IBM Global Business Services Cloud Update

1. © 2015 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
IBM Global Business Services
Cloud Update
Feb 4, 2015

2. © 2015 IBM Corporation1
IBM Cloud: Think it. Build it. Tap into it.
A new way to create…
http://youtu.be/NY_YxyIVWek

3. © 2015 IBM Corporation2
IBM Cloud: Think it. Build it. Tap into it.
Presenters today
Gaurav Mathur
Juergen Henn
Cloud and Application Development and
Innovation Offerings Leader, Europe
CIO Advisory Leader, Europe
Declan Coombs
Your Application Managed on Cloud (YAMoC)
Offering Leader

4. © 2015 IBM Corporation3
IBM Cloud: Think it. Build it. Tap into it.
IBM's Cloud consulting and application services help clients transform
Think it.
Tap into it.
Build it.
Business Transformation – IT Transformation – Point Solutions
Powered by Cloud
Develop with the Cloud
Develop for the Cloud
Integrate and Orchestrate
Migrate to the Cloud
CIO/IT
CxO/LoB
Manage in the Cloud
Cloud
Advisory
Consulting
Cloud
Application
Services
Bluemix
SaaS
Services
Bluemix
Finance
HR
Marketing, Sales & Services
Operations
Cloud
Business
Solutions
Bluemix
Brokerage Services

5. © 2015 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
Customer
Supplier /
Partner
Customer
EcosystemEnterprise
Business & Operating Model
[ Finance – HR – Operation – Mktg/Sales/Srvs ]
Products
Systems of
Engagement
API
API
Systems of
Insights IT
Landscape
Cloud
Internet of
Things
Systems of
Record
API
Cloud
Cloud
The Customer-activated, Digital Enterprise – Made with IBM Cloud!
Modernize
the Core
Master
new
Opportunities
Manage
as-a-Service
Mobilize
for Cloud
Cloud
API

6. © 2015 IBM Corporation5
IBM Cloud: Think it. Build it. Tap into it.
Hands-on
Experience
Client Example: Master new Opportunities with a standardized
Enterprise Cloud Platform leveraging IBM Bluemix
Establish
an
Enterprise
Cloud
Platform
(ECP):
Strategic
Value
Proposition
& Roadmap

7. © 2015 IBM Corporation6
IBM Cloud: Think it. Build it. Tap into it.
Client Example: Master new Opportunities with Cloud Integration
•eHorizon from Continental becomes the
basis for a wide range of vehicle functions,
from optimization of the powertrain to
automated driving
•A new stage in the evolution of the
eHorizon, together with its collaboration
partner IBM and the location cloud company
HERE.
•Known as the "dynamic eHorizon," it is
connected to the HERE location cloud with
real time digital maps and the IBM
connected car cloud.

8. © 2015 IBM Corporation7
IBM Cloud: Think it. Build it. Tap into it.
Client Example: Modernize the Core – Migrate to Cloud
Cloud Affinity
Analysis
Value
Proposition

9. © 2015 IBM Corporation8
IBM Cloud: Think it. Build it. Tap into it.
IBM’s Application Development & Innovation Services (AD&I) is
transforming the way clients develop, deliver and manage their applications
Agile at IBM
Digital Design
Business
Monitoring
Predictive Analytics
Continuous Monitoring
Client feedback
Mobile
API Enablement
PaaS base Development
Bluemix
Continuous Testing
DevOps
Cloud Business Solutions
Our continued partnership with IBM Research serves as the innovation engine
for our global delivery capabilities
Micro
Architectures
DevOps
Release/Deploy
Risk Management
Watson

