSpot.com/Social-Media-Slides
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32. HubSpot Marketing Software
Free Trial:
www.HubSpot.com/Free-Trial