SlideShare a Scribd company logo
1 of 39
Download to read offline
O M FG !
     A LOOK AT THE TOP 10
     MOST REMARKABLE	

     MARKETING CAMPAIGNS EVER.
re·mark·able
: worthy of being or likely to be
noticed especially as being
uncommon or extraordinary.
re·mark·able
: worthy of being or likely to be
noticed especially as being
uncommon or extraordinary.
REMARKABLE
Is rare.
REMARKABLE
Is powerful.
REMARKABLE
Is inspiring.
REMARKABLE
Is…
uNCOMMON.
EXTRAORDINARY.
LIKELY TO BE NOTICED.
Remarkabil ity lies in   the edges.
“                    t, richest,
The big   gest, fastest, slowes
ea siest, most difficult.
                   r which edge,
It doesn’t moautree at
              t
m ore that y ’ edge.”
(or beyond) the
Seth godin
Author, Purple Cow: Transform Your Business by Being Remarkable
Got it?
Good.
Now learn
from the best.
THE TOP 10
MOST REMARKABLE
MARKETING CAMPAIGNS

             EVER!
#10
#10 Whopper sacrifice
     Brand: Burger King   /   Creative Partner: Crispin Porter & Bogusky




                                                                  The OMFG! Factor:
                                                                  Sacrifice ten Facebook friends. Get a free Whopper.
                                                                  Sounds simple enough, right? But what made this campaign particularly
                                                                  remarkable is that it challenged the very nature of the platform on which
                                                                  it played out, and tapped into the essence of how social networks have
                                                                  changed our ideas of what “friendship” means.

                                                                  Whopper Sacrifice (a Facebook app) launched in early 2009 with little
                                                                  fanfare and almost no media support—and lasted only 10 days before
                                                                  Facebook shut it down on the basis of “user privacy violation” (the app
                                                                  notified friends when they were deleted). Sure, they gave away 20,000
                                                                  free Whoppers. But the infamy and buzz they gained? Priceless.



                                                                  Steal this:
                                                                  • Use a really, really, really simple call-to-action.
                                                                  • Don’t be afraid to push the envelope.
#9
#9   True blood: revelation
     Brand: HBO   /   Creative Partners: Campfire   Ÿ     And Company




                                                    The OMFG! Factor:
                                                        What made the marketing campaign for HBO’s first season of True Blood so
                                                        remarkable was the way it was woven into the mythology of the show itself. Vials of a
                                                        mysterious red liquid with messages in a “dead language” were mailed to goth and
                                                        horror bloggers, leading them to a “vampire-only” website called BloodCopy.com.
                                                        Videos featuring “real vampires” debating whether or not they should reveal
                                                        themselves to an unsuspecting human populace were “leaked”. An outdoor poster
                                                        campaign promoting a new beverage called TruBlood (available for sale at
                                                        www.trubeverage.com) and featuring PSAs supporting equal rights for vampires
                                                        appeared in major metro areas—none of which ever mentioned the TV show.

                                                        By creating a complex back story about a synthetic beverage that enabled vampires
                                                        to “live among humans,” HBO and their creative partner, Campfire, were able to tap
                                                        into an existing community of horror aficionados and organically build an audience
                                                        that made True Blood one of HBO’s most anticipated and successful show debuts.


                                                        Steal this:
                                                        • Find the “niche” audience that is super-passionate about your product
                                                        or mission, and explore ways to intrigue, inspire, & deeply entertain them.
                                                        • Invest in really good story-telling.
#8
#8   The REFRESH project
     Brand: Pepsi   /   Creative Partner: TBWA Worldwide



                                                           THE OMFG! FACTOR:
                                                           After 23 years and hundreds of millions of dollars spent on Super
                                                           Bowl ads, one of the world’s biggest brands broke new ground in
                                                           2010 by opting out of the Super Bowl and pouring 1/3 of its
                                                           annual marketing budget into a cause-driven social marketing
                                                           campaign called The Refresh Project. The Refresh Project
                                                           featured a pledge from Pepsi to hand out more than $20 million
                                                           in grants to do-good projects in six categories and in what has
                                                           since been coined “crowd-sourced philanthropy” (the audience
                                                           voted on who got the grants). Sadly, the campaign was pulled
                                                           after 10 months due to fraud allegations and slipping market
                                                           share—yet the influence of The Refresh Project as a remarkable
                                                           example of behemoth brands committing more dollars (and brain
                                                           cells) to digital and social media continues to be felt.


