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2. Founded in 2007, IDM is now among a few proud local agencies that have nurtured their service quality to maturity.
In eight years, we have been serving more than 200 brands inVietnam from both
national sectors and international ones.
Apart from pioneering services, IDM is also known for profound insights of local marketing
trends with an experienced team of strategic and creative experts.
We commit to the capitalization on the most effective marketing strategies and
approaches for our key clients and partners.

3. Our Philosophy
“Understand the essence of Vietnamese
culture and amplify it through all of our
marketing work and reserve it also
within the company’s internal culture.”
Our Vision
“To become a truly value-driven agency
where creativitiy and technology
integrate and are capable of executing
on all communications platforms.”
Our Mission
“To lead the performance-based
marketing sector by providing
measurable and authentic marketing
results, tailored solutions. ”

4. Ms. Phan HoaiThanh
Chairwoman CEO
IDMVietnam/ IDDVietnam/ IDS AdVietnam
“My partners and I founded IDM with the ambition to create cutting-edge
creative experiences to national and global brands.
We can proudly say that, we are providing our clients with superior solution
consultancy in the field of digital marketing, with a combination of
traditional marketing experiences and latest technologies of global trends.”

6. BUSINESS OPERATIONS
Strategy, business and operations – they must all be well kept and synchronized in order to reserve the unique
selling point of any economic entity. Clients who decide to stay with us until now must have looked into IDM’s
history of 8 years of growth and said – this is a work well-done.

7. BRAND SOLUTION
Good marketing campaign starts with a
thorough marketing research.At Brand
Solution department, we take considerable
amount of time to study our client’s business,
their brands’ history and marketing objectives
before planning any strategic direction.
ACCOUNT
Clients’ satisfaction is our priority.Thus, we
focuses on maintaining close relationships with
clients, in order to thoroughly understand their
needs and receive timely feedbacks to create
optimum digital marketing campaigns.
We work closely with our clients to analyze the
market, and develop business goals for their
products and brands.

8. WEB STRATEGY
Evolving from the root of search marketing, the
department recognizes the need to combine both media
traffic and web analytics data to execute a holistic
web strategy solution. By the data collected, we
understand more about target audience to ensure
quality of omni-channel marketing and finally a
good conversion rate.
SOCIAL MEDIA
The dedicated team consist of young digital marketing
specialists, who strive to deliver high-impact social media
management to our clients to support brands’ digital
marketing efforts.We believe that effective social media
marketing begins with thoughtful, valuable content and superb
consumer relationship management to elevate the consumers’
experiences and interactions with the brand online.

9. CREATIVE
Creative works on digital platform is different to
traditional marketing which requires different skills
and mindset.At IDM, it’s not only just about artworks
but also embrace business objective of assisting
customers to make sound decisions towards
clients’ products.
PRODUCTION
The era of mobility is crucial to agency’s development. Hence,
production team has to be always one-step ahead of the
market regarding global technology trends to maintain
seamless user experience on both web and mobile devices.The
positive attitude towards any technology requirements
internally creates competitive edge for production team.

10. FINANCE
Finance activities in a marketing agency are difficult
as they don’t have much tangible assets and cash flow
is usually slow. However, we are here to guard it off
and keep the company’s financial health in check.
HUMAN RESOURCES
HR’s mission is to maintain the company culture of
friendliness and teamwork to ensure our members work and
perform with their highest capabilities.Additionally, new
recruitment also plays a very important supporting role in
achieving our business objectives.

12. Measurable marketing objectives on digital platform.
At IDM, we translate these qualitative objectives into quantitative indexes that
authentically express the effectiveness of marketing campaign by a unique model
– IDM eMetrics

14. Working process: in order to ensure performance-based marketing service ,
campaign is executed in 6 essential steps.

17. 8 years in business
Over 200 brands serviced

20. Vietnam Airlines - GLP Event
Objective
Sales loyalty onVIP customers of Golden Lotus Plus (GLP) program
Situation
AmongVietnam Airlines’
customers, there are 400 most
important ones who fly
frequently with the airlines. In
order to engage with customers,
Vietnam Airlines organizes a
series of activities throughout the
year.
Strategy
Approach:A platform for GLP members was built, on which
members are frequently updated via email marketing throughout the
year, and are offered a mobile application to manage and redeem
miles.The campaign is marked by a premium offline year-end
appreciation event and following PR articles to amplify and attract
further frequent flyers.
Time: since 2013 and on going
Concept:“Triệu dặm tri ân”
Channels: Microsite, email marketing, premiums, mobile application,
event
Result
The campaign was such a success that it
was decided to be carried on for
consecutive years.

