In a recent webinar hosted by the Children’s Hospital Association, Huron leaders describe strategies that enable children's hospitals to thrive in the new healthcare environment.
Michael
Mention Sentara’s “third core”
Other clients are also pursuing non-patient care revenue strategies
Draft language from a related white paper currently in progress:
A clear and detailed understanding of how top-line revenue will change, in a given market, will give leadership the insight needed to drive changes throughougt their organizations, moving funds from one priority to another -- for example, will the new market realities reward more medical/surgical beds, or should the organization open more community clinics instead? A clear understanding of the revenue transition may also drive decisions about scale and about human capital. Finally, in many markets, it may give organizations the ability to be proactive in shaping and hastening the transition to new payment models.
Context from the CEO Forum report:
CEOs reported investigating health-related business lines such as nutrition and exercise centers, retail clinic partnerships, telemedicine, and mail order pharmaceuticals. At the same time, leaders recognize that non-core revenue can bring its own risk. Part of the issue is how rapidly the marketplace is changing.
“While it’s always good to stay alert to new business opportunities, the lesson from other industries is that non-core ventures carry their own set of risks,” said Jeff Jones, managing director, Huron Healthcare. “Recent history in industries such as banking and utilities illustrates that diversification as a primary growth strategy is not always positive. Ultimately, organizations that increase quality and lower costs in their core offerings will be in the strongest position—no matter how the market shifts.”