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How Corporate Personhood Might Just Save the World

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Alexander Safchuk, Senior Interaction Designer Erica Schlaikjer, Planner

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The corporate quest to do good, better: Charitable giving. Corporate philanthropy. Corporate social responsibility. Corporate citizenship. Sustainability. Corporate social innovation. Shared value. Triple bottom line. Cause marketing CEO activism. Corporate social advocacy. Pro-social branding.
As creators we must realize the responsibility we have.
Hierarchy of enlightened brands. ? Mission Persona Relevance Reputation Identity Product
Doing good Being good Talking about doing or being good The trifecta of goodness. charitable giving sponsorships volunteering better supply chains fair trade carbon offsetting compliance & ethics marketing advertising public relations corporate disclosures *Drawn to scale J Enabling your customers to help you achieve your brand’s mission
Principles of socially conscious brands: 1. Purpose greater than product. 2. Words match action. 3. Impact is real. 4. Lead the way.

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How Corporate Personhood Might Just Save the World

  • 1. The corporate quest to do good, better: Charitable giving. Corporate philanthropy. Corporate social responsibility. Corporate citizenship. Sustainability. Corporate social innovation. Shared value. Triple bottom line. Cause marketing CEO activism. Corporate social advocacy. Pro-social branding.
  • 2. As creators we must realize the responsibility we have.
  • 3. Hierarchy of enlightened brands. ? Mission Persona Relevance Reputation Identity Product
  • 4. Doing good Being good Talking about doing or being good The trifecta of goodness. charitable giving sponsorships volunteering better supply chains fair trade carbon offsetting compliance & ethics marketing advertising public relations corporate disclosures *Drawn to scale J Enabling your customers to help you achieve your brand’s mission
  • 5. Principles of socially conscious brands: 1. Purpose greater than product. 2. Words match action. 3. Impact is real. 4. Lead the way.