                                                            Steal this:
                                                           • Been doing the same thing for 23 years? Surprise the hell
                                                            out of everyone by not doing it. At least once.
                                                           • Even high-profile, high-budget “do good” programs don’t
                                                            do much good if they’re not authentic and brand-relevant.
                                                            Learn from Pepsi’s mistakes.
#7
#7   Elf yourself
     Brand: Office Max   /   Creative Partners: Jason Zada Ÿ EVB Ÿ    Toy    Ÿ   Maccabee




                                                          THE OMFG! FACTOR:
                                                          Who knew that uploading images of yourself, friends or loved ones,
                                                          then watching them dance as Christmas elves would be so
                                                          remarkable?

                                                          It was a simple idea, but at the time of its launch in 2006,
                                                          a groundbreaking one. Let people star in their own interactive
                                                          ecard? Virtually unheard of… but totally awesome.

                                                          Six years and over half a billion shares later, Elf Yourself can boast
                                                          not only of being a viral phenomenon, but also an enduring success
                                                          —one that has literally become a holiday tradition.


                                                          Steal this:
                                                          • Give your audience opportunities to “star” in your marketing
                                                          • Create an annual tradition (that gets better every year!)
                                                          • Make it wicked easy to participate and just as easy to “share”
#6
#6   the man your man could smell like
     Brand: Old Spice   /   Creative Partner: Weiden + Kennedy



                                                                 THE OMFG! FACTOR
                                                                 The Old Spice Man debuted in a 2010 Super Bowl ad, bringing
                                                                 humor, sex appeal, and intrigue to a brand that was all-but-
                                                                 forgotten. Five months later, he made marketing history by
                                                                 appearing in a series of 180 near-real-time videos that not only got
                                                                 the attention of celebrities like Demi Moore and Ellen DeGeneres,
                                                                 but also helped Procter & Gamble to amass over 40 million views
                                                                 on YouTube and enjoy a 107% increase in body wash sales within
                                                                 30 days of the campaign launch.



                                                                 Steal this:
                                                                 • Got a spokesperson for your brand? Make sure he/she
                                                                 appeals to & entertains both genders and provide
                                                                 opportunities for your audience to engage with him/her
                                                                 both on and offline.
                                                                 • Short, frequent, episodic & highly-shareworthy content
                                                                 will be shared more than the usual marketing fodder.
#5
#5   The best job in the world
     Brand: Queensland Board of Tourism /   Creative Partner: Nitro




                                                                The OMFG! factor
                                                                Wait… you want to pay me $150,000 to spend 6 months cleaning the
                                                                pool, feeding the fish, collecting the mail, and exploring a gorgeous,
                                                                little-known island off the Great Barrier Reef? And all I have to do is
                                                                submit a 1-minute video on why I should get the job?

                                                                Yes, yes, that’s exactly what the Queensland Board of Tourism did in
                                                                2009 in a remarkable campaign that relied on a most unlikely media
                                                                channel—the Jobs section of newspapers. Fueled by an extraordinary
                                                                streak of PR and clever use of social media, the Board received over
                                                                7 million visitors, 34,000 applicants from 200 countries, and 500,000
                                                                votes for this once-in-a-lifetime job. And the lucky winner? Well, he
                                                                continues his reign of Remarkableness as the Ambassador of
                                                                Queensland Tourism. Lucky bastard.