10. © 2015 IBM Corporation9
IBM Cloud: Think it. Build it. Tap into it.
HOT OFF THE PRESS : IBM ANNOUNCES CLOUD-BASED
ENTERPRISE-WIDE ANALYTICS FOR ENERGY COMPANIES
National Grid Helps Pioneer New Data-Driven Approach to Complex
Decision-Making
SAN DIEGO — DistribuTECH Power Transmission Conference — 3 February 2015: IBM
(NYSE: IBM) today announced a new cloud-based analytics platform for Energy and Utility
companies designed to improve decision-making throughout the entire energy ecosystem.
The new solution helps remove the financial barriers to using analytics across energy
generation, transmission and distribution while delivering a new level of situational awareness
from massive volumes of data.
Energy and Utility companies are challenged to continuously deliver reliable, affordable and
sustainable energy in an increasingly competitive market. This is putting enormous pressure
on the industry that can only be overcome through flexible, scalable and data-driven insights
to modernize the utility network and improve power generation.
http://www-03.ibm.com/press/us/en/pressrelease/45988.wss

11. © 2015 IBM Corporation10
IBM Cloud: Think it. Build it. Tap into it.
DevOps Innovation Services
Problem response team reduced
10x at health-care company
Continuous Monitoring
Problem response team reduced
10x at health-care company
Continuous Monitoring
Communications company sees
50% increase in product quality
Collaborative Development
Communications company sees
50% increase in product quality
Collaborative Development
40% reduction in execution
time for insurance company
Continuous Testing
40% reduction in execution
time for insurance company
Continuous Testing
98% reduction in deploy and re-deploy time and cost at IBM
Continuous Release and Deployment
98% reduction in deploy and re-deploy time and cost at IBM
Continuous Release and Deployment
Operate Develop/
Test
Deploy
Steer
Continuous Business Planning
Worldwide investment firm achieved cost
avoidance of more than USD2.3 million per year
Continuous Business Planning
Worldwide investment firm achieved cost
avoidance of more than USD2.3 million per year
Continuous Customer
Feedback and Optimization
Online travel provider increases
ROI from marketing by 120%
Continuous Customer
Feedback and Optimization
Online travel provider increases
ROI from marketing by 120%

12. © 2015 IBM Corporation11
IBM Cloud: Think it. Build it. Tap into it.
Client example:
Next generation connected vehicle solution for leading auto maker
 ‘Internet of Things’ approach
creates personalized interaction with
car and auto brand
 IBM advanced analytics to analyze
behavioral data and inform new
offers and services
 Integrated CRM, payment,
commerce and tax applications,
running on SoftLayer

13. © 2015 IBM Corporation12
IBM Cloud: Think it. Build it. Tap into it.
Metropolitan Area of Barcelona uses analytics tools to access data
from area parks and beaches and take corrective actions
Anticipates increase
in reporting of incidents by citizens
as they become more involved in
the program
Cleaner, safer
environment for city and
surrounding municipalities
Solution components
Business challenge: Like many municipal organizations around the world, this
entity is facing challenges such as resource limitations, declining budgets, an
aging infrastructure, congestion, public safety issues and a sluggish economy.
The large city and surrounding municipalities needed a solution to more
effectively manage city operations such as traffic flow, waste collection and
police control at area parks and beaches.
The smarter solution: Using a single technology platform, the solution
aggregates data and centralizes and analyzes information on the management
of public spaces, parks and beaches, giving the organization a view of all
municipal events. As a shared services business model provided through a
cloud platform, the solution connects multiple city agencies and underlying
support groups, strengthening communications and collaboration among
departments. Using the solution, the organization can now take corrective
actions to avoid congestion on crowded beach days.
Cities are addressing significant challenges and raising the bar with new
services they are offering citizens.
• IBM® Intelligent Operations Center
• IBM Global Business Services® – Business
Consulting Services
<10 percent savings
anticipated per year through more
effective deployment of resources

14. © 2015 IBM Corporation13
IBM Cloud: Think it. Build it. Tap into it.
Bluemix powers the essential DevOps services for systems of engagement
What is Bluemix? The IBM Bluemix™ platform is a
premier platform-as-a-service (PaaS) solution for
DevOps.
A one-stop, open-standards, cloud-based platform for
building, managing and running applications—mobile,
web, big data, new devices and more.
Go live in seconds
DevOps
APIs and services On-premises integration
Flexible pricingLayered security

