IBM Cloudburst: Integrated hardware, software and services for simplified cloud deployment. Peter Hedges

1. Introducing CloudBurst
Peter Hedges
Business Development Exec
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2. 2
Agenda
IT Infrastructure Today
The Opportunity
Introducing IBM CloudBurst
Features & Benefits
Architecture
A hit t
Roadmap
Next Steps
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3. 3
IT infrastructure is reaching a breaking point
85% idle 1.5x 70¢ per $1
In distributed Explosion of
p 70% on average is spent
g p
computing information driving on maintaining current
environments, up to 54% growth in IT infrastructures
85% of computing storage shipments versus adding new
capacity sits idle
idle. every year
year. capabilities.
capabilities
40 billion 33%
Consumer product and 33% of consumers
retail industries lose about notified of a security
$40 billion annually, or 3.5 breach will terminate
percent of their sales, due their relationship with the
to supply chain company they perceive
inefficiencies. as responsible.
p
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4. 4
It s
It’s time to start thinking differently
about infrastructure.
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5. Operations have industrialized to become 5
s a te
smarter.
Telcos automate traffic
through switches to assure
service and lower cost.
Manufacturers use robotics
to improve q
p quality and
y
lower cost.
Banks use automated teller
machines to improve service
and lower cost.
… breakthroughs like these are enabled by
service management systems.
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6. 6
What if you could industrialize your data center?
Reduce the headaches of integrating and
maintaining servers, storage & software
Active Energy Manager
With a service management system that
provides:
id :
Dramatic improvement in time to market
Clients with what they need when they
need it
• Self-service
• Service in one day, not six weeks
The lowest per-unit cost
• Hands-free operation
• Elimination of mundane tasks from skilled personnel
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7. Introducing IBM CloudBurst 7
Designed from client implementations
es g ed o c e t p e e tat o s
For IT executives seeking a
breakthrough in:
• delivery of service
• reduction in cost
• transformation of the data center into a
Dynamic Infrastructure
A product that integrates service
p g
management software with
servers, storage, and Quickstart
services to enable a private cloud
“Fit for purpose” based on
architectures required by specific
workloads
Available with several attractive
financing options
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8. We are talking about a way to significantly lower 8
cost
cost…
Traditional Infrastructure Internal Private Cloud
• x86 servers – one application per server versus • x86 servers – full virtualization
• 5% hardware utilization • Embedded service management system
• Manual operations & maintenance •A t
Automated self service
t d lf i
Internal Private Cloud drives cost savings
Can reduce IT labor cost by 50% in Unit
configuration, operations, management cost
and monitoring
d i i
Traditional
Can improve capital utilization by 75%, Infrastructure
significantly reducing license costs
Reduce provisioning cycle ti
R d i i i l times f
from Service
Provider Internal
weeks to minutes Cloud Cloud
(cost)
Scale
Can reduce end user IT support costs
Large enterprises can significantly reduce costs for some
by up to 40% workloads compared with traditional IT
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While significantly improving service…
Before After
Manual processes slow down New user experience with easy-
access for developers to use self service
to-use self-service portals
Test environments take weeks Test environments provisioned in
to set up minutes
Inconsistent configurations Software configurations
impact software quality consistently deployed every time
“Our business strategy means we must differentiate
Our
ourselves on client service. At the same time we need to
reduce costs and make sure that we have a lot of
efficiency and productivity in the system.”
- Large banking customer
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10. 10
And making heroes of IT Operations
Before After
Large backlog, frustrated Self service and fast service
customers satisfies customers
Automated tasks, happier more
Skilled resources tied up on productive staff
mundane tasks
Automated provisioning lowers
Tedious and error prone costs and improves service
process
“With Cloud computing, users can have the
resources on demand IT can deliver service to
demand…
the business at the right moment, at the right
place.”