21. Golden Lotus Plus Event

22. Situation
Vietnam Airlines aims to
increase revenues by putting
more weight on e-commerce in
order to be ahead of the
emerging trends inVietnam.
Strategy
Approach
Facebook andYouTube were selected as the main communication channels,
serving as an information hub forVietnam Airlines’ customers.The channels
focus on building a strong community of travelers, timely deliver valuable news
from the brand to target audience.The channels also set out to educate
consumers about e-commerce.
Time: 2012 – present
Execution:
Separate Facebook fanpages were built to cater for different markets.The
pages deliver resourceful and relevant information about aviation and
tourism, while interactive games and functional tabs help build a larger
community, bringing the audience closer toVietnam Airlines.The activities
effectively push sales promotion through mass audience. Online games receive
positive responses and large number of participants.
Facebook andYouTube contents are integrated to create rich contents that
inspire people to get to know about the brand, and to travel.
Channels: Facebook YouTube
Result
Facebook fans: more than 240,000
YouTube: More than 5,100 subscribers;
1,000,000 views
Vietnam Airlines – Social Media

23. Social Media – Seasonal Campaigns

24. Social Media - Production

25. Social Media Visual Guideline

26. Objective
Sales conversion, first rank on
search results of 5 markets
regarding relevant keywords
of airline ticket
Situation
Vietnam Airlines is a national airlines , but it is only well known
within the domestic country.The popularity ofVietnam Airlines in
global market is somewhat limited.
In search results,Vietnam Airlines only showed for branded
keywords.
Strategy
Approach: Search marketing was carried out with both SEO and SEM approaches
on 10 primary markets to maintain both short- and long-term goals.
Concept:“Reach the right people at the right time”
Time: 2013 - present
Execution: Web analytics was set up to monitor tracking from two sources and each
market so that traffic and effectiveness of each market can be accurately measured.
Result
Vietnam market: top 5 of search results
Global markets: first page of result
Total traffic: increased 200%
Revenue: increased accordingly for website sales
Vietnam Airlines – Web Strategy

28. PNJ - Ton Vinh Gia Tri Dich Thuc
Objective
To establish brand preference of PNJ as a brand with diverse
characterics and suitable for women at all ages
Situation
To establish brand preference of
PNJ as a brand with diverse
characterics and suitable for
women at all ages
Strategy
Concept:“TônVinh GiáTrị ĐíchThực”, differentiate beauty from
normal standards by categorizing it into three groups of
(1) Passion for success, (2) Happy family, (3) Independent Sexy
Strategy: the concept is built for long-term growth and postion PNJ
as premium mass jewelry line
Channels: microsite, viral, PR, social media, viral, search marketing
Using images of six celebrities to promote these three categories,
amplifing the message onto digital channels
Result
Establish brand character for 3 key
characters and push sales through
wedding season
Visit: 400,000 Fan: 30,000

30. PNJ - Hanh Phuc Vang
Objective
To build PNJ as top-of-mind brand during
wedding season
Situation
PNJ is a local established
brand , yet it has not received
much publicity due to its lack of
strategic approach.
Strategy
Strategic Planning for digital including all product lines of PNJ
The concept:“ Hạnh PhúcVàng”
Activities are promoted on minisite and Facebook fanpage with
consistent content.Games promoted on Facebook fanpage include
“The Proposal” and “Golden Happiness”
Channel: social, search marketing, viral, media
Result
After 6 months of execution to end of
2013, the campaign pushed sales up
and for stores and achieved:
Fan: 30,000

33. PNJ Silver –The Gioi Nang Toa Sang
Objective
To establish brand awareness for PNJSilver product line after
re-launching
Situation
In order to encompass the accessory
line to traditional silver products,
re-branding campaign was launched
to position PNJSilver as a more mature
brand when their target audience
grow up and demand variety
in their jewelry collections.
Strategy
Concept “Thế Giới NàngTỏa Sáng” highlights each individual
girl as a lively color of life, distinctive by her uniqueness.The
concept follows target audience of PNJ Silver from high-school
time to maturity, taking it as chance to re-new the brand and
introduce accessories as part of Silver product lines.
Channel: social media, microsite, banner ad, music video, PR,
forum seeding and influencers
Result
KPI fanpages: fans increased 200%,
Talking about is over 40%

36. British Council – Road to IELTS
Objective
Brand preference and sales conversion
Situation
As IELTS is well known among target
audience, the campaign’s sole purpose
is to emphasizes the message of why
one should take it with British Council
Strategy
Approach: performance-based marketing in which IDM commits
leads and quality leads for British Council
Concept:“Road to IELTS” in which British Council not only
approaches but also assists students to have high scores with IETLS
by their online content and free tests
Time: May 2014 – July 2014
Channels: Microsite, social media, seeding content, search marketing
Execution: the campaign embraces the needs of high-schoolers and
students for overseas study and future career advancement by
providing helpful content virtual real-time consultancy
Result
899 qualified leads generated, accurate
revenue recorded