                                                                Steal this:
                                                                • Experiment with non-traditional channels
                                                                • No brand is too small to make a giant,
                                                                remarkable splash
#4
#4   In rainbows
     Radiohead     The OMFG! factor
                   The music industry used to have a really simple formula: talent + record label
                   + plastic discs = dollars. But digital and social technology completely disrupted
                   that formula—and a few risk-taking, innovative folks like Thom Yorke of
                   Radiohead, disrupted right back.

                   In Rainbows, which was the band’s seventh album, was released directly to fans
                   with an offer that was altogether unheard of: pay what you want. To date, the
                   band reports that their OMFG strategy paid off—with 3 million downloads in the
                   first year and a cool $10 million in revenue—by far, the band’s biggest
                   commercial success EVER. It’s no wonder The New York Times hailed this
                   establishment-bucking quintet from Oxfordshire as a band “fast becoming as
                   synonymous with technological mischief as they are with music.”

                   BOO-YA!



                   Steal this:
                   • Explore new ways to embrace the very thing (technology,
                   competition, etc) that’s disrupting your business model.
                   • Invest in, cultivate, & nurture deep, direct relationships with your
                   fans/loyal customers/promoters. One day soon, that will really
                   come in handy.
#3
#2   Let’s motor
     Brand: Mini Cooper   /   Creative Partners: Crispin Porter + Bogusky



                                                             The OMFG! Factor:
                                                             In Europe, the Mini Cooper had long been an icon, but in the gas-guzzling,
                                                             SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and
                                                             even less market share. So what’s a clever marketer to do? Why accentuate
                                                             that difference, of course!

                                                             Rather than pursue the same-old, same-old TV/Print/Radio ad formula that
                                                             most car brands were following at the time, Mini and their ever-innovating
                                                             agency partner decided to eschew traditional media in favor of playing up
                                                             the fun-factor of the car itself—in shopping malls, on street corners, glued
                                                             to billboards… and other unlikely places where only a tiny vehicle with
                                                             awesome gas mileage and a kind price tag could shine. Ten years later,
                                                             Mini had not only far surpassed its goals of market share and sales in an
                                                             indisputably disastrous automobile market—it also saw the U.S. surpass
                                                             the UK as the brand’s biggest-selling single market in the world.


                                                             Steal this:
                                                             • Focus on the one thing that makes you undeniably different
                                                             from all your competitors. Double down on that one thing.
                                                             • Screw the cow path. Blaze your own trail.
#2
#2   The BLAIR WITCH PROJECT
     Brand: Artisan Entertainment




                                    The omfg! Factor:
                                    Arguably the very first online “viral” marketing campaign,
                                    predating YouTube, Facebook, MySpace, and even Friendster,
                                    The Blair Witch Project remains an often-imitated, never-
                                    duplicated runaway success. Shot on a shoestring budget of just
                                    $22,000, the film raked in over $250 million, thanks in part to its
                                    novel approach of terrifying audiences into believing that the
                                    fictitious story of three missing film students was 100% real.

                                    The key? A deft combination of "found footage,” strategically
                                    seeded rumors on online message boards, and a series of low-
                                    budget ads and trailers that perpetuated the legend.




                                    Steal this:
                                    • TELL GREAT STORIES! (Sound familiar?)
                                    • It doesn’t have to cost a fortune to be remarkable.
#1
#1   2008 presidential campaign
     Barack Obama


                        The oMFG! Factor:
                        In early 2007, Barack Obama was a one-term senator with a funny-sounding name and
                        less than 10% brand recognition. Eighteen months later, Obama went on to raise more
                        money than any other presidential candidate in U.S. history, ultimately landing him the
                        title of 44th President of the United States of America.

