Basics

1. Connecting is an Art

4. I am a mom, partner, helper, I dislike doing
dishes and I am forever looking for the perfect
bag…
I am the Marketing Manager at Hunter and
Bard – a digital marketing agency

5. This is the best part of my life

6. I am passionate about coffee

7. What is Internet Marketing

8. What is your goal?
Goals Goals Goals
Actions
Measure

9. Let’s start…..Do you have a website?
www.yourname.com/me/org/
Where to host your site?

10. What we have to think about
Consistency
Typography
Portability
Speed
Content
Accessibility
Technology
Interaction

11. Start with a paper and pencil

12. Basics
Logo top left – tagline linked to home page
Home – first in main navigation or logo
I like breadcrumbs – just below navigation
shows where you are coming from
Navigation top horizontal – sub on left
Footer: privacy statement, sitemap contact
(use your footer for lots of extras)

13. Speed
Load fast (technical
speed)
To the point (speed of
content)
Scannable (structural
speed)

14. Content
Publish – regularly
Editorial calendar
Value – relevant
content
News

15. Accessibility
Cross browser cross
platform
Google – SEO friendly
Mobile

16. Bold! Grab their attention
Branding
Colors
Typography
Photos
Video

17. Website Trends 2012
Big – type headers footers images call to
action everything
Less is more – minimalistic
Clean
Not only about beauty it is about function

18. Interaction
Let them contribute content
Social networks are a fantastic way to share
content.
Addthis, Sharethis, Facebook Like , Tweet
button for Twitter , Pin or LinkedIn Share
Let them easily share a good summary of
your content with their networks.

19. SEO

20. SEO
Google Power! SEO strategies help you get
found on search engines and boost your rankings
for target keywords while delivering targeted,
highly convertible traffic.
Keyword SEO Strategy
Link Building
WordPress – (using plug-in -Yoast )
Note: Don’t forget the other search engines

21. Real-Time and SEO integration
Streamline your real-time activities into your
online assets. Twitter, blogs, websites,
Facebook, LinkedIn, Foursquare and the
newbie Pinterest.
Check out the newest addition to Google
tools:
http://www.thinkwithgoogle.com/insights/to
ols/real-time-insights/

22. What to do?
Get Universal!
Video (with Sitemaps)
Images (with Sitemaps)
News (with Sitemaps)
Products (with Feed)
Update Your Content
Again: Google loves fresh content

23. What hurts SEO
Paid links
Scraping – taking from other people
Link farming
Titles SEO’d bad – capitals

24. Social Media

25. What is Social Media
Social media describes the online
technologies and practices that people use to
share content, opinions, insights, experiences,
perspectives, and media themselves.
Social media uses web and mobile based
technologies to turn communication into
interactive dialogues

26. So … What is it?
Forget what I just said!
Social media is just basic conversation like what
you do everyday. Conversation

27. GOALS

28. Social Media Funnel – Goals
Bring users into your website
Contest
Sales
Credibility - Visibility
Build brand awareness
Stay connected to your audience
Customer service
Engage with your target as a friend

29. Why Social Media
Higher customer lifetime value
Happy customer is happy will recommend
Builds Goodness
Bottom line: Increase your company sales

30. I don’t get social media?

31. Really – How?
Research – which social media platforms will work for you (Facebook –
LinkedIn – Twitter –Pinterest- Blog – G+ - Quora )
Research, Listen and understand (listen to what your target is saying
about your business, understand who's talking about you and who is not
Follow people of common interests – start discussion in groups – share
content that your target audience will find useful (it takes time)
Define communication objectives
Plan your action!
Once you understood what your audience is saying next step is to
respond
Engage
Measure (according to your objectives)

32. Which Platform? Where is your
target?
Facebook
Personal Profile
Business Fan Page
LinkedIn
Personal Profile
Company Profile
Twitter
Pinterest
Blog
YouTube
Other

34. Just Do It!
Just do it—Set this into your daily work plan and schedule
it, like a meeting, with a beginning and end time.
Responsibility—Build this into your action plan
(communications, take action) and plan to ‘rotate’
responsibility.
Expertise—Set some time aside for research and learning.
Begin with the basics; commit to building on this base.

35. About.me/ShariWrightPilo
Twitter: shari_pw
You can find me here:
Facebook/shariwrightpilo
Hunter and Bard :
http://hunterandbard.com/people/sh
ari-wright-pilo/
Facebook/hunterandbard
LinkedIn:
http://www.linkedin.com/in/shariwri
ghtpilo
Email: shari@hunterandbard.com
Skype: shari.wright.pilo