Walter Muntzenberger Vice President SAP talks about the strategic partnership between IBM and SAP. SAP HANA and IBM x6 Technology collaboration will provide customers with fast, agile and resilient platform across multi-platform hardware, software, implementation, consulting, transformation services and cloud services. For more information on System x, visit http://ibm.co/Q7m3iQ. http://www.scribd.com/doc/210718332/Reinventing-Business-Through-Innovation

1. Reinventing Businesses through Innovation,
Value & Simplicity with SAP HANA
Walter Muntzenberger, Vice President, SAP

2. The future holds many transformational opportunities
Capitalize on the new technology frontier
Retail: From transactions to
1:1 engaging relationships
© 2013 SAP AG. All rights reserved.
Manufacturing: From mass
production to
custom 3-D printing
Healthcare: From generic
treatments to personalized
medicine
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3. Re-think Data Management with in-memory computing
Need to eliminate redundant data copies, materialization and models
A Common Database Approach for OLTP and
OLAP Using an In-Memory Columnar
Database
Hasso Plattner
Separated Transactions + Analysis +
Acceleration processes
One in-memory atomic copy of data for
Transactions + Analysis
SAP HANA
ETL
Transact
ETL
Analyze
Cache
VS
(DRAM)
Accelerate
3 copies of data in different data models
Eliminate unnecessary complexity and latency
Inherent data latency
Less hardware to manage
Poor innovation leading to wastage
Accelerate through innovation and simplification
© 2013 SAP AG. All rights reserved.
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4. Renovate existing systems while enabling future
breakthroughs
SAP
BusinessSuite
SAP
BusinessOne
StartUps
&
ISV Apps
40+ HANA Apps,
Accelerators
& RDS
REAL-TIME APPLICATIONS
Consumer
Engagement
Sense &
Respond
Planning &
Optimization
Operational
Datamarts
Enterprise Data
Warehouse &
BW on HANA
REAL-TIME ANALYTICS
Operational
Analytics
Big Data
Warehousing
Predictive, Spatial &
Text Analytics
SAP HANA
© 2013 SAP AG. All rights reserved.
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5. Uncover value.
Create breakthroughs.
Experience simplicity.
INNOVATIONS
PREVIOUSLY UNFEASIBLE
•Real-time genome analysis
•Instantaneous fraud detection
•Predictive maintenance
•Optimize procurement, manufacturing, transportation
•Real-time MRP with instant re-planning
VALUES
PREVIOUSLY UNATTAINABLE
•Iterative period end closing
SAP HANA
In-Memory
•Cash forecasts/management
•In-moment sales forecast
•Interactive POS data analysis
© 2013 SAP AG. All rights reserved.
PREVIOUSLY UNACHIEVABLE
•Transactions and analysis in one
system
•Efficiently analyze structured and
unstructured data
•Real-time offer calculation
•Self-service apps with instantaneous
response
SIMPLICITY
Transaction & Analysis
directly In-Memory
•Fewer systems needed
•Hardware cost savings
•Less DBA involvement needed
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6. Unprecedented Customer Adoption
HANA
1,500+ customers
Coca Cola's performance improvement with
SAP BPC powered by SAP HANA
Colgate runs better with SAP BPC powered by
SAP HANA
http://www.saphana.com/
community/learn/
customer-stories

7. SAP & IBM Strategic Partnership
Multi-faceted partnership across multi-platform
hardware, software, implementation/ consulting/
transformation services and cloud services
Global Technology
Partnership
Global Services
Partnership
2100 HANA systems
shipped
20,000+ SAP-focused
resources in 160+
countries
100 TB system
Strong technology
collaboration, coinvestment
Dedicated SAP HANA
Practice
IBM SmartCloud for
SAP HANA
SAP HANA & IBM x6
Technology collaboration to provide customers
with FAST, AGILE and RESILIENT platform
© 2013 SAP AG. All rights reserved.
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8. Thank You
Walter Muntzenberger, Vice President, SAP
Walter.muntzenberger@sap.com