37. Road to IELTS

38. British Council – 1001 Ways to Speak English
Objective
Brand awareness, brand preference and sales conversion
Despite the familiarity of IELTS, the campaign positioned IELTS
on new market segment – the US market
Situation
Inheriting success from previous
campaign, this campaign’s objective
also announces IETLS as an
alternative toTOEFL for students
who want to study in the US.
Strategy
Approach: it was more difficult to break the perception of IELTS as
a UK-made product only, so a bold approach was taken to place
IELTS as direct competitor toTOEFL on every single message sent
out.
Concept:“1001Ways to Speak English” in which the US way to
speak English is accepted in IELTS.
Time: November 2014 – March 2015
Channels: Microsite, social media, seeding content, search marketing
Result
900 sales leads generated, accurate
revenue recorded

39. 1001 Ways to Speak English

40. Situation
British Council wanted to promote UK study in an innovative way
Strategy
Microsite with a live chat zone with UK professorsVirtual
exhibition of UK’s universities colleges
Result
Actual KPI: 4,000 registered students
British Council – Virtual Platform Production

42. VCBF - Are You Investing Smarter than VCBF
Objective
Brand awareness, brand preference, sales conversion,
sales on loyalty
Situation
Started digital marketing
activities back in 2014,VCBF
gradually established its online
presence to younger audience as
leading investment funds
Strategy
Approach: the strategy was set for long-term vision in which IDM is
responsible for digital marketing as key hub for all sales and trade
activities
Time: June 2014 and on going
Channel: website, search marketing, social media, PPC, PR articles,
media booking, email marketing
Execution: the execution focuses more on branding to establish a
concrete brand identity for the firm and then promote product
alternately based on needs and segments of target audience.
Accurate analytics on site enablesVCBF to measure indexes of all
four brand and sales objectives from the unknown to loyalist.
Result
EstablishVCBF as leading investment
firm on digital platforms. Measure and
convert leads to actual customers.

45. TRALAISUNGMAN.VN
Objective
Brand awareness and brand preference for the new launch of Neo
Hormoviton, a supplement tablet for men’s health
Situation
This marketing is booming in recent
time and being led by Alipas product
from Eco Pharma
Strategy
Approach:The campaign was set up for 2-year time to build
brand awareness among target audience which considered
Time: Jan 2013 – Jan 2015
Concept:A microsite of doctor consultancy was built where people
can ask whatever questions about their sexual health and life
Channels: Microsite, PR, social viral content, search marketing
Result
Digital marketing coordinates with trade
marketing to help customers make a good
fast decision and be consulted about
their health issues as after service

48. KIRIN - Super Cool, Super Fresh
Objective
To raise brand awareness for new launched Ice+ product with
grape-flavored
Situation
Kirin has been inVietnam for a
long time with two other
products of Ice+ but they are still
not popular among target
audience
Strategy
Approach: Strategic planning with focus on creative concept,
utilize the image of teen model Bao Tran to illustrate emotional
benefits of Ice+ “Cool, Fun, Joyful”
Concept: Ice+ City and the tagline “Super cool, super fresh”
Channels: Social media as key hub, content and search marketing,
game, megazine PR,TV program
Execution: the campaign lasted 6 month through year-end to the
beginning of 2014 with Facebook as key hub of communication,
illustrating the Ice+ city as an icy place and the secret girl played
by BaoTran model
Result
Reach: 5 million
Fan growth: 30 thousand
Grape-flavored Ice+ established equal
other two products

51. An Gia Garden
Objective
Brand awareness, brand preference, sales conversion to complete
the sales cycle of real estate project within dedicated timeline
Situation
An Gia Garden is a real estate
project located inTân Phú
district for middle-income
audience.The project comprises
of 900 apartments which is
expected to sell out after 3
months of marketing campaign.
Strategy
Approach: Digital marketing is utilized to support direct marketing
and distribution network of sales
Time: 3 months from May 2014 to July 2014
Concept:“Nơi muốn đến, chốn muốn về” to emphasize the
convenience factor of project’s adjacency to AEON Small, the
airport
Channels: microsite, seeding content, search marketing, media
booking, PR articles traditional online, social listening
Execution: Accurate analytics helps to separate leads from
marketing channels and identify revenue flow from each lines
Result
The project with nearly 900 departments
was sold out in less than 2 months.

