A brief overview of Watson Cognitive solutions and an introduction into how they can be incorporated into the oil & gas arena. Dave Haake, Global C&P Solutions Executive, IBM Watson

1. Wake up with Watson
Cognitive Overview
Dave Haake, Global C&P Solutions Executive, IBM Watson
November 15, 2016

2. © 2016 IBM Corporation
Traditional Analytics and Cognitive are complementary across the O&G Value Chain
Exploration &
Appraisal
Well
Delivery
Facility
Development
Production &
Operations
Asset
Optimization
HSEQ
Stake-
holders
Exploration Manager
Explorationists
Drilling Manager
Well Delivery Team
Operators and EPC Managers
& Project Team
Operations Manager. Cross
functional operations Team
Field Dev. Mgr. / Subsurface
and Asset Teams
Operational and Corporate
HSEQ Managers & Teams
Cognitive Assess regions, basins
and fields potential. Use
internal as well as
external information
sources to find most
relevant analogues 
Unbiased appraisal.
Leverage lessons
learned in Well Delivery
planning. Advise “next
best action” when facing
challenges during drilling
operations.
Understand projects status
and projections, utilizing
“augmenting unstructured
information”.
Text and sentiment
analysis.
Explore causes of
production shortfalls - to
improve Production
Efficiency. Understand
equipment reliability – and
influence new field designs.
Improve understanding of
reservoirs from identified
analogue fields. Advise
best IOR/EOR technology
and approach from
internal and external
lessons learned.
Explore new relationships to
find HSE root causes.
The HSE “Investigator” –
spanning multiple disciplines
and data sources.
(Internal and External)
Traditional
Analytics
Interpretation, Modelling,
Simulate / Optimize
portfolio
Analyze cost/efficiency.
Predictive Drilling.
Well “placement”
Project Reporting / Analytics
of Time, Cost, Quality, HSE.
Prediction based on history
Facility Optimization.
Predict equipment failures.
Analyze Lifting Cost
Life of Field analysis.
Reservoir simulation
Well Productivity
Compliance & Reporting.
Environmental Monitoring to
detect issues / initiate
actions.
E&P Value Chain / Core Functional Domains

3. Today’s industry leaders recognize the gap
in their digital capabilities
Developing
new
technological
solutions in
extraction
activities
Finding more
innovative
ways to cut
costs and
increase
revenues
Creating
more
innovative
solutions in
exploration
and
development
Making better
decisions on
operational
risks

4. Three capabilities differentiate cognitive systems from traditional programmed
computing systems…
Reasoning
They reason. They understand
underlying ideas and concepts.
They form hypothesis. They infer
and extract concepts.
Learning
They never stop learning getting
more valuable with time.
Advancing with each new piece
of information, interaction, and
outcome. They develop
“expertise”.
Understanding
Cognitive systems
understand like humans do.
…. allowing them to interact with humans
and enhance human performance.

5. 5
OTHER
SOURCES
 Weather
 Social
 Web
 Patent
 Wikipedia
INTERNAL
SOURCES
 Internal processing
experience and crude run
history
 Emails and Personal Hard
 Incident related knowledge
 Inspection Management
system
 Internal Forums and
Discussion Boards
IBM Cognitive Solutions can ingest and curate
several types of data from various sources
INDUSTRY
SOURCES
 IHS
 SPE
 Oil & Gas Journal
 Industry White
Papers
 Industry Journals

6. 8 to 12 weeks
Use Case /
Experiment
Fine Tune - PoV Pilot / Production Starburst
Design Thinking Workshop
Engage Users Early
Build / Measure / Learn
Assess and Re-Loop
Core Cognitive Pilot
 Establish Success Metrics
 Content / Train / Test
 Integrate
 Release in Small Batch Sizes
 Measure and Re-loop
Business Domains
 Product Lines
 Solutions
 Market Segments
Business Functions
 Pre-Sales
 Product / Solution Analysis
 Configuration
 Troubleshooting
 Support Discovery
Users
 CSEs
 Customers
 Partners
Quick Hit / Validate (1day-2wks) 12 to 26 weeks
Experiment & Validate
Business Use Cases
The Road to a Cognitive Enterprise

7. 7
Thank you.

8. 8
© IBM Corporation 2016
IBM, the IBM logo, ibm.com, and Watson are trademarks or registered trademarks of International Business
Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are
marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate
U.S. registered or common law trademarks owned by IBM at the time this information was published. Such
trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks
is available on the Web at “Copyright and trademark information.”
• SoftLayer is a trademark or registered trademark of SoftLayer, Inc., an IBM Company.
• Other company, product, and service names may be trademarks or service marks of others.
• References in this publication to IBM products or services do not imply that IBM intends to make them available in
all countries in which IBM operates.
Trademarks and notes