What Your Company Has To Blog
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This document outlines the business benefits of blogging for companies. It cites several sources and statistics that show more than half of internet users read blogs monthly, 57% of businesses have acquired customers through blogging, and companies that blog more regularly get 55% more website visitors than those that don't. It also notes that 2/3 of marketers say their company blog is critical or important to their business.
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What Your Company Has To Blog
- 2. SOURCE: EMARKETER, AUGUST 2010 More than half of all Internet users read blogs at least monthly.
- 3. SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
- 4. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
- 5. 57% of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011
- 6. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
- 7. Companies that blog get website visitors. SOURCE: HUBSPOT, 2010 55% more
- 8. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 9. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 10. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 11. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 12. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 13. SOURCE: HUBSPOT, 2011 2/3 of marketers say their company blog is “critical” or “important” to their business.
- 14. In Closing How important is your blog to your business?
Editor's Notes
- Image http://www.flickr.com/photos/delphwynd/4793880149/sizes/l/ By delphwynd http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385 Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010 Topics: Blogs Geographies: North America> United States Worldwide Sources: UM
- http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064 Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011 Topics: Internet Usage Media Consumption Social Network Users Geographies: North America> United States Sources: The Nielsen Company
- Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/ By Juliana Coutinho
- http://www.flickr.com/photos/profete/4940673783/sizes/l/ By B.Romain Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon