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KICKSTARTER FOR VIDEO GAMES
       September 2012 – data analysis




                                        Online Games Consulting & Services
METHODOLOGY


Data Analyzed :
                 Only video games projects (we excluded hardware like Ouya)
                 Only funded projects
                 Only projects that raised more than $10,000
                 Only projects funded before the 1st of September 2012
                 Limited by manual data collection method



You can find the raw data here:
https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M




                                                                            Online Games Consulting & Services
GENERAL DATA


Funded projects                       Total money
                  # of projects                         Total backers   Av. # of backers             Av. Pledge
     stats                               raised

 Over $250k            19             $ 16,301,994         359,548          18,924                    $ 45.34

$100k to $249k         10             $    1,633,219       47,968            4,797                    $ 34.05

 $50k to $99k          15             $     993,436        25,410            1,694                    $ 39.10

 $25k to $49k          30             $    1,063,335       32,424            1,081                    $ 32.79

 $10k to $24k          63             $     959,642        25,436             404                     $ 37.73

   TOTAL              137             $ 20,951,626         490,786           3,941                    $ 42.69

   MEDIAN                                 $ 28,739
                                                                                                  %tage reached
                  Average goal    Average raised        Average %tage    Goal median
                                                                                                     median
Funded projects   $ 70,147.63     $        152,931.58       218%         $ 16,000.00                    143%




                                                                                     Online Games Consulting & Services
GENERAL DATA - Visualization


    # of projects                         Total money raised


                                            $25k to $49k
            Over $250k                          5%
               14%                    $50k to $99k   $10k to $24k
                                          5%             4%
                        $100k to
                         $249k
                          7%           $100k to
  $10k to                               $249k
   $24k                                  8%
   46%                      $50k to
                             $99k
                             11%
                                                             Over $250k
                                                                78%
              $25k to
               $49k
               22%




                                                                    Online Games Consulting & Services
GENERAL DATA - Visualization


         Av. Pledge

$50.00

$45.00
                                                                                 Av. Pledge
$40.00

$35.00

$30.00

$25.00

$20.00

$15.00

$10.00

 $5.00

   $-
            Over $250k   $100k to $249k   $50k to $99k   $25k to $49k           $10k to $24k



                                                                        Online Games Consulting & Services
SINCE JUNE 2012




     Projects median went up from $19k to $28.7k
     The average amount raised went down from $165k to $153k
     Successful projects went from 87 to 137. 36% of the projects
     happened the last 3 months
     Projects raising more than $25k went from being 40% of all
     projects, to 54% of all projects

   * All signs platform gaining maturity.




                                                       Online Games Consulting & Services
DATA OVER TIME

        # successful projects

30


25


20


15


10


5


0
     2009   2010   Q12011 Q22011 Q32011 Q42011 January February March   April   May   June       July     August

                             * Note – the time scale is NOT linear in this graph!



                                                                                      Online Games Consulting & Services
DATA OVER TIME



$7,000,000.00          # projects                                                                                          30

                       Total raised that month
$6,000,000.00
                                                                                                                           25

$5,000,000.00
                                                                                                                           20

$4,000,000.00
                                                                                                                           15
$3,000,000.00

                                                                                                                           10
$2,000,000.00

                                                                                                                           5
$1,000,000.00


          $-                                                                                                               0
                Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12




                                                                                             Online Games Consulting & Services
DATA OVER TIME



$700,000.00             # projects                                                                                      30

                        Av. per project
$600,000.00
                                                                                                                        25

$500,000.00
                                                                                                                        20

$400,000.00
                                                                                                                        15
$300,000.00

                                                                                                                        10
$200,000.00

                                                                                                                        5
$100,000.00


        $-                                                                                                              0
              Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12




                                                                                            Online Games Consulting & Services
DATA OVER TIME


30
          $10k to $24k
          $25k to $49k

25        $50k to $99k
          $100k to $249k
          Over $250k
20



15



10



5



0
     Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12      Jul-12 Aug-12



                                                                                  Online Games Consulting & Services
SINCE JUNE 2012




   Signs of fatigue are showing. Stability point might be approaching.
   There is little room for projects of a certain size. You either raise
   more than $250k or you raise less than $100k.
   Summer might be responsible for the drop too. Timing is
   important there too?
   Still low volumes overall. Big projects will still have big impacts.