52. Microsite Media bookingSeeding content PR articlesSearch marketing Social listening

55. Situation
Vietcombank needed an official
social media channel to
represent their true voice, since
there were many unofficial
fanpages that may confuse
consumers.
Strategy
Approach
A fanpage was selected and rebuilt with new contents and images, in line with
Vietcombank’s brand image and tone of voice.The contents are re-directed to
communicate more aboutVietcombank’s products and activities.The page also
acts as a real-time customer service hub for consumers.
Time: 2014 – present
Execution:
Several functional tabs were created to deliver organized information to
audience; whether they need to located an ATM nearby, search for latest bank
offers, or to learn more aboutVietcombank’s history.
The page communicate the most updated information on new products,
promotions, and the bank’s social activities while maintaining close interaction
with customers, making the brand appear more friendly to online audience.
The page’s first photo contest, announcing the official fanpage, received more
than 500 participants within a month.
Channels: Facebook
Result
Facebook fans: more than 34,000
Vietcombank – Social Media Production

56. Facebook Tab Production

57. Social Media Campaigns

58. Situation
PVISL is a joint stock company of PVI and Sun Life Financial
who provides life insurance and pension service
Strategy
PVI Sun Life website is supported by thoroughly refined online
platform for both corporate and pension sites to ensure smooth
customer experience.
The sites are also customised for performance-based marketing to
accurately measure brand objectives and sales objectives of online
marketing activities.
Web Production Strategy

59. Strategy
Website (laptop and mobile version)
Creating seamless experience of customers
from purchase to fast order offline
Web Production Strategy

60. Objective
Improve ranking of keywords related to Samsung
mobile devices on Search engine
Raise Samsung brand and product awareness via
Search Engine
Increase qualified traffic to the Samsung website
Situation
Samsung website doesn’t appear when users
search for Samsung Products Keyword
Unmanaged contents appear when users
search for new product
Strategy
Focus on Samsung product keywords to help increase
qualified traffic to the Samsung website
Optimize content to ensure users have the information
Samsung wants them to know about the products.
Result
More than 200 keywords related mobile product
appear on first page searches.
Traffic from organic search increases 135% comparing
to the same period of last year.
Traffic from organic search is the most qualified
SEO Web Analytics

61. SEO Web Analytics for Finance Sector
Time: 2012 and ongoing
Result
Strategic partnership for 4 years
Over 100 product-related keywords of
non-life insurance are covered
Time: 2013 -2014
Result
44 keywords in top 10 positions on Google,
increased 267% compared with pre-SEO
Organic Search traffic increased up to 168%
compared with the previous year
Time: 2014 - 2015
Result
Coordinated with product department to
consult content for product launching
Further explored the capability of web
strategy and committed on leads

62. SEM Performance – based Marketing
Time: 2012 - 2013
Result
Strategic partner for SEM, CPA
campaigns for card services
Time: Oct 2014 – Mar 2015
Result
2,000 leads committed

63. Web Strategy for Education Sector
Time: 2013 and on going
Channels: Pay-Per-Click, SEO Web analytics
Result
Strategic partners for 3 years until now,
IDM cover these activities for all brands of Apollo
Time: 2012 - 2014
Channels: Pay-Per-Click, SEO Web analytics
Result
Partners for 2 years

64. Situation
Vietravel wants to take advantage of high Smartphone
penetration inVietnam to reach out to their target audiences
Strategy
Native Mobile Application running on both iOS and Android
integrated with travel database of Vietravel
Mobile App Development

65. Situation
IDM wants to find a good way to keep in touch and listen to
customers’ feedbacks across digital platforms.
Strategy
We developed the i365 Mobile Application for digital managers
and customers of IDM as a way to constantly monitor feedbacks.
Mobile App Development

66. Ms. Bui Le Bich Tram
Marketing Manager
“ IDM is the first partner to build and
maintain the website for Burger King
inVietnam.We are satisfied with the
service and appreciate the
enthusiastic help of IDM during the
deployment process which
coordinated harmoniously with the
marketing activities of Burger King.”
Mr. Khanh Pham
Marketing Director
“IDM has been SEO partner of Liberty
Insurance since we started promoting
the online marketing activities in 2009.
During recent years, we are very
pleased with the work, professional
attitude and dedication of the IDM
staff; especially, they are always willing
to go an extra mile when we need
their unconditional support.”
Mr. Binh Le
Business Development
“IDM has been a trusted partner for
British Council in the past 4 years in
digital marketing.We highly
appreciate the professionalism,
efficiency and friendliness of services
provided from IDM’s staff as well as
the way they treat our constructive
feedbacks with willingness.”

67. Ms. Thuan Phung
National Marketing Manager
Mr. Vinh
Marketing Manager
Mr. Khoa
Marketing Director
“After many years of cooperation, we
are very pleased with the quality
services of the IDM and the enthusiastic
attitude of consultancy experts.”
“IDM is one of a few digital agencies
that really understand education
sector who has provided us solutions
that are suitable and truly effective.”
“IDM is the first digital marketing
agency that we have who helped us to
approach real estate customes on this
new and very potential channel.The
digital campaign contributed
significantly to the success of the
project and demonstrated a clear role
of IDM as an expert in the field.”