                        How did he achieve this? In part because of a brilliantly executed marketing campaign
                        that leveraged social technology and grass-roots support in ways his competitors
                        hadn’t even considered. He dominated not only YouTube with over 20 million views,
                        but also claimed the most popular fan page on Facebook (with 2.5 million fans vs
                        McCain’s 625,000 at the time), broke down barriers with his social media-friendly
                        campaign website that bestowed genuine, in-action photos, videos, and issue-oriented
                        calls-to-action upon its visitors daily—and ultimately, rode that online popularity all the
                        way to the White House, becoming not only the first U.S. President to have a presence
                        on social media, but the first one to fully grasp and connect with his constituents across
                        ALL of the channels that matter to them now.


                        Steal this:
                        • If the freakin’ president of the USA can master this social media stuff,
                        so can you.
The bottom line?
“Either write something worth reading
or        do something
worth writing
about.”
Benjamin franklin
Now Go do
something
OMFG!-worthy.
credits
The Top 10 Most Remarkable Marketing Campaigns EVER was written,
designed & produced by Marta Kagan, Director of Brand
& Buzz, HubSpot. Complaints, compliments, & cash prizes may be
forwarded directly to @mzkagan. Inquiries that refer to Ms Kagan
as a “genius” or include red velvet cupcakes will be given priority.

All images with the exception of the UNCOMMON ladies on slide 8
(which should be credited to http://www.flickr.com/photos/cmichel67/)
were found on The Googles. If I’ve failed to properly credit your work
in this deck, please don’t be angry, I’ve had very little sleep lately.

Links to credible sources of information that substantiate at least a few
of the claims made within this deck can be found at
http://www.delicious.com/mzkagan99/remarkable.

Feel free to enjoy, share, and reuse this presentation to your heart’s
content. No, you may not borrow my pirate hat.

No elves were harmed in the making of this deck.

More Related Content

What's hot

How To Be A Creative Director
How To Be A Creative DirectorHow To Be A Creative Director
How To Be A Creative DirectorRob Schwartz
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILIvan Chernopyatko
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
Entertainment Marketing Plan Template
Entertainment Marketing Plan TemplateEntertainment Marketing Plan Template
Entertainment Marketing Plan TemplateMatteo Cassese
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy ToolboxJulian Cole
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Julian Cole
 
Explain Digital Strategy To Your Mum
Explain Digital Strategy To Your Mum Explain Digital Strategy To Your Mum
Explain Digital Strategy To Your Mum Amber Horsburgh
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyPatrick Meehan
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Engaging Through Storytelling Overview
Engaging Through Storytelling OverviewEngaging Through Storytelling Overview
Engaging Through Storytelling OverviewBianca Cawthorne
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingRock & Bloom
 

What's hot (20)

How To Be A Creative Director
How To Be A Creative DirectorHow To Be A Creative Director
How To Be A Creative Director
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
 
Creating a beloved brand
Creating a beloved brandCreating a beloved brand
Creating a beloved brand
 
Entertainment Marketing Plan Template
Entertainment Marketing Plan TemplateEntertainment Marketing Plan Template
Entertainment Marketing Plan Template
 
Marketing Execution workshop
Marketing Execution workshopMarketing Execution workshop
Marketing Execution workshop
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Explain Digital Strategy To Your Mum
Explain Digital Strategy To Your Mum Explain Digital Strategy To Your Mum
Explain Digital Strategy To Your Mum
 
FAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital StrategyFAN OUT: Netflix Digital Strategy
FAN OUT: Netflix Digital Strategy
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Managing your personal branding
Managing your personal brandingManaging your personal branding
Managing your personal branding
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
Engaging Through Storytelling Overview
Engaging Through Storytelling OverviewEngaging Through Storytelling Overview
Engaging Through Storytelling Overview
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
Creating a brand strategy
Creating a brand strategyCreating a brand strategy
Creating a brand strategy
 
Ideal Long Range Strategic Plan
Ideal Long Range Strategic PlanIdeal Long Range Strategic Plan
Ideal Long Range Strategic Plan
 