                                                          Online Games Consulting & Services
DATA PER CATEGORY


 Categories        Adventure              Puzzle           Action            RPG          Platform        Strategy           FPS         Simulation          Others

# of projects             21                11               14               34              15             17               7               9                48


 Total Raised     $ 6,264,648.00     $ 664,712.00      $ 2,816,620.00   $ 8,279,478.00   $ 347,592.00    $ 429,242.00    $ 645,336.00    $ 543,470.00    $5,262,748.00


Av. Per project       $ 298,316.57       $ 60,428.36   $ 201,187.14      $ 243,514.06    $ 23,172.80     $ 25,249.53     $ 92,190.86     $ 60,385.56     $ 109,640.58




                                                                                                                                          Browser
 Categories               PC               MAC              iOS             Android          Linux          PSN              XBLA                            Other
                                                                                                                                           Based

# of projects            101                55               52               31              20              8               12              14               10


 Total Raised     $ 19,900,670.00    $ 8,574,806.00    $ 3,120,457.00   $ 2,217,289.00   $ 2,353,620.00 $ 1,184,479.00   $1,461,806.00   $ 559,663.00    $ 1,492,688.00


Av. Per project   $     197,036.34   $ 155,905.56      $    60,008.79   $    71,525.45   $ 117,681.00    $ 148,059.88    $ 121,817.17     $ 39,975.93    $ 149,268.80


   Median         $      35,496.00   $     43,054.00   $    17,427.00   $    24,813.00   $   35,544.00   $ 65,311.00     $   18,092.00    $ 11,325.00    $    50,541.00




                                                                                                                                    Online Games Consulting & Services
DATA PER CATEGORY - Visualization

  Total Raised




                 21%         25%

         2%
                                          Adventure
        2%                                Puzzle
           2%                        3%   Action
        1%                                RPG
                                   11%    Platform
                                          Strategy
                                          FPS
                       33%
                                          Simulation
                                          Others




                                            Online Games Consulting & Services
DATA PER CATEGORY - Visualization



$9,000,000.00                                                                                                   60
                                                                                       Total Raised
$8,000,000.00                                                                          # of projects
                                                                                                                50
$7,000,000.00

$6,000,000.00                                                                                                   40

$5,000,000.00
                                                                                                                30
$4,000,000.00

$3,000,000.00                                                                                                   20

$2,000,000.00
                                                                                                                10
$1,000,000.00

          $-                                                                                                    0
                 Adventure   Puzzle   Action   RPG   Platform   Strategy   FPS   Simulation      Others



                                                                                   Online Games Consulting & Services
SINCE JUNE 2012




     The biggest change is the rise of the “Other” category. It does
     fit with Kickstarter’s profile as a test bed for new things.
     RPGs and Adventure games are still very much dominating.

   * I removed the platforms analysis as the methodology was
     annoying me in drawing proper conclusions on this.




                                                         Online Games Consulting & Services
CLOSING WORDS




    Kickstarter is still going very strong. The end of the summer
    has seen quite a few new high profile campaigns launched
    (Planet Annihilation; Broken Sword; Project: Eternity) that will
    likely make the numbers bounce back.
    Overall, it feels like the platform is on the path to maturity (for
    video games) and is getting there quite fast.




                                                           Online Games Consulting & Services
WWW.ICOPARTNERS.COM
                       OFFICE 6
               10 FLEET STREET
                       BN1 4ZE
                     BRIGHTON
               UNITED KINGDOM

CONTACT@ICOPARTNERS.COM
        +44 (0)20 8133 8806
              Online Games Consulting & Services

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Kickstarter and Games - September 2012

