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SXSW 2018 PANELPICKER P ROPOSAL
The Practitioner’s Guide
to Digital Transformation
DesigningSmartandStayingSane
2
Everything you've ever wanted to
know about large scale, multi-year
Digital Transformation projects with
practical and a...
The Huge Singapore office was founded
on a massive digital transformation
project which was sustained for over three
years...
Who is this presentation for?
D U A L P R E S E N TAT I O N
4
Digital Transformation is for:
Design practitioners who are
looking to start and effectively
run a large-scale, multi-year...
What questions will we answer?
D U A L P R E S E N TAT I O N
6
We will answer:
What happens, from the
perspective of both leaders and
design practitioners, when a
company decides to shi...
Who are the speakers?
D U A L P R E S E N TAT I O N
8
Speakers.
Menaka
Chandrasekhar
Menaka is an enthusiastic designer with a passion for
creating products that have intuitive...
Speakers.
Brandon
Schmittling
Brandon is a UX Designer at Huge Singapore and is responsible for leading
projects in the us...
Like this topic? Huge has a bunch
of great proposals this year.Visit
our Panel Picker guide and vote
for as many as you li...
Done.33 Ann Siang Road,
Singapore, 069713
P: +65 6303 0592
www.hugeinc.com
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The Practitioner's Guide to Digital Transformation

Brandon Schmittling, User Experience Lead
Menaka Chandrasekhar, User Experience Designer

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The Practitioner's Guide to Digital Transformation

  1. 1. SXSW 2018 PANELPICKER P ROPOSAL The Practitioner’s Guide to Digital Transformation DesigningSmartandStayingSane
  2. 2. 2 Everything you've ever wanted to know about large scale, multi-year Digital Transformation projects with practical and accessible insights. PresentedbyMenakaandBrandonfromtheHugeSingaporeoffice. Menaka Chandrasekhar UserExperienceDesigner https://www.behance.net/menaka Brandon Schmittling UserExperienceLead http://bschmittling.com
  3. 3. The Huge Singapore office was founded on a massive digital transformation project which was sustained for over three years and now we want to share what we’ve learned along the way. Digital transformation is a hot topic these days and with that comes a lot of expert opinions, frameworks and mixed metrics for success, but Menaka Chandrasekhar and Brandon Schmittling from Huge SG have actually lived and worked through it from start to finish. In this session, Menaka and Brandon want to make digital transformation understandable, accessible, comprehensive, applicable and fun through a series of case studies, real-world examples and stories. We want to illustrate just what goes on inside what sometimes feels like a blackbox for many practitioners and business leaders alike and leave our audience with insights and plenty of resources to use as they embark on their own digital transformation project.
  4. 4. Who is this presentation for? D U A L P R E S E N TAT I O N 4
  5. 5. Digital Transformation is for: Design practitioners who are looking to start and effectively run a large-scale, multi-year, user-centered digital transformation project. FOR WHO? 5 Leaders, members of the c-suite and Project Managers who are looking to know more about digital transformation, what it looks like on the ground and how best to get what they need as they begin or continue their digital efforts Anyone interested in knowing how to run a better, more successful digital transformation project and what that looks like to everyone involved
  6. 6. What questions will we answer? D U A L P R E S E N TAT I O N 6
  7. 7. We will answer: What happens, from the perspective of both leaders and design practitioners, when a company decides to shift to a user-focused approach to doing business? A N S W E R S 7 How does a company begin and commit to building a user- centric culture? What are the challenges that leadership and design practitioners will face along the way? How can they both help each other to create the right conditions for success? What can everyone on the project can do to stay focused, sane and effectively contributing even when things become difficult?
  8. 8. Who are the speakers? D U A L P R E S E N TAT I O N 8
  9. 9. Speakers. Menaka Chandrasekhar Menaka is an enthusiastic designer with a passion for creating products that have intuitive user experiences coupled with pixel-perfect design. With a strong background in visual communication, Menaka is constantly looking for opportunities to acquire new skills and adapt to new technologies through self-learning efforts and the projects she works on for Huge in their Singapore office. Senior Interaction Designer at Huge Singapore Senior Analyst - Experience Design at Avanade Singapore Senior Digital Designer at SapientNitro Singapore User Interface Design Consultant at Rainmaker Labs Singapore
  10. 10. Speakers. Brandon Schmittling Brandon is a UX Designer at Huge Singapore and is responsible for leading projects in the user experience department. As a designer and programmer, Brandon's enthusiasm for web and interactive technologies as tools for digital innovation is supported by his previous work with Free Range Studios, Weber Shandwick, Hirshorn Zuckerman Design Group and WebFirst. Brandon has collaborated with Google, The Gates Foundation, Horangi Cyber Security, USAID, Tides Foundation and ESL Music. He has previously presented at SXSW, guest lectured at AU's Katzen Arts Center and taught at BU's Center for Digital Imaging Arts and General Assembly in Singapore. He lives in Singapore and enjoys contributing to one of the most vibrant creative environments in Asia. User Experience Lead at Huge Singapore and Huge Brooklyn UX Instructor at General Assembly Singapore Director of Experience Design at Weber Shandwick Washington, DC UX Designer & Engineer at Free Range Studios Washington, DC
  11. 11. Like this topic? Huge has a bunch of great proposals this year.Visit our Panel Picker guide and vote for as many as you like! H U G E AT S X S W 11 http://panelpicker.hugeinc.com
  12. 12. Done.33 Ann Siang Road, Singapore, 069713 P: +65 6303 0592 www.hugeinc.com

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