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Enhancing interconnectivity of short and long
distance transport networks through passenger
focused interlinked information-connectivity
Project 266250.
Coordinator: Star Engineering GmbH
Uniqueness of the
InfoConnectivity System (ICS)

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Current situation
Investment in the InfoConnectivity System (ICS) should pay off in:
• raising flight destination rating
• improved rating of transport modes
• optimised passenger flow
• new revenue possibilities
Due to global competition of flight destinations, new systems to
improve passenger focused travel information should be used
to strengthen European airport regions.

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Current situation:
Shortfalls in travel information provision
• inconsistency of information through incompatible systems
• expected but unavailable information
This causes problems for travellers,
adding up with the following:
1) Separated management of information by "owners” lead to

4. May 2014 4Uniqueness of the ICSIIID
• are not perceived or are ignored
(not in time or place to foresee or counter a problem, bad
hearing/seeing/mobility, stress and high mental workload)
• are not understood
(cognitive ability and language problems)
Current situation:
Shortfalls in travel information provision
2) Information that don’t
address traveller’s requirements
Stress

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Stressed travellers can’t take up information, get resistant to
information provided via infrastructure, only relying on bystanders
or staff.
Shortfalls lead to a heightened
stress level, uncertainty and
unpredictability.
Stress negatively effects passenger flow
Current situation:
Shortfalls in travel information provision
Stress

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Uncertainty makes travellers see a transport option as being
more "straining" than it really is. Through this, e.g. public
transport might not be used, or even a flight destination (airport
region) avoided.
Uncertainty downgrades
transport mode’s and destination’s rating
Shortfalls lead to a heightened
stress level, uncertainty and
unpredictability.
Current situation:
Shortfalls in travel information provision

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Established needs of travellers are fulfilled by making
situation related information available,
considering language, impairments and cognitive ability.
The ICS is a travel companion, pursuing a seamless travel
information ecosystem to empower travellers, and make
them feel safe, welcome and in control.
The ICS is geared to reduce stress and uncertainty,
using information,
tailored for and provided in situated context.
Improving the situation

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The ICS’s situated (situation related) content provides insight and
foresight on events/problems and facilities en-route.
Stress and uncertainty is reduced, contributing to passenger flow, and
free time is gained, making travellers to revisit the destination.
The ICS empowers travellers,
improves flow and ratings
Improving the situation

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Being at ease and in control, additional possibilities for revenues
are imminent, as free time is gained to be spent for leisure or
shopping.
The ICS creates additional revenue
Improving the situation

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Uniqueness the InfoConnectivity System (ICS)
• Specific information suited to traveller needs
• Situation based information provision
• Sustainable information quality improvement

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Traveller
needs
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Questions solved
AT THE AIRPORT
•!Where is the station located ?
•!When do the modes leave
Appropriate questions from our diary study:
•!Where is the right baggage conveyor belt?
•!What shoud I do if my baggage is lost?
IN THE PUBLIC TRANSPORTS
•!which station to get off to take me closest to!
•!what is the chosen connecting public transport´s
line direction/station name?
•!which station to get off!
•!How much is the fare?
•!When do the modes leave? (Real Time)
Appropriate questions from our diary study:
•!Where can I find a tourist information?
•!Where can I change money?
•!Where can I find public transport (e.g. at night)?
•!How much does it cost?
•!At which time does the next connection leave?
Helpful Persona descriptions:
•!Interested in consumer electronics
•!Owns a tablet computer although some problems using it.
•!Tends to forget things from time to time.
•!Can dispense the glasses, if the display is big enough
•!To enjoy life and have a good time
•!Kumiko:
is handicapped by her weak eyesight and low mobility
(needs clear direction hints)
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Personas
Specific information suiting traveller needs
Feature: information traveller's actually need,
not available with other systems, e.g. apps.
These were established
via surveys (4541
persons) in Poland,
Russia, Spain. Additional
needs found through
use of hypothetical
travellers (personas).
ES
PL
RU
Uniqueness the ICS

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Complexity of the travelling task and accompanying
high mental workload and stress requires that:
Information must relate to the currently
experienced situation to make sense and allow for
uptake, understanding, decision and action. This
way, even sudden problems/needs can be handled
by a traveller.
Situation based information provision (1) - Emergency
Uniqueness the ICS

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Complexity of the travelling task and accompanying
high mental workload and stress requires that:
The ICS facilitates foresight by giving information on the
upcoming situation to prepare to evade problems, carry
out mandatory processes quickly & with ease.
Information on situations further ahead can be accessed
in (waiting) situations, where mental workload is low.
Situation based information provision (2) - Preparation
Uniqueness the ICS

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Information is in a constant state of flux.
Therefore, measures have to be taken to:
• keep information up to date
• assure high quality and relevance
• reach consistency in information presentation
• adapt to changing traveller groups & traveller needs
• adapt to evolving technology
• extend/amend the required reach of the ICS
The ICS turns the traveller’s environment in a constantly
improving and seamless information ecosystem over
time.
Sustainable information quality improvement (1)
Uniqueness the ICS

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The best way to facilitate sustainable
information quality improvement would be
formation of an ICS Consortium of Stakeholders
from the airport region: airlines, airport, public
transport, policy makers, tourism, etc.
Sustainable information quality improvement (2)
Uniqueness the ICS

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The ICS is a travel companion, forming a seamless travel
information ecosystem to empower travellers, to feel
safe, welcome and in control, and gain free time.
The ICS reduces stress and uncertainty of travellers,
utilising the potential of information,
tailored and provided for situated context.
Implementation of the ICS in the airport region fosters:
• a raised rating of the flight destination and transport modes
• an optimised passenger flow
• additional revenue possibilities
Summary

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The research leading to these results has received
funding from the European Community's Seventh
Framework Programme (FP7/2007-2013) under grant
agreement n° 266250.
Thank you!