  • 1. KICKSTARTER FOR VIDEO GAMES September 2012 – data analysis Online Games Consulting & Services
  • 2. METHODOLOGY Data Analyzed : Only video games projects (we excluded hardware like Ouya) Only funded projects Only projects that raised more than $10,000 Only projects funded before the 1st of September 2012 Limited by manual data collection method You can find the raw data here: https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M Online Games Consulting & Services
  • 3. GENERAL DATA Funded projects Total money # of projects Total backers Av. # of backers Av. Pledge stats raised Over $250k 19 $ 16,301,994 359,548 18,924 $ 45.34 $100k to $249k 10 $ 1,633,219 47,968 4,797 $ 34.05 $50k to $99k 15 $ 993,436 25,410 1,694 $ 39.10 $25k to $49k 30 $ 1,063,335 32,424 1,081 $ 32.79 $10k to $24k 63 $ 959,642 25,436 404 $ 37.73 TOTAL 137 $ 20,951,626 490,786 3,941 $ 42.69 MEDIAN $ 28,739 %tage reached Average goal Average raised Average %tage Goal median median Funded projects $ 70,147.63 $ 152,931.58 218% $ 16,000.00 143% Online Games Consulting & Services
  • 4. GENERAL DATA - Visualization # of projects Total money raised $25k to $49k Over $250k 5% 14% $50k to $99k $10k to $24k 5% 4% $100k to $249k 7% $100k to $10k to $249k $24k 8% 46% $50k to $99k 11% Over $250k 78% $25k to $49k 22% Online Games Consulting & Services
  • 5. GENERAL DATA - Visualization Av. Pledge $50.00 $45.00 Av. Pledge $40.00 $35.00 $30.00 $25.00 $20.00 $15.00 $10.00 $5.00 $- Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Online Games Consulting & Services
  • 6. SINCE JUNE 2012 Projects median went up from $19k to $28.7k The average amount raised went down from $165k to $153k Successful projects went from 87 to 137. 36% of the projects happened the last 3 months Projects raising more than $25k went from being 40% of all projects, to 54% of all projects * All signs platform gaining maturity. Online Games Consulting & Services
  • 7. DATA OVER TIME # successful projects 30 25 20 15 10 5 0 2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May June July August * Note – the time scale is NOT linear in this graph! Online Games Consulting & Services
  • 8. DATA OVER TIME $7,000,000.00 # projects 30 Total raised that month $6,000,000.00 25 $5,000,000.00 20 $4,000,000.00 15 $3,000,000.00 10 $2,000,000.00 5 $1,000,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services
  • 9. DATA OVER TIME $700,000.00 # projects 30 Av. per project $600,000.00 25 $500,000.00 20 $400,000.00 15 $300,000.00 10 $200,000.00 5 $100,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services
  • 10. DATA OVER TIME 30 $10k to $24k $25k to $49k 25 $50k to $99k $100k to $249k Over $250k 20 15 10 5 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services
  • 11. SINCE JUNE 2012 Signs of fatigue are showing. Stability point might be approaching. There is little room for projects of a certain size. You either raise more than $250k or you raise less than $100k. Summer might be responsible for the drop too. Timing is important there too? Still low volumes overall. Big projects will still have big impacts. Online Games Consulting & Services
  • 12. DATA PER CATEGORY Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others # of projects 21 11 14 34 15 17 7 9 48 Total Raised $ 6,264,648.00 $ 664,712.00 $ 2,816,620.00 $ 8,279,478.00 $ 347,592.00 $ 429,242.00 $ 645,336.00 $ 543,470.00 $5,262,748.00 Av. Per project $ 298,316.57 $ 60,428.36 $ 201,187.14 $ 243,514.06 $ 23,172.80 $ 25,249.53 $ 92,190.86 $ 60,385.56 $ 109,640.58 Browser Categories PC MAC iOS Android Linux PSN XBLA Other Based # of projects 101 55 52 31 20 8 12 14 10 Total Raised $ 19,900,670.00 $ 8,574,806.00 $ 3,120,457.00 $ 2,217,289.00 $ 2,353,620.00 $ 1,184,479.00 $1,461,806.00 $ 559,663.00 $ 1,492,688.00 Av. Per project $ 197,036.34 $ 155,905.56 $ 60,008.79 $ 71,525.45 $ 117,681.00 $ 148,059.88 $ 121,817.17 $ 39,975.93 $ 149,268.80 Median $ 35,496.00 $ 43,054.00 $ 17,427.00 $ 24,813.00 $ 35,544.00 $ 65,311.00 $ 18,092.00 $ 11,325.00 $ 50,541.00 Online Games Consulting & Services
  • 13. DATA PER CATEGORY - Visualization Total Raised 21% 25% 2% Adventure 2% Puzzle 2% 3% Action 1% RPG 11% Platform Strategy FPS 33% Simulation Others Online Games Consulting & Services
  • 14. DATA PER CATEGORY - Visualization $9,000,000.00 60 Total Raised $8,000,000.00 # of projects 50 $7,000,000.00 $6,000,000.00 40 $5,000,000.00 30 $4,000,000.00 $3,000,000.00 20 $2,000,000.00 10 $1,000,000.00 $- 0 Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others Online Games Consulting & Services
  • 15. SINCE JUNE 2012 The biggest change is the rise of the “Other” category. It does fit with Kickstarter’s profile as a test bed for new things. RPGs and Adventure games are still very much dominating. * I removed the platforms analysis as the methodology was annoying me in drawing proper conclusions on this. Online Games Consulting & Services
  • 16. CLOSING WORDS Kickstarter is still going very strong. The end of the summer has seen quite a few new high profile campaigns launched (Planet Annihilation; Broken Sword; Project: Eternity) that will likely make the numbers bounce back. Overall, it feels like the platform is on the path to maturity (for video games) and is getting there quite fast. Online Games Consulting & Services
  • 17. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOM CONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services