gemiusAdReal™ – Real Digital Campaign Research presentation for the IAB Europe Webinar: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

1. Real Digital Campaign Research
The Winner of the IAB Europe Research Award 2017

2. gemiusAdReal™ Digital Campaigns Monitoring

3. How PEOPLE based
measurement
can support your
digital advertising strategy?

4. How to measure the digital advertising market?
publishers and
agencies reporting
crawler-based
monitoring
existing solutions
tags/ad-server
measurement
Double Click,
Sizmeek, gDE, Moat,
Meetrics, Integral,
Nielsen DAR and
others
no details, Facebook,
Alphabet and Programmatic
estimated partially on
agency’s reports
opportunity to investigate
only your campaign
no Facebook, Alphabet nor
Programmatic, only ad facts
Independent reports and
benchmark studies about
the online advertising
market

5. People-based
ads audience measurement
is possible on the panel!
Is there any other option?

6. Software combined with
13 years of gemiusAudience experience
how gemiusAdReal™ works
rtl.de
facebook.com
google.com
youtube.com
yahoo.com
onet.pl
tf1.fr
hurriyet.com.tr
double billboard
AdReal is user centric
research based on a
browser extension,
installed
on software panelists’
devices.
AdReal recognises all
sort of ads displayed
to Real User
(viewable and non
viewable) and sends
them to categorisation
system.
AdReal data are
categorised and matched
with gemius Audience
weights to estimate Real
Users, impressions,
viewability and
demographic profile

7. Facebook & Google in Europe
DISPLAY VIDEO

8. 8
whole digital advertising market study and
competition monitoring since 2016
Analyse your competitors’ digital
strategy nearly as detailed as your
own!
real users
impressions
placements
soc-demo
profile
viewability
rate
view. time

9. 9
whole digital advertising market study and
competition monitoring since 2016
real users
impressions
placements
soc-demo
profile
viewability
rate
view. time
And discover much more!

11. Viewability
You can learn not only
Viewability Rates (how many ad
impressions are viewable) but
also average Viewability Times.
Which of the ads are watched
longer - yours or competitors’?
Brand Safety
You can monitor on which exact
domains your ad is presented to
the user, and this way control
that the ad is not displayed on
sites with non-safe content.
Audience Duplication & Clutter
Is your ad presented to the audience together with
other ads? Analyse clutter & audience duplication
between competitors!
Real Audience
Our measurement is totally based on real humans -
panelists - who have ads displayed to (no frauds, or
blocked by ad blockers).

12. Online video ads: average viewing time in Poland
24 sec.
23 sec.
21 sec.
14 sec.
5 sec.7
13
20
26
IPLA TVP TVN YOUTUBE FACEBOOK
Source: gemiusAdReal, Poland (viewable impressions, all ad durations), March 2017
unforced viewing ads
Does anyone like to watch ads?

14. ENG: Our loan’s conditions are as easy as skipping this ad.
creative 10 sec. on
YouTube with first 5 sec.
forced watching

15. Discover more at:
www.adreal.gemius.com