HxRefactored 2015: Lisa Welchman "Digital Governance"
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In this talk, Lisa Welshman gives an overview of best practices in digital governance and starts a conversation about the maturity of digital management in the healthcare sector. She focuses on the structure of your digital team and how to determine who is accountable for establishing overall digital strategy, policy, and standards.
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HxRefactored 2015: Lisa Welchman "Digital Governance"
- 3. 3 Defining digital governance [Digital governance] A framework for establishing accountability, roles, and decision-making authority for an organizationâs online presence.
- 5. The real work of a digital governance framework is to assign appropriate authority for digital strategy, policy and standards definition to the right resources within your digital team. What is it for? Governance framework 5 @lwelchman
- 6. Building a framework Step one: establish your digital team field Step two: determine authority for digital strategy Step three: determine authority for digital policy Step four: determine authority for digital standards 6 @lwelchman
- 7. Digital team 7 [Digital team] The full set of resources required to keep digital functioning for your organization. @lwelchman
- 8. Who they are and what they do Your digital team 8 Extended Ad-hoc Committees Distributed Core 8 @lwelchman
- 9. Aligning expertise and authority 9 Digital strategy [Digital strategy] Articulates an organizationâs approach to leveraging the capabilities of the Internet and the World Wide Web. @lwelchman
- 10. Digital strategy resources 10 Digital Strategy Leadership Focus ⢠Executives ⢠Analysts ⢠Lines of Business Leads and "Product Managers" Digital Focus ⢠User Experience ⢠Senior Digitalists ⢠Content ⢠Technology @lwelchman
- 11. Keeping on track 11 Digital policies [Digital policies] High level statements of beliefs, goals, and objectives in order to comply with laws, manage risk, or drive competitive advantage. @lwelchman
- 12. Digital policy range ⢠Accessibility ⢠Branding ⢠Domain Names ⢠Language and Localization ⢠Hyperlinks and Hyperlinking ⢠Intellectual Property ⢠Privacy ⢠Security ⢠Social Media ⢠Web Records Management 12 @lwelchman
- 13. Stop the infighting 13 Digital standards Example [Digital standards] Formal specifications that guide what is to be done in regards to aspects of digital publication and development. @lwelchman
- 14. 14 Digital standards domains â˘Tools â˘Protocols â˘Information Access â˘Hosting â˘Security â˘Software â˘Hardware â˘Branding â˘Content â˘Language â˘Typography & Color â˘Images â˘Templates Design Editorial Publishing & Development Network & Infrastructure @lwelchman
- 15. 15 Standards lifecycle Disseminate Implement Measure Define Drivers External ⢠Policy ⢠Technology changes ⢠New best practices Internal ⢠Policy ⢠New projects / initiatives @lwelchman
- 16. 16 Resources Use code âHXRâ for 15% discount www.digitalgovernance.com activestandards.com/masterclass
Editor's Notes
- All organizations need to be concerned about their online presence. It represents your brand describes core products, services, mission, and goals. But, increasingly, online interactions are becoming more sophisticated. In the healthcare that can mean online health records, embedding Internet and Web-based technology into health-related devices, and flowing patient data via mobile applicationsâlike with sleep and exercise monitoring. For all of these reasons, itâs important for organizations to firmly govern digitalâto understand who is accountable for ensure that there are appropriate policy and standards in place so that when organizations operate online they can do so ethically and in compliance with regulations. Â In this talk, Lisa Welchman will give an overview of best practices in digital governance and start a conversation about the maturity of digital management in the healthcare sector. She will focus on the structure of your digital team and how to determine who is accountable for establishing overall digital strategy, policy, and standards.
- While its true that many governance models donât suit todayâs digital environment because they are unduly rigid and prescriptive. Good governance actually increases agility and enables you to better direct your resources. Itâs about standardising processes, not output, creating a set of repeatable, global processes and best practices for supporting each market Protects and optimises the customer experience, by ensuring high quality, unified experiences, across all channels Increased agility: With a pre-defined framework for process best practice and decision making, organisations are positioned to move fast to react to emerging opportunities Increases returns: A clearly defined governance strategy ensures stakeholders remain focused on agreed business goals, and ensures effective prioritisation
- Hand out. Ways to judge how well you are governing. May be mature in one area, immature in another. The point is for you to assign responsibility and accountability to the right set of resources so that the substance of your strategy, policies, and standards are on targetâlaying the foundation for your digital team to create real online value for the organization.
- Digital team is not a component of the framework. The framework distributes the authority for strategy, policy, standards across the digital field in your organization.
- You may not have all of these.
- Performance objectives (metrics).
- These are just examples of the types of people. It could be other types.
- High-level, protects the organization from risk What can be done, not specifically how; Guardrails that keep the organizationâs digital presence from going off the road. âWe follow W3C level AA for accessibilityâ
- These policies are of interest to mar-comm, IT, legal, HR, records managers Other policies: Global Trade Online; client made technology for the Xbox Kinect âyou are the controllerâ; canât that technology to sanctioned countries
- Specific; how something will be done. Not the same as SOPs (standard operating procedures) or Guidelines (nice to have; do if you want) A lot of standards just about linking: external links opening in new window, what you can/canât link to (prohibited content) W3C level AA: flicker rate, color contrast, alt tags for images
- Lisa is subject matter expert on Digital Governance This info/methodology is from LWâs forthcoming book- âManaging Chaos: Dig Gov by Designâ Sign up for notification and get a discount. Lou Rosenfeld: Polar Bear book on Information Architecture Shane Diffily is covering Governance in a general session â Lisa has talked with him; not sure if heâll differ