SXSW 2018 PANELPICKER P ROPOSAL
With Users Like These
Who Needs Enemies?
Meet: The Innovative User.
What happens after a generation of linearly
designed tech? Brandon Schmittling from Huge
considers the history of user-centered design and
how to prepare for a new set of challenges.
There’s a large and widening gap between
the people we planned for vs. the people
we actually have to design for in the
Over the last 75 years, we’ve created an expectation of (and
planned for) rational people but in reality, people are anything but.
Designers have done well catering to a generation of people who
have a used tech in a linear fashion but what happens after that?
The world of digital is wrestling with tensions brought about by the
need to understand and align with a new crowd:
The Innovative User.
By examining historical developments influencing and creating the
need for user-centered design we can gain a better understanding of
its importance and direction in the future and how best to prepare
for new set of design challenges brought on by changing
Who is this presentation for?
SINGLE PRESENTATIO N
Innovative Users is for:
Design practitioners who
need to be preparing for and
communicating how their
design processes will need to
change in near future.
Leaders, members of the c-suite
and Project Managers who want
a fresh perspective on challenges
they will facing brought about
changing user perspectives,
behaviors and expectations.
Anyone interested in using
design theory, human behavior
and Design Thinking as a basis
for the future of their career and
What questions will be answered?
SINGLE PRESENTATIO N
This talk will answer:
Who is the Innovative User
and how are they different
from the users we’ve been
expecting and planning for
this entire time? How will
their priorities be expressed
and felt by designers?
A N S W E R S
What are value decisions and
how do we create new products
based on a foundation of
legitimacy, trust and consent
from our future users?
What kind of feedback
mechanisms will be necessary
for the Innovative User and
how will putting these in place
help us move past
degeneration narratives that
have taken root in advanced
Brandon is a UX Designer at Huge Singapore and is responsible for leading
projects in the user experience department. As a designer and programmer,
Brandon's enthusiasm for web and interactive technologies as tools for digital
innovation is supported by his previous work with Free Range Studios, Weber
Shandwick, Hirshorn Zuckerman Design Group and WebFirst. Brandon has
collaborated with Google, The Gates Foundation, Horangi Cyber Security, USAID,
Tides Foundation and ESL Music. He has previously presented at SXSW, guest
lectured at AU's Katzen Arts Center and taught at BU's Center for Digital Imaging
Arts and General Assembly in Singapore. He lives in Singapore and enjoys
contributing to one of the most vibrant creative environments in Asia.
User Experience Lead at Huge Singapore and Huge Brooklyn
UX Instructor at General Assembly Singapore
Director of Experience Design at Weber Shandwick Washington, DC
UX Designer & Engineer at Free Range Studios Washington, DC
Say hello at http://bschmittling.com
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of great proposals this year.Visit
our Panel Picker guide and vote
for as many as you like!
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