Viewers also liked

Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsKissmetrics on SlideShare
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusGianluca Fiorelli
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingThe Content Advisory
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 

Viewers also liked (20)

Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 
Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for Conversions
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 

Similar to The Top 10 Most Remarkable Marketing Campaigns EVER

20 best marketing_and_advertising_campaigns_weve_ever_seen
20 best marketing_and_advertising_campaigns_weve_ever_seen20 best marketing_and_advertising_campaigns_weve_ever_seen
20 best marketing_and_advertising_campaigns_weve_ever_seenSelf-employed
 
How to tell your story in noisy digital world
How to tell your story in noisy digital worldHow to tell your story in noisy digital world
How to tell your story in noisy digital worldRichard Meyer
 
Schulich MBA 4 Myths of Digital Marketing
Schulich MBA 4 Myths of Digital MarketingSchulich MBA 4 Myths of Digital Marketing
Schulich MBA 4 Myths of Digital MarketingSean Howard
 
Power of the Margins
Power of the MarginsPower of the Margins
Power of the MarginsBrian Dargan
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingMartafy!
 
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETING
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETINGTHE ( UGLY ) TRUTH ABOUT VIRAL MARKETING
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETINGronewmedia_academy
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Espresso Group
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture ModelLiquid Agency
 
Marketing to Millennials With the Web
Marketing to Millennials With the WebMarketing to Millennials With the Web
Marketing to Millennials With the WebEmerson Fortier
 
Branded Entertainment
Branded EntertainmentBranded Entertainment
Branded EntertainmentBBDO
 
05.Online marketing and social media campaigns
05.Online marketing and social media campaigns05.Online marketing and social media campaigns
05.Online marketing and social media campaignsJulian Matthews
 
CSM Module 5: Online marketing and social media campaigns
CSM Module 5: Online marketing and social media campaignsCSM Module 5: Online marketing and social media campaigns
CSM Module 5: Online marketing and social media campaignsJulian Matthews
 
Managedviralvideo
ManagedviralvideoManagedviralvideo
ManagedviralvideoMark Romeo
 
Everyone Is Illuminated
Everyone Is IlluminatedEveryone Is Illuminated
Everyone Is IlluminatedRick Liebling
 
Extreme Audience Building at Startup Extreme
Extreme Audience Building at Startup ExtremeExtreme Audience Building at Startup Extreme
Extreme Audience Building at Startup ExtremeCourtney Myers
 
How to build your brand on social media with illustrative examples and measur...
How to build your brand on social media with illustrative examples and measur...How to build your brand on social media with illustrative examples and measur...
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
 

Similar to The Top 10 Most Remarkable Marketing Campaigns EVER (20)

20 best marketing_and_advertising_campaigns_weve_ever_seen
20 best marketing_and_advertising_campaigns_weve_ever_seen20 best marketing_and_advertising_campaigns_weve_ever_seen
20 best marketing_and_advertising_campaigns_weve_ever_seen
 
How to tell your story in noisy digital world
How to tell your story in noisy digital worldHow to tell your story in noisy digital world
How to tell your story in noisy digital world
 
Schulich MBA 4 Myths of Digital Marketing
Schulich MBA 4 Myths of Digital MarketingSchulich MBA 4 Myths of Digital Marketing
Schulich MBA 4 Myths of Digital Marketing
 
Chasing Daylight
Chasing DaylightChasing Daylight
Chasing Daylight
 
Power of the Margins
Power of the MarginsPower of the Margins
Power of the Margins
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral Marketing
 
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETING
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETINGTHE ( UGLY ) TRUTH ABOUT VIRAL MARKETING
THE ( UGLY ) TRUTH ABOUT VIRAL MARKETING
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral Marketing
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture Model
 
Marketing to Millennials With the Web
Marketing to Millennials With the WebMarketing to Millennials With the Web
Marketing to Millennials With the Web
 
Global Now.
Global Now.Global Now.
Global Now.
 
