IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams

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How can you make your organization more innovative, adaptive, and creatively competitive? Too many executives focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture—fostering teams that ask questions, experiment, refine, and collaborate. After studying 400+ companies, global design firm IDEO has identified six essential qualities to drive innovation. In this webinar, David Aycan, Managing Director - IDEO Products, shares insights from his research and explains how your team can drive change through creativity and innovation.

Business

SIX BEHAVIORS OF CREATIVE
& INNOVATIVE TEAMS
MURAL WEBINAR
HOSTED BY
DAVID AYCAN
MANAGING DIRECTOR
IDEO
@daycan
MARIANO SUAREZ-BATTAN
CEO/FOUNDER
MURAL
@batmelon
@mural @ideo_cd

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
2
There are six qualities that  
deﬁne an organization’s  
creative culture:

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
3
understand why you exist, 
beyond making money
PURPOSE

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
4
leaders that foster
strong purpose and
consistent intent
SUCCESS RATES
20%

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
5
be inspired by users
and trends
LOOKING OUT

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
6
SUCCESS RATES
24%
teams that 
frequently pulse 
their customers 
( > 1x / month )

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
7
test, learn, repeat
EXPERIMENTATION

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
8
businesses that
explore and iterate 5
or more solutions
SUCCESS RATES
50%

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
9
working together
COLLABORATION

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
10
teams work in 
parallel across  
functions, and work
together daily
SUCCESS RATES
38%

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
11
equip and trust people to
do the right thing
EMPOWERMENT

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
12
teams that
challenge status
quo, have autonomy
and clear processes
SUCCESS RATES
69%

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
13
move from good to great
REFINEMENT

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
14
teams who 
create space to 
problem solve during
implementation
SUCCESS RATES
25%

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
15
successfullaunches
building capabilities
3.4x
20%
24%
50%
38%
69%
25%
Teams work in 
parallel across  
functions, and work
together daily
Leaders who
foster clear
purpose and
consistent
intent
Teams that 
frequently pulse 
their customers
more than once a
month
Teams with 
decision-making  
authority and  
a clear way forward
Teams that
explore and
iterate 5 or more
solutions
Teams who 
create space to
problem solve during
implementation
SOURCE: CREATIVEDIFFERENCE.IDEO.COM
Six factors for tripling  
the eﬀectiveness of teams

IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
16
Thanks!
Questions?
daycan@ideo.com
ideo.to/creative

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IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams

1. SIX BEHAVIORS OF CREATIVE & INNOVATIVE TEAMS MURAL WEBINAR HOSTED BY DAVID AYCAN MANAGING DIRECTOR IDEO @daycan MARIANO SUAREZ-BATTAN CEO/FOUNDER MURAL @batmelon @mural @ideo_cd

2. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 2 There are six qualities that   deﬁne an organization’s   creative culture:

3. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 3 understand why you exist,  beyond making money PURPOSE

4. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 4 leaders that foster strong purpose and consistent intent SUCCESS RATES 20%

5. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 5 be inspired by users and trends LOOKING OUT

6. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 6 SUCCESS RATES 24% teams that  frequently pulse  their customers  ( > 1x / month )

7. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 7 test, learn, repeat EXPERIMENTATION

8. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 8 businesses that explore and iterate 5 or more solutions SUCCESS RATES 50%

9. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 9 working together COLLABORATION

10. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 10 teams work in  parallel across   functions, and work together daily SUCCESS RATES 38%

11. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 11 equip and trust people to do the right thing EMPOWERMENT

12. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 12 teams that challenge status quo, have autonomy and clear processes SUCCESS RATES 69%

13. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 13 move from good to great REFINEMENT

14. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 14 teams who  create space to  problem solve during implementation SUCCESS RATES 25%

15. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 15 successfullaunches building capabilities 3.4x 20% 24% 50% 38% 69% 25% Teams work in  parallel across   functions, and work together daily Leaders who foster clear purpose and consistent intent Teams that  frequently pulse  their customers more than once a month Teams with  decision-making   authority and   a clear way forward Teams that explore and iterate 5 or more solutions Teams who  create space to problem solve during implementation SOURCE: CREATIVEDIFFERENCE.IDEO.COM Six factors for tripling   the eﬀectiveness of teams

16. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018 16 Thanks! Questions? daycan@ideo.com ideo.to/creative

IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams

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