Summary of LoveMarks by Kevin Roberts for SI 658 Presentation

1. Presented by: Kumud Bihani Krystle Williams Tammy Greene

2. About the Author Kevin Roberts CEO Worldwide http:// www.saatchikevin.com / http:// krconnect.blogspot.com /

3. 1969-72 - Mary Quant Cosmetics, Brand Manager, United Kingdom. 1972-75 - Gillette, International New Products Manager, Europe. 1975-82 - Procter & Gamble, Group Marketing Manager, Export and Special Operations, Middle East/Africa. 1982-89 - Pepsi Cola, Regional Vice President, Middle East, President and Chief Executive Officer, Canada. 1989-96 - Lion Nathan, Director and Chief Operating Officer. 1997-Present - Saatchi & Saatchi Chief Executive Officer Worldwide

4. Products to Trademarks to Brands Products are indistinguishable from one another Trademarks are a mark of reliability and trust 35,000 Trademarks at the grocery store

7. Brands Lack Emotion Reason leads to conclusions, while Emotion lead to actions.

10. The Love Bug had bitten even the “Techno Geeks”.

11. No Respect, No Love, No Respect, No Love, No Respect, No Love, Period .

12. To Command Respect :

13. BRAND LOVEMARK Information Relationship Recognized by Consumers Loved by people Generic Personal Presents a Narrative Creates a Love story The promise of quality The touch of sensuality Symbolic Iconic Defined Infused Statement Story Defined Attributes Wrapped in Mystery Values Spirit Professional Passionately Creative Advertising Agency Ideas company

21. Love & Respect. No Respect. No Love. No Respect. No Love. Period.

29. “ T he journey of a thousand miles begins with a single step,” goes a Chinese proverb. To me, it s not the distance to a better world that matters. The journey is only as long as we believe it to be. What counts are the single steps. The steps taken by Inspirational Players in their path towards creating The actions of enterprising people to make a difference through Love .