Branded Entertainment
Branded EntertainmentBranded Entertainment
Branded Entertainment
 
05.Online marketing and social media campaigns
05.Online marketing and social media campaigns05.Online marketing and social media campaigns
05.Online marketing and social media campaigns
 
CSM Module 5: Online marketing and social media campaigns
CSM Module 5: Online marketing and social media campaignsCSM Module 5: Online marketing and social media campaigns
CSM Module 5: Online marketing and social media campaigns
 
Managedviralvideo
ManagedviralvideoManagedviralvideo
Managedviralvideo
 
Everyone Is Illuminated
Everyone Is IlluminatedEveryone Is Illuminated
Everyone Is Illuminated
 
Extreme Audience Building at Startup Extreme
Extreme Audience Building at Startup ExtremeExtreme Audience Building at Startup Extreme
Extreme Audience Building at Startup Extreme
 
What's Now
What's NowWhat's Now
What's Now
 
How to build your brand on social media with illustrative examples and measur...
How to build your brand on social media with illustrative examples and measur...How to build your brand on social media with illustrative examples and measur...
How to build your brand on social media with illustrative examples and measur...
 

More from HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

More from HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Recently uploaded

Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Recently uploaded (20)

Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

The Top 10 Most Remarkable Marketing Campaigns EVER

  • 1. O M FG ! A LOOK AT THE TOP 10 MOST REMARKABLE MARKETING CAMPAIGNS EVER.
  • 2. re·mark·able : worthy of being or likely to be noticed especially as being uncommon or extraordinary.
  • 3. re·mark·able : worthy of being or likely to be noticed especially as being uncommon or extraordinary.
  • 10. LIKELY TO BE NOTICED.
  • 11. Remarkabil ity lies in the edges. “ t, richest, The big gest, fastest, slowes ea siest, most difficult. r which edge, It doesn’t moautree at t m ore that y ’ edge.” (or beyond) the Seth godin Author, Purple Cow: Transform Your Business by Being Remarkable
  • 13. Good.
  • 15. THE TOP 10 MOST REMARKABLE MARKETING CAMPAIGNS EVER!
  • 16. #10
  • 17. #10 Whopper sacrifice Brand: Burger King / Creative Partner: Crispin Porter & Bogusky The OMFG! Factor: Sacrifice ten Facebook friends. Get a free Whopper. Sounds simple enough, right? But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support—and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Sure, they gave away 20,000 free Whoppers. But the infamy and buzz they gained? Priceless. Steal this: • Use a really, really, really simple call-to-action. • Don’t be afraid to push the envelope.
  • 18. #9
  • 19. #9 True blood: revelation Brand: HBO / Creative Partners: Campfire Ÿ And Company The OMFG! Factor: What made the marketing campaign for HBO’s first season of True Blood so remarkable was the way it was woven into the mythology of the show itself. Vials of a mysterious red liquid with messages in a “dead language” were mailed to goth and horror bloggers, leading them to a “vampire-only” website called BloodCopy.com. Videos featuring “real vampires” debating whether or not they should reveal themselves to an unsuspecting human populace were “leaked”. An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas—none of which ever mentioned the TV show. By creating a complex back story about a synthetic beverage that enabled vampires to “live among humans,” HBO and their creative partner, Campfire, were able to tap into an existing community of horror aficionados and organically build an audience that made True Blood one of HBO’s most anticipated and successful show debuts. Steal this: • Find the “niche” audience that is super-passionate about your product or mission, and explore ways to intrigue, inspire, & deeply entertain them. • Invest in really good story-telling.
  • 20. #8
