Freemium pricing involves allowing consumers access to a product for free but getting consumers to pay only when they wish to use features that are marked as premium. Hence the name freemium - which is a combination of the two words 'free' and 'premium'. Freemium pricing is prevalent across social media platforms, entertainment, music and other product categories. It is hugely popular in mobile app stores and is used extensively by mobile application developers as a steady source of revenue. Learn more in this presentation.

1. Is Freemium Pricing the New
Currency in Commerce?

2. Products and services are priced competitively in
order to gain and retain market-share..

3. There are different pricing strategies adopted by market
players. These include free, paid, EMI-based, etc.

4. Free Premium+ Freemium=
Freemium is a portmanteau that combines the words
Free and Premium. Freemium is a pricing model that
lets users utilize a service without paying for it.
However, in order to access premium features, the
provider charges a fee.
Also, market players are using what is labelled as
“Freemium” pricing.

5. The popular IP telephony service, Skype, uses
this model. So do others such as Pandora, etc.

6. With increasing competition, innovative pricing
mechanisms help drive higher sales and
revenue..

7. Freemium pricing is increasingly being leveraged
in the mobile apps market.
App developers have found immense success by leveraging this model.
Games such as Farmville, Angry Birds, etc. use this pricing mechanism.

8. Reasons why users would be willing to opt for
paid versions or feature additions include:
A. Access to Premium Features

9. B. Immediate Tech Support

10. C. Feature Additions

11. D.
Increased Security &
Protection

12. E. Access to Customer Support

13. F. Data storage on the cloud

14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
 Convenient and Flexible Mode of Learning
 Innovative learning methodology backed by Contemporary Curriculum
 Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
 Online Counseling Classes
 Web support for the students
 Easy fee payment patterns including EMIs
 Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in