This is a collection of B2B social media case studies from the UK. As social media B2B case studies are so hard to find we collated as many as we could to make life easier for organisations wanting to benchmarks, best practice and create proof cases.

1. B2B social media case studies UK examples

2. Bringing together best practice There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. This document is a work in progress and has been designed to be shared and updated. The hope is that collating best practice examples will help B2B organisations establish benchmarks and create proof cases. If you think we have missed a great case study, then please drop a comment on our blog at: http://blog.immediatefuture.co.uk/b2b-social-media-case-studies

3. Dell – Trade Secrets campaign Through the use of Facebook and Twitter, Dell has developed its Trade Secrets campaign creating conversations with small businesses as well as promoting its latest product – the Dell Vostro 130 The campaign focuses on the idea of first impressions. Dell developed a dedicated app on its Facebook page, ‘Dell for Business,’ and encourages tweets using the hashtag #TradeSecret for Dell customers to share their secrets to making a good first impression. There have been more than 1500 contributions to the Trade Secrets programme as of April Alongside this, Dell is building relations with key influencers and asking them to join the programme to share their thoughts - Multiple platforms used - Aimed at SMEs - Generating buzz and creating conversations http://www.facebook.com/DellBusiness #TradeSecrets

5. Aimed at SMEs

6. Community sitehttp://www.bttradespace.com/ http://twitter.com/#!/bttradespace

8. Aimed at independent financial advisers

9. No communication from FT, only membershttp://www.ftadviser.com/community

11. Community site

12. Aimed at business professionals and young peoplehttp://www.virginmediapioneers.com/

14. Generates shareable content

15. Aimed at tech professionalshttp://www.youtube.com/user/AvanadeUK http://twitter.com/avanadeuk

17. Aimed at SMEs

18. Engages in conversation with customershttp://www.linkedin.com/groups/HP-Business-Answers http://twitter.com/HPBizAnswers

20. Multi-platform campaign

21. Generate shareable contenthttp://www.facebook.com/MicrosoftSmallBizUK http://twitter.com/#!/MicrosoftSB http://www.youtube.com/user/MicrosoftSB

23. Encourages dialogue on Twitter

24. Aimed at energy professionals and groupshttp://twitter.com/EnergyPanel

26. Closed community

27. Downloadable and shareable content http://about.doctors.net.uk/Home

29. Presence on major social networking sites

30. Shareable contenthttp://www.rics.org/community http://www.facebook.com/ricssurveyors http://twitter.com/#!/RICSsurveyors http://www.youtube.com/user/ricsmediacentre http://www.linkedin.com/groups?about=&gid=88902&trk=anet_ug_grppro http://www.flickr.com/photos/ricssurveyors/collections

32. Use of social media platforms alongside communities

33. Downloadable resources available on website and shareable content on YouTubehttp://community.psion.com/ http://www.facebook.com/PsionLive http://twitter.com/#!/psionlive http://www.youtube.com/psionlive http://www.linkedin.com/company/psion

34. immediate future is an independent social media consultancy. We help our clients become a more social business. We work together to embed social media into the very heart of their strategy; supporting resource with managed services, we enable them to harness the power of online communities and we protect their hard earned online reputation. T: @iftweeter E: info@immediatefuture.co.uk W: www.immediatefuture.co.uk Download a free copy of our white paper on B2B social media http://bit.ly/b2bsuccess