Building with Watson - Enhancing the Results of Your BI Dashboard

1. Social Media Monitoring– Episode 3: Enhancing the Results of Your BI Dashboard

2. #BuildingWithWatson Housekeeping Items • Webinar slides, live recording and Q&A will be emailed • Ask questions at any time during the presentation - Use chat window on the webinar panel - We're on Twitter: @IBMWatson #BuildingWithWatson © 2015 International Business Machines Corporation

4. #BuildingWithWatson Our Goals • We want to give you all the tools you need to build a social media monitoring app – a tool for understanding the conversation around your brand • Today, we'll show you how to integrate Twitter and Visual Recognition into the BI Dashboard © 2015 International Business Machines Corporation

5. Visual Recognition © 2015 International Business Machines Corporation Image Tagging Text from images Visual Learning Facial Detection Link extraction Use Case: “Tell me If there is a person is in this picture so that I can identify them” Use case: “Get the most relevant image off of this website URL” Use Case: “Give me natural language which describes this image ” BETA: Use Case: “Transcribe any text or natural language contained in this image” Use Case: “Learn about my custom content in this image as a unique classifier”

6. #BuildingWithWatson 5 Things To Know About This Change 1. The results for classifying have better ACCURACY 2. The results for classifying are FASTER 3. Pricing has changed. Classifying is CHEAPER 4. You need new API credentials (see docs) 5. There are new calls (see docs) © 2015 International Business Machines Corporation

7. #BuildingWithWatson Expanding our BI Dashboard • Send company name to Twitter Search API, filtering results to return only those with images • Send all images through the Image Tagging API of the Visual Recognition service • Aggregate image keywords and display the most frequently used © 2015 International Business Machines Corporation

8. #BuildingWithWatson Are you ready to get started? • Twitter: - Search API, Auth, Node.js Library • Visual Recognition: - Docs, Demo • BI Dashboard: - Original, Modified • Join our Slack channel for more discussion following the webinar © 2015 International Business Machines Corporation

9. #BuildingWithWatson© 2015 International Business Machines Corporation Demo: Are your key influencers old enough to drink? Posting selfies with booze is a popular social media meme. But how can marketers filter out underage people who participate in this activity from any targeted marketing campaigns? Computer vision can help! Please join Ditto Labs executives for a demo illustrating how the Ditto SocialStream API and IBM classifiers can be quickly combined to answer the question are your key influencers old enough to drink? VP Engineering, Tacita Morway, CTO, Neil Mayle and President, Josh Wachman will participate in the webinar and guide you through a code-sample you can try yourself. Rest assured we are all old enough to drink (and code)! Please visit us at ditto.us.com and consider developing your own app by visiting dev.startditto.com.

11. #BuildingWithWatson © 2015 International Business Machines Corporation What’s next? • Look out for a follow up email with a copy of these slides, a recording of the webinar, Q&A recap, and additional resources • The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT •Watson App Developer Certification - Wednesday, June 1 •Social Media Monitoring in Practice - Wednesday, June 15