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MediaMath Terminal One Case Study: eBay's Journey to Self-Service

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MediaMath Terminal One Case Study: eBay's Journey to Self-Service

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MediaMath Terminal One Case Study: eBay's Journey to Self-Service

  1. 1. MediaMath's TerminalOne”“ Case Study: eBay's Journey to Self-Service Challenges 8: Goals eBay, the world's largest online marketplace, was keen to deliver optimised and targeted ad campaigns to help drive revenue in a number of European markets, and turned to MediaMath to help them to drive a programmatic approach, to enable the business to achieve this goal. eBay's long term commercial strategy was to take control of its own data and build a direct relationship with a partner who could help them to activate that data, and MediaMath's dynamic service offering was one of the key reasons they were chosen as a technology partner. The relationship began in 2012 as a managed service arrangement with MediaMath undertaking programmatic campaigns on eBay's behalf via its Termina| One'”' platform, managing day-to-day optimisation and strategy, and reporting high-level results to key eBay representatives. With the aim of moving to a self—service model, eBay and MediaMath created and delivered a transition plan to bring the TerminalOne solution in house. The goals of this approach included: Greater control over the deployment of first—party data Educating internal eBay staff on the benefits of programmatic Standardised measurement across different campaigns and media types, shifting from CPA to ROI Real—time reporting and campaign insights

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