2. In today's day and age, Instagram
is a necessary platform for brands
to succeed to their full potential.
Image: Canva
3. LIKES
1500
Instagram has over 500 million active
monthly users
Instagram is used by 31% of American
women and 24% of men
Instagram has over 500 million active
monthly users
INSTAGRAM FACTS
Source 2/ Image: Canva
4. In 2015, 48.8% of brands are on Instagram.
By 2018, this is predicted to rise to over than
70.7%
Source 1/ Image: Instagram
5. 96% of US fashion brands are on Instagram
Source 1/ Image: Pexels
6. If we only look at the top 100 brands in the
world, 90% have an Instagram account
Source 1/ Image: Instagram
7. Engagement with brands on Instagram is 10
times higher than Facebook, 54 times higher
than Pinterest, and 84 times higher than
Twitter
Source 1/ Image: Pexels
8. Over a third of Instagram users have used
their mobile to purchase a product online–
making them 70% more likely to do so than
non-users
Source 1/ Image: Pexels
9. GoPro, the manufacturer of cameras built
tough for action shots, has always
leveraged user-generated content to
market its product. GoPro’s Instagram
features some of the most dramatic shots
captured, illustrating the versatility of
GoPro's products.
Source 3/ Image: Instagram
10. “Content is fire. Social Media is gasoline.” --
Jay Baer, Convince and Convert
Source 3/ Image: Pexels
11. Studies show that the visual appeal matters in
93% of cases when people go to make a purchase.
Visual content is not only easier and faster for the
human brain to process, it is a great way to
generate more attention and leads.
Source 7/ Image: Pexels
12. Brands on Instagram with over 100K
followers have grown by 163% in two
years.
Source 7/ Image: Pexels
13. 73% of brands post at least one photo or
video per week on Instagram.
Source 7/ Image: Instagram
14. Engagement with brand posts on Instagram
are growing at a greater rate than brands
are adopting the network.
Source 7/ Image: Instagram
15. Visual data is processed 60K times faster by
the brain than text.
Source 7/ Image: Pexels
16. 57% of Instagram users access the site every
day.
Source 7/ Image: Pexels
17. Instagram has quickly grown into a massive
social network with both a mobile and web
presence. It shows no signs of slowing
down, yet only 28% of marketers use
Instagram for marketing.
Source 7/ Image: Pexels
18. Today, 1 in 3 media minutes is spent on
mobile
Source 4/ Image: Canva
19. Make sure that your ad is eye-catching,
relevant, and does not feel like an "ad." This
is because:
"84% of millennial say they do not notice ads
on social sites"
Source 5
20. "I'll look around and everyone is doing
something different on their device." -
Andrea Tomkins, in The Globe & Mail
Source 8/ Image: Pexels
21. 1 - "37 Interesting Instagram Stats for 2016." Brandwatch. N.p.,
16 Nov. 2016. Web. 05 Mar. 2017.
2 - Sydney, Parker. "A Long List of Instagram Statistics That
Marketers Need to Know." Hootsuite Social Media
Management. N.p., 13 Dec. 2016. Web. 05 Mar. 2017.
3 - Patel, Sujan. "25 Fantastic Examples of Brands Using
Instagram." Entrepreneur. N.p., 24 Oct. 2016. Web. 05 Mar. 2017.
4 - Martrix, Sidneyeve. "Media Convergence" 2017. Lecture.
5 - Martrix, Sidneyeve. "Promotional Material" 2017. Lecture.
6 - Martrix, Sidneyeve. "Print Media" 2017. Lecture.
7 - Bendall, Cassie "16 Statistics to Show Why Instagram
Marketing Is Crucial." Our Social Times - Social Media for
Business. N.p., 30 Oct. 2016. Web. 05 Mar. 2017.
Works Cited
