1.
hypothesis
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FROM REAL
DESIGNERS

2.
Designers here. We're the creative team at
Hypothesis, a consumer research firm in
Downtown LA. We spend a lot of time
designing slides and we wanted to share
some of our best tips with you for creating
awesome presentations, all the way from
creating a concept to final delivery. You can
follow us on Linkedln and lnstagram.
hypothesis
www. hypoI: hesisgroup. com
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wvvw. linkedin. com/ company/ hypothesis-group

3.
The framework.
visualize organize
design deliver

4.
Visualizing is about picturing
what your presentation looks
like, from the energy in the room
to the reaction on people's faces.
It takes inspiration, creative
thinking, and patience. Here are
some of the tricks we use to
rzome up with our best ideas.

5.
Put Yourself in the Audience's Shoes.
Before you do anything, picture yourself listening to your presentation. What would be interesting?
What would be boring? What type of interaction, if any, would you want? Doing this will help you
dispell bad ideas before they even hatch and find a good tone and pace for your presentation.
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6.
Get Inspired.
We're not just talking about great
design; we're talking about great
presentations. Dynamic,
interesting, surprising, touching,
and smart. You can find inspiration
on websites, in movies, or even on
the street. We can hear those
gears turning.

7.
Activate Your
Creative Mode.
What helps you get creative?
A pleasant stroll outside?
Physical exercise? Tidying up
your workspace? For lots of
designers, music is what helps
us break down creative
barriers and brainstorm
affectively. Try it.

8.
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Be Authentic.
There are lots of great presenters
with great presentations, but it's
important that you stay true to your
personal style whether it's quirky, fun,
serious, or playful. If you try and mimic
someone else’s style, it'll seem forced.
The best presenters are relaxed
and comfortable in their skin.

9.
Keep The
Focus on You.
In a live presentation, the
visual aids should be the
supporting actor. You're the
lead. The drama and
excitement should come from
you, primarily. Think of the
slides as accents that help
bolster your points, not make
them for you.
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10.
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While not crucial, a theme helps
organize your content so your
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audience can follow it with ease.
A list of tips? A series of surprising
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E photographs that tee off a
broader conversation?
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11.
Free Resource!
Where to Find Great
Presentation Decks:
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/ NVN. TED. COM
WVVW. PREZ| .COM

12.
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You've got your vision, now
it's time to gather all the
information you have. At
first you'll want to include as
much as possible, including
data, stories, key points,
and any supporting
information you can find.

13.
Gather All
the Things!
It's time to collect all the . _.
data points that you can . -4
use in your presentation.
Start a file or folder to
house all your ideas and
research. Be generous!
Include stories if they 9 ‘
relate to a point you'll be '
making. Inspiring quote?
Throw it in. Great photo?
In. Graphs and tables? K A
You betcha’. ' .

14.
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Organize ‘em nuggets.
Whether or not you've chosen a theme, it's time to organize your information into a logical
structure. It can be as simple as a list of bullets and subbullets. Try and fit your information into
no more than 6 main points.

15.
Edit Ruthlessly.
Decide which points are critical and
which are nice-to-haves. Throw out the
latter and keep the former. Your
audience's attention is limited
and bombarding them with
extraneous information
ultimately dilutes
your message.

16.
NJ
Storyboard.
Now that you've got your
big ideas, it's time to
storyboard. Stick to one
point per slide. You can
start thinking about
visuals. Do icons make
sense? Photography or
illustrations? Just simple
typography? Or maybe all
of them?

17.
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You've got a blueprint for your L
presentation, finally. But don't be _ k C ND‘
afraid to start it all over again. The
process you took to get to this stage
will often help crystallize your ideas V u
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19.
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You're ready to start designing. It
might surprise you to know that
designers aren't all moody, smoking
artists. Much of our thinking is
analytical, guided by the principles of
design. There's lots we could say
about those principles, but we pulled
out the most relevant and useful
points in this section, so you can
design like a designer.

20.
Grid on It.
When choosing layouts, the
grid can be your friend. It
helps keep layouts consistent
and also allows room to
make layouts interesting
when you break the grid.

21.
White Space
is the Right
Space.
White space, or negative
space, is just as important as
positive space. It can be used
to create tension, interest,
and emphasis, and is
soothing to look at.

22.
Manage the
Hierarchy.
Your audience can only
digest a few things at a time.
Determining the hierarchy is
key in controlling how your
audience receives the
information. Decide what's
most important and draw
the most attention to it by
making it bigger, brighter, or
even smaller, then walk your
audience through the rest.

23.
Color Rules.
The way you use color gives your designs certain meaning. The closer together colors are on the
wheel (monochromatic and analagous), the more harmonious they are. The farther away they are
(primary and complementary), the more jarring and energetic they can be. Brighter and more
saturated colors also bring more energy and attention while softer, desaturated colors are calmer.
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24.
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Type. ‘ l l
Don't just think of type as something to
read. Letters are, after all, shapes that
our eyes scan and interpret like small /
pictures, so it's important that you find a / ‘
well-designed font that also matches the
tone of your presentation. Being able to ;
appreciate the small differences in
fonts goes a long way.

25.
Picture Purrfect.
Choosing the right photos for your presentation is critical. The "right" photo has to match the
tone of your presentation, whether serious or playful, dramatic or friendly. The photo should be
interesting and communicate your message clearly. Good lighting, good composition, and good
resolution are a must for any photo.
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26.
~= ?
g I think Icon, «
I think Icon!
5» Icons can serve many functions,
2; from creating visual interest to
—' T 7 helping someone quickly identify
information. Icons should be
clear, consistent, and used
sparingly. Try and avoid turning
everything into an icon.

27.
Turn Up
the Ambience.
A little background can go a
long way. A subtle texture,
pattern, color, or photo in the
background can help create a
supporting atmosphere for
your content.

28.
Watch out
for Bullets.
This isn't a shootout, so you
can put your bullets away,
partner. Few things in life are
as boring as the
headline-bullet formula that's
native to PowerPoint. It also
causes everyone to read
slides, which means they
aren't paying attention to
you. Use text sparingly and
let the main points come
from you, not the slide.
.

29.
" Where to Look for
Design Assets.
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30.
Great content and great
design aren't worth much if
the delivery is awkward and
unpolished. A smooth
delivery takes confidence,
practice, and time.

31.
«*x. a— x
Rehearse, don't
read off slides.
Every succesful presentation requires
preparation. You should never walk in
cold to a presentation. Rehearse,
rehearse, rehearse. Also, rehearse.

32.
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Beep Boop.
Check the Tech.
It seems like PowerPoint’s favorite
time to malfunction is right before
Make sure you have all your fonts,
cords, files, and backups. And
backups for your backups, too.
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you go live with your presentation.

33.
Get it Done.
If you're in over you
head, we have the
experience and design
know—how to whip your
presentation into shape.
hypothesis
wwwhypothesisg rou p. co m
design@hypothesisg roup. com
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