  • 21. #8 The REFRESH project Brand: Pepsi / Creative Partner: TBWA Worldwide THE OMFG! FACTOR: After 23 years and hundreds of millions of dollars spent on Super Bowl ads, one of the world’s biggest brands broke new ground in 2010 by opting out of the Super Bowl and pouring 1/3 of its annual marketing budget into a cause-driven social marketing campaign called The Refresh Project. The Refresh Project featured a pledge from Pepsi to hand out more than $20 million in grants to do-good projects in six categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants). Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share—yet the influence of The Refresh Project as a remarkable example of behemoth brands committing more dollars (and brain cells) to digital and social media continues to be felt. Steal this: • Been doing the same thing for 23 years? Surprise the hell out of everyone by not doing it. At least once. • Even high-profile, high-budget “do good” programs don’t do much good if they’re not authentic and brand-relevant. Learn from Pepsi’s mistakes.
  • 22. #7
  • 23. #7 Elf yourself Brand: Office Max / Creative Partners: Jason Zada Ÿ EVB Ÿ Toy Ÿ Maccabee THE OMFG! FACTOR: Who knew that uploading images of yourself, friends or loved ones, then watching them dance as Christmas elves would be so remarkable? It was a simple idea, but at the time of its launch in 2006, a groundbreaking one. Let people star in their own interactive ecard? Virtually unheard of… but totally awesome. Six years and over half a billion shares later, Elf Yourself can boast not only of being a viral phenomenon, but also an enduring success —one that has literally become a holiday tradition. Steal this: • Give your audience opportunities to “star” in your marketing • Create an annual tradition (that gets better every year!) • Make it wicked easy to participate and just as easy to “share”
  • 24. #6
  • 25. #6 the man your man could smell like Brand: Old Spice / Creative Partner: Weiden + Kennedy THE OMFG! FACTOR The Old Spice Man debuted in a 2010 Super Bowl ad, bringing humor, sex appeal, and intrigue to a brand that was all-but- forgotten. Five months later, he made marketing history by appearing in a series of 180 near-real-time videos that not only got the attention of celebrities like Demi Moore and Ellen DeGeneres, but also helped Procter & Gamble to amass over 40 million views on YouTube and enjoy a 107% increase in body wash sales within 30 days of the campaign launch. Steal this: • Got a spokesperson for your brand? Make sure he/she appeals to & entertains both genders and provide opportunities for your audience to engage with him/her both on and offline. • Short, frequent, episodic & highly-shareworthy content will be shared more than the usual marketing fodder.
  • 26. #5
  • 27. #5 The best job in the world Brand: Queensland Board of Tourism / Creative Partner: Nitro The OMFG! factor Wait… you want to pay me $150,000 to spend 6 months cleaning the pool, feeding the fish, collecting the mail, and exploring a gorgeous, little-known island off the Great Barrier Reef? And all I have to do is submit a 1-minute video on why I should get the job? Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel—the Jobs section of newspapers. Fueled by an extraordinary streak of PR and clever use of social media, the Board received over 7 million visitors, 34,000 applicants from 200 countries, and 500,000 votes for this once-in-a-lifetime job. And the lucky winner? Well, he continues his reign of Remarkableness as the Ambassador of Queensland Tourism. Lucky bastard. Steal this: • Experiment with non-traditional channels • No brand is too small to make a giant, remarkable splash
  • 28. #4
  • 29. #4 In rainbows Radiohead The OMFG! factor The music industry used to have a really simple formula: talent + record label + plastic discs = dollars. But digital and social technology completely disrupted that formula—and a few risk-taking, innovative folks like Thom Yorke of Radiohead, disrupted right back. In Rainbows, which was the band’s seventh album, was released directly to fans with an offer that was altogether unheard of: pay what you want. To date, the band reports that their OMFG strategy paid off—with 3 million downloads in the first year and a cool $10 million in revenue—by far, the band’s biggest commercial success EVER. It’s no wonder The New York Times hailed this establishment-bucking quintet from Oxfordshire as a band “fast becoming as synonymous with technological mischief as they are with music.” BOO-YA! Steal this: • Explore new ways to embrace the very thing (technology, competition, etc) that’s disrupting your business model. • Invest in, cultivate, & nurture deep, direct relationships with your fans/loyal customers/promoters. One day soon, that will really come in handy.
