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Does Personalisation Exist in the Game Industry? Not yet. We haven't implemented the right approach to understand our players. But with behavioral segmentation, you can analyze player's behaviors, learn different needs, and offer personalized services to improve LTV. If that is all automated with personalized LiveOps, it will be much easier.
PGConnects Helsinki 2020: https://www.youtube.com/watch?v=wkc9flddg2s
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