Title: Online Marketing & Trends - A brief overview Speaker: Sorabh Jerath, AVP, LimeExchange.com Event: IBNMS Blogging & New Media Workshop Date: 29 June 2008

1. Outsource Collaborate Connect
www.limeexchange.com

2. Marketing
Marketing is an ongoing process of planning
and executing the marketing mix (Product,
Price, Place, Promotion) for products,
services or ideas to create exchange between
individuals and organizations.
Marketing tends to be seen as a creative
industry, which includes advertising,
distribution and selling.
It is also concerned with anticipating the
customers' future needs and wants, which
are often discovered through market
research.
Essentially, marketing is a process of creating
or directing an organization to be successful
in selling a product or service that people not
only desire, but are also willing to buy.
LimeExchange / 2 Global Talent on Demand