2. Introduction
• Starbucks Corporation - an American global
coffee company based in Seattle, Washington.
• Largest coffee-house company in the world
with 20,891 stores in 62 countries.
• President and CEO - Howard Schultz.
• Places high value on ethical behaviour and
company-wide diversity.
3. Mission Statement
• “To inspire and nurture the human spirit – one person,
one cup and one neighbourhood at a time.”
• This is done through their commitment to the
following principles:
1) Coffee
2) Partners
3) Customers
4) Stores
5) Neighbourhoods
6) Shareholders
(Starbucks Mission, 2012)
4. Starbucks staff are called ‘partners’
Partners enjoy excellent benefits and share in our financial
success through our signature programs that we proudly offer
to part-time and full-time partners, including:
• Comprehensive health coverage (medical, dental and
vision).
• A stock equity reward program – in fact, Starbucks
continues to be one of the only retailers to offer a stock
program that includes part-time retail hourly partners.
• Partners are offered education benefits, tuition assistance
and free coffee, paid vacation, and more.
5. Corporate Social Responsibility
• Ethical sourcing: “To develop strong, long-term
relationships with farmers to ensure that we buy
the high-quality coffee our customers expect. By
2015, our coffee will be grown using ethical
trading and responsible growing practices.”
• Environmental Stewardship: “By 2015, 100% of
our cups will be reusable or recyclable and
reduce our environmental footprint through
energy and water conservation, recycling and
green conservation.”
6. • Community Involvement: “We believe in being
involved in the communities we are part of-
bringing people together, inspiring change and
making a difference in peoples’ lives.”
• By 2015, we plan to contribute one million
volunteers hours each year to our
communities.
7. • Partners: While Starbucks workers also have
more specific titles, including barista and shift
supervisor, the Starbucks corporation has long
referred to their workers as "partners." This term
is intended to make clear how integral Starbucks
employees are to the company's success.
• Responsibility: Starbucks aims to work ethically
with all of its suppliers, offering the providers of
their fine Arabica coffees fair value for the beans
they work so hard to grow. The company also
practices environmental friendliness, choosing
eco-friendly options whenever possible.
8. Fair Trade
• In 2000, the company introduced a line of fair
trade products.
• According to Starbucks, they purchased 2,180
metric tons (4.8 million pounds) of Certified Fair
Trade coffee in fiscal year 2004.
• They have become the largest buyer of Certified
Fair Trade coffee in North America (10% of the
global market).
• All espresso roast sold in the UK and Ireland is
Fairtrade.
9. Organizational Culture
• “We strive to create a culture that values and respect
diversity and inclusion.”
• “We expect to be a leader in diversity and inclusion,
from our partners in the field to our senior leadership
teams.”
• “We expect that all leaders within Starbucks practice a
behaviour that demonstrates inclusion.”
• “The goals of the Diversity and Inclusion team include
building a diverse workforce, increasing cultural
competencies, shaping a culture of inclusion and
developing a diverse network of suppliers.”