15. © 2015 IBM Corporation14
IBM Cloud: Think it. Build it. Tap into it.
Retail
Reduced operations costs
by 30%
Hospitality
Reduced defect resolution
time by up to 300 %
Transportation
Went from 0 to implementing
a mobile app from a database
on premises in 15 days
Healthcare
Increased time to market
delivery by 35%
Technology
Reduced deployment of new
customers from 2 days to 30
seconds
Finance
Cut development time from
6 weeks to 2 weeks
Companies use the Bluemix Platform today to build and deploy mobile and
web apps
They can realize value in days, not months

16. © 2015 IBM Corporation15
IBM Cloud: Think it. Build it. Tap into it.
Cognitive Cloud – the
future of ADI
Multi-structured
data across
Public, Private,
Social and Device
Sources
Pre-integrated
with Watson’s
deep Q&A
service to
surround
dialoging with
Cognitive
Insights
IBM
Watson
DATA FABRIC
ANALYTICS FABRIC
APPLICATIONS FABRIC
PRIVATE
CLOUD
Cognitive
Client
Cloud
Public, e.g.
SAP
Community,
Private, e.g.
Knowledgebase,
FAQ’s, Tickets,
Social, e.g. Super
Users, User
Forums, Blogs
Concierge
Assisted Performa
nce
“Watson for Employees”
Application

17. © 2015 IBM Corporation16
IBM Cloud: Think it. Build it. Tap into it.
Enabling clients to procure and consume personalized solutions
‘as a service’ through Cloud Business Solutions
Consulting Services / Implementation
Industry Accelerators / Assets / Frameworks
Software Products
Business Process Services
Security, Monitoring, Managed Support
Cloud Infrastructure
IntegratedContractandPricing
Devices
CLOUDBUSINESSSOLUTIONS

18. © 2015 IBM Corporation17
IBM Cloud: Think it. Build it. Tap into it.
• Customer Intelligence
• Customer Data
• Digital Commerce
• Mobile Industry
Accelerators
• Social Analytics
• Omni-Channel
Marketing
• Digital Experience
Operations
• Predictive Asset
Optimization
• Smarter Buildings
• Smarter Asset
Management
• Care Coordination
• Emergency
Management Center
• Telematics Analytics
• Source to Pay
• Counter Fraud
• Order to Cash
• Mortgage
Analytics
• Risk and
Performance
Mngt.
Sampling of clients; shared under NDA
Marketing IT
• Personalized
Learning
• Recruitment
• Human
Resources
Sampling of clients; shared under NDA
Finance
More than 20 Cloud Business Solutions available on IBM Cloud
Marketplace
HR
• Your Application
Managed on Cloud
(YAMoC)

19. © 2015 IBM Corporation18
IBM Cloud: Think it. Build it. Tap into it.
Vertically Integrated
Service
Remove IT from
the edge
Move from CapEx
to OpEx
Control pace &
scale of growth
Long tail of
applications
First steps
into cloud
Secure managed hosting & support
with dedicated options app-by-app
Your application
migrated to the cloud
Integrated application
& infrastructure support
output-based
consumption charging
What’s
different
Combined application &
infrastructure support
Simple pricing based on readily
available information
Your Application Managed on
Cloud

20. © 2015 IBM Corporation19
IBM Cloud: Think it. Build it. Tap into it.
New partnerships create a cloud ecosystem at Enterprise-scale

21. © 2015 IBM Corporation20
IBM Cloud: Think it. Build it. Tap into it.
EVERYTHING AS A SERVICE: We’re in a new phase in the
evolution of how business value delivered and consumed
AT THE SPEED OF BUSINESS: As agility and speed are
paramount, DevOps becomes a business requirement
THROUGH THE ECOSYSTEM FOR THE ENTERPRISE: We’re
building the best ecosystem of partners for the enterprise
IBM is leading a fundamental shift in the consulting market

22. © 2015 IBM Corporation21
IBM Cloud: Think it. Build it. Tap into it.