- Utility-based service provider
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11. 11
IBM CloudBurst delivers from the factory…
Features Benefits
Self-service
Self service
Portal
Improve service
Service Catalog
Automation Software
Pre-packed Automation
p
Templates Reduce cost
Built-in Virtualization
Single Delivery,
Installation & Price
Implementation
Services Easy
Single Support
…Each of these IBM CloudBurst features and benefits are detailed on the following pages
Each
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12. 12
Self-Service Portal
Users can request the
services they need, when
they need them, for the time
y
they need them
Eliminates manual processes
for requesting resources
…Improves customer satisfaction by accelerating service delivery
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Service Catalog
Single repository for all cloud
services
Allows end users to use IT services
without being an expert in IT
Supports faster delivery of
business services
…Improves consistency of services
Improves
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14. 14
Automation Software
Resources can be provisioned in
minutes versus weeks
Resources are provisioned
consistently every time
Resources are quickly returned
to pool when no longer needed
instead of sitting idle
Easily customizable by role
…Speeds delivery of services via easy-to-use provisioning
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15. 15
Pre-packed Automation Templates
Library of scenarios available for
common provisioning tasks
Plus Web replay to record
provisioning tasks once, then
share with less-skilled
administrators
d i i
…Saves time and reduces skill level required for provisioning
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16. 16
Built-in Virtualization
Understand virtual and physical
resource usage
Dynamically manage virtual workloads
to optimize resource usage
Automatically migrate virtual machines
across systems to maintain service
levels
…Increases utilization for lower capital expense
Increases
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17. IBM CloudBurst eases the headaches of 17
t ad t o a
traditional infrastructure…
ast uctu e
Single delivery
Single installation
– Quickstart services
Single price
Single
Si l support
t
– Single phone number to call
for all support issues
…Financing options to help conserve cash and accelerate pay back
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18. 18
Initial implementation services included
Installation & Configuration
Integrate IBM CloudBurst in data center
and network
Configure local storage
Set up users and security profiles
Configure virtualization resources and
self-serve portal
Hands on
Hands-on Training
Covers broad range of management
considerations
Addresses administrator and user l
Add d i i t t d levels
l
…Private Cloud platform is up and running in days, supported by
knowledge transfer
k l d t f
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IBM Smart Business Test Cloud Services
Features:
Strategy, planning
Strategy planning, design and implementation services Benefits:
Assessment of current test environment to project savings Reduce IT labor cost by 50%+:
and ROI reduce labor for configuration,
operations, management and
Set-up catalog for standardized configurations
p g g
monitoring of the test en ironment
environment
Implement automated provisioning via a self-service portal
75%+ capital utilization
Integrate solution into overall management environment improvement: significant license
Provide elastic scaling with advanced virtualization – cost reduction
leverages existing assets Reduce test provisioning cycle
Support for IBM CloudBurst for rapid set up of cloud times from weeks to minutes
platform p
Reduce risk and improve
Private Test C
Cloud quality: eliminate 30%+ of all
defects that come from faulty
IBM Smart Business Test Cloud : configurations
customization and integration for a
comprehensive, on-premise test environment
IBM CloudBurst:
hardware, software and services for base
cloud platform
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Two Payment Options
You can choose… OR Monthly payments of $5,750*
Upfront: $207, 387 * Access capital (credit-qualified clients)
Conserve cash f other i
C h for th investments
t t
– Single one time payment
Better manage cash flow with
predictable payments
Lower TCO through a technology
lifecycle management approach
Expand your purchasing power to obtain
more within budget
Obtain what you need vs. what you can
afford
ff d
…Conserve cash and accelerate ROI
* Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease.
Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply.
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21. 21
Integrated Service Delivery Platform
Integrated, Flexible, Provisioned by Request, “Fit for Purpose” IBM Platform
Pre-integrated (but
configurable) server, storage, Integrated IBM
network Datacenter Fabric Service
• Deep STG/SWG Management
integration
Integrated switch Integrated switch Integrated switch
Optimized for efficiency of Visibility, Control and
Automation to transform
specific workloads Compute Node Compute Node SVC the assets of a Data
Center into information
• “Fit for Purpose” multi- Compute Node Compute Node Storage that enables efficient
process and compliance
operating system Storage services to the business
Compute Node Compute Node
environment
Compute Node Compute Node Storage
g
Fully integrated virtualization Solution Properties
and system management - Common User Interface
- Common Reporting
capability Virtual I/O Server - Security
(VIOS)
Shared I/O - Manages Single systems
Business value: flexibility
flexibility, - Scale to complex solutions
- Resilience and
platform efficiency, workload Automation
optimization Hypervisor - Virtual Image mgmt
Hardware System
Assimilates other platforms
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IBM CloudBurst Roadmap
Key Enhancements
Expand HW Platform to
IBM Cloudburst Power Systems,
Future iDataplex, and System Z
Cloud Analytics and
Optimized for Dashboard capabilities
Production Cloud capacity Planning
Workloads Enhanced security &
resiliency options
Compliance reporting
options
Key Enhancements Integration with public
I t ti ith bli
Request, Deploy and Manage cloud offerings
VMWare, KVM or Xen virtual
Optimized for environments
IBM Cloudburst Energy metrics integrated with
Development & Planned IT service management tools
Test Workloads Hi h A il bilit
High Availability
Enhanced security options
Metering and Accounting
Integration with developer
design tools from Rational
Capabilities Sample images from
IBM Cloudburst 1.1
System
S stem X BladeCenter HW HW; Information Management
scalable and modular Integration with WebSphere
GTS CloudBurst Quickstart Cloudburst
Services
Request, Deploy and Manage
VMWare virtual environments
IBM WebSphere Energy Utilization metrics
CloudBurst Appliance Backup and Recovery
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Let’s Get Started
Next Steps:
1. Meet with IBM Dynamic Infrastructure sales
specialist for deeper discussion on IBM
CloudBurst
2. Participate in workshop with IBM Technical
Services to review implementation plans &
considerations
3. Receive Proposal
Visit http://ibm.com/cloud/cloudburst
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