  • 30. #3
  • 31. #2 Let’s motor Brand: Mini Cooper / Creative Partners: Crispin Porter + Bogusky The OMFG! Factor: In Europe, the Mini Cooper had long been an icon, but in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do? Why accentuate that difference, of course! Rather than pursue the same-old, same-old TV/Print/Radio ad formula that most car brands were following at the time, Mini and their ever-innovating agency partner decided to eschew traditional media in favor of playing up the fun-factor of the car itself—in shopping malls, on street corners, glued to billboards… and other unlikely places where only a tiny vehicle with awesome gas mileage and a kind price tag could shine. Ten years later, Mini had not only far surpassed its goals of market share and sales in an indisputably disastrous automobile market—it also saw the U.S. surpass the UK as the brand’s biggest-selling single market in the world. Steal this: • Focus on the one thing that makes you undeniably different from all your competitors. Double down on that one thing. • Screw the cow path. Blaze your own trail.
  • 32. #2
  • 33. #2 The BLAIR WITCH PROJECT Brand: Artisan Entertainment The omfg! Factor: Arguably the very first online “viral” marketing campaign, predating YouTube, Facebook, MySpace, and even Friendster, The Blair Witch Project remains an often-imitated, never- duplicated runaway success. Shot on a shoestring budget of just $22,000, the film raked in over $250 million, thanks in part to its novel approach of terrifying audiences into believing that the fictitious story of three missing film students was 100% real. The key? A deft combination of "found footage,” strategically seeded rumors on online message boards, and a series of low- budget ads and trailers that perpetuated the legend. Steal this: • TELL GREAT STORIES! (Sound familiar?) • It doesn’t have to cost a fortune to be remarkable.
  • 34. #1
  • 35. #1 2008 presidential campaign Barack Obama The oMFG! Factor: In early 2007, Barack Obama was a one-term senator with a funny-sounding name and less than 10% brand recognition. Eighteen months later, Obama went on to raise more money than any other presidential candidate in U.S. history, ultimately landing him the title of 44th President of the United States of America. How did he achieve this? In part because of a brilliantly executed marketing campaign that leveraged social technology and grass-roots support in ways his competitors hadn’t even considered. He dominated not only YouTube with over 20 million views, but also claimed the most popular fan page on Facebook (with 2.5 million fans vs McCain’s 625,000 at the time), broke down barriers with his social media-friendly campaign website that bestowed genuine, in-action photos, videos, and issue-oriented calls-to-action upon its visitors daily—and ultimately, rode that online popularity all the way to the White House, becoming not only the first U.S. President to have a presence on social media, but the first one to fully grasp and connect with his constituents across ALL of the channels that matter to them now. Steal this: • If the freakin’ president of the USA can master this social media stuff, so can you.
  • 37. “Either write something worth reading or do something worth writing about.” Benjamin franklin
  • 39. credits The Top 10 Most Remarkable Marketing Campaigns EVER was written, designed & produced by Marta Kagan, Director of Brand & Buzz, HubSpot. Complaints, compliments, & cash prizes may be forwarded directly to @mzkagan. Inquiries that refer to Ms Kagan as a “genius” or include red velvet cupcakes will be given priority. All images with the exception of the UNCOMMON ladies on slide 8 (which should be credited to http://www.flickr.com/photos/cmichel67/) were found on The Googles. If I’ve failed to properly credit your work in this deck, please don’t be angry, I’ve had very little sleep lately. Links to credible sources of information that substantiate at least a few of the claims made within this deck can be found at http://www.delicious.com/mzkagan99/remarkable. Feel free to enjoy, share, and reuse this presentation to your heart’s content. No, you may not borrow my pirate hat. No elves were harmed in the making of this deck.