13. Hi, I’m Rand Fishkin
from SEOmoz, and I
approved this
message.
14. 57%
of internet
users
search the
web
EVERY
DAY.
@dharmesh at #ims11
15. 46%
of daily
searches
are for info
on products
or services.
@dharmesh at #ims11 15
16. 70%
o
earch users paid.
f the links s rganic—not
cl ick on are o
@dharmesh at #ims11 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
17. 60% of all organic clicks
go to the top three
organic search results.
27%
20%
SHARE OF CLICKS
13%
10%
9%
7%
5%
4%
3% 3%
1 2 3 4 5 6 7 8 9 10
RANKING ON SEARCH RESULTS PAGE
SOURCE: MARKETINGSHERPA, FEBRUARY 2007 17
18. How much is your organic
traffic worth?
search.grader.com
21. Evolution of Ranking Algorithms
Keywords
in
Text
Meta
Data
Raw
Link
Counts
PageRank
Anchor
Text
Trust
Signals
Topic
Modeling
Page
SegmentaCon
Historical/Temporal
Data
Domain
Authority
User/Usage
Data
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
22. You need Google+
like you need
better search
rankings and
more web visitors.
Oh wait…