Get a technical look at implementing a BI Dashboard for Social Media Monitoring results, complete with code examples for incorporating Watson Vision APIs and Twitter. View the on-demand version of the webinar and register for other Building with Watson Webinars: https://www.ibm.com/smarterplanet/us/en/ibmwatson/building-with-watson-webinar.html

1. Social Media Monitoring– Episode 3:
Enhancing the Results of Your BI Dashboard

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Housekeeping Items
• Webinar slides, live recording and Q&A will be
emailed
• Ask questions at any time during the presentation
- Use chat window on the webinar panel
- We're on Twitter: @IBMWatson #BuildingWithWatson
© 2015 International Business Machines Corporation

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Our Experts:
© 2015 International Business Machines Corporation
Zach Walchuk
Developer Evangelist,
WDC
Alyssa Simpson
Offering Manager,
Watson Vision

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Our Goals
• We want to give you all the tools
you need to build a social media
monitoring app – a tool for
understanding the conversation
around your brand
• Today, we'll show you how to
integrate Twitter and Visual
Recognition into the BI
Dashboard
© 2015 International Business Machines Corporation

5. Visual Recognition
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Image Tagging
Text from images
Visual Learning
Facial Detection
Link extraction
Use Case: “Tell me If there is a person is in this
picture so that I can identify them”
Use case: “Get the most relevant image off of this
website URL”
Use Case: “Give me natural language which describes
this image ”
BETA: Use Case: “Transcribe any text or natural
language contained in this image”
Use Case: “Learn about my custom content in this
image as a unique classifier”

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5 Things To Know About This Change
1. The results for classifying have better ACCURACY
2. The results for classifying are FASTER
3. Pricing has changed. Classifying is CHEAPER
4. You need new API credentials (see docs)
5. There are new calls (see docs)
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Expanding our BI Dashboard
• Send company name to Twitter Search
API, filtering results to return only those
with images
• Send all images through the Image
Tagging API of the Visual Recognition
service
• Aggregate image keywords and display
the most frequently used
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Are you ready to get started?
• Twitter:
- Search API, Auth, Node.js Library
• Visual Recognition:
- Docs, Demo
• BI Dashboard:
- Original, Modified
• Join our Slack channel for more
discussion following the webinar
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9. #BuildingWithWatson© 2015 International Business Machines Corporation
Demo: Are your key influencers old enough to drink?
Posting selfies with booze is a popular social media meme. But how can marketers
filter out underage people who participate in this activity from any targeted marketing
campaigns? Computer vision can help!
Please join Ditto Labs executives for a demo illustrating how
the Ditto SocialStream API and IBM classifiers can be quickly
combined to answer the question are your key influencers old
enough to drink?
VP Engineering, Tacita Morway, CTO, Neil Mayle and
President, Josh Wachman will participate in the webinar and
guide you through a code-sample you can try yourself. Rest
assured we are all old enough to drink (and code)!
Please visit us at ditto.us.com and consider developing your
own app by visiting dev.startditto.com.

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Q&A

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What’s next?
• Look out for a follow up email with a copy of these slides, a recording of
the webinar, Q&A recap, and additional resources
• The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT
•Watson App Developer Certification - Wednesday, June 1
•Social Media Monitoring in Practice - Wednesday, June 15

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© 2015 International Business Machines Corporation
Thank you for attending!
Contact us
Phone: 1-877-253-0308
Email: wdc-dev@bg.vnet.ibm.com
Online: Watson Developer Cloud