Align Requirements with Corporate Strategies Using Business Architecture

Align your Requirements with
Corporate Business Strategies Using
Business Architecture
Daniel Lambert, M Sc
VP – Benchmark Consulting
Presentation to the IIBA Minneapolis/St. Paul Chapter – 2015.09.10
Email: dlambert@biz‐architect.com
Phone numbers:
(855) 798‐2042 x2010 (USA & Canada)
+1‐514‐798‐2042 x2010 (elsewhere)
DRAFT ‐ Benchmark Consulting Canada
Copyright 2015 – All Rights Reserved

1. The Place of Business
Analysts in the Enterprise slide 3
2. Business Architecture
Introduction slide 8
Guild slide 12
Books slide 17
5. Why Business
Architecture Matters? slide 21
6. When Is Business
Architecture Used? slide 27
Presentation Overview
7. Organization Maps slide 34
8. Capability Maps slide 37
9. Value Maps slide 39
10. Other Maps slide 42
11. Requirements Maps slide 48
12. Impacts of Business
Architecture on Business
Analysts                           slide 52
13. Example 1 ‐ Ford            slide 54
14. Example 2 – Principal slide 62
15. Example 3 – USPTO slide 69

Section 1
The Place of Business
Analysts in the
Enterprise

Planning
Marketing
Plan
Strategic
Plan
Operational
Plan
Delivery &
Execution
Operations
Delivering Operating
Source: Driving your BA Career ‐ From Business Analyst to Business
Architect by Craig Martin; Sept. 30 2014 on SlideShare; Slide 17
Enterprise Design
Product & Service Design Enterprise Architecture
Portfolio, Program & Project
Management
Business Planning Solutions Architecture
Solutions Development
Business Analysis
Traditional Place of Business Analysts in Enterprise Design

With Business Architecture, Business Analysts Can Broaden
their Scope of Action
Comments of Duane Banks, Business Analyst at United regarding the article entitled
Business Analysts and Business Architecture in BA Times on March 16, 2015.
DRAFT ‐ Benchmark Consulting
Canada Copyright 2015 –
All Rights Reserved

Planning
Marketing
Plan
Strategic
Plan
Operational
Plan
Delivery &
Execution
Operations
Delivering Operating
Enterprise Design
Product & Service Design Enterprise Architecture
Portfolio, Program & Project
Management
Business Planning Solutions Architecture
Solutions Development
Business Analysis
The Place of Business Analysts with Business Architecture
DRAFT ‐ Benchmark Consulting Canada Copyright
2015
All Ri ht R d

• Business Architecture: 1 of 5 new
perspectives, that also includes
Agile, BI, IT and BPM
• In the Business Architecture
perspective, reference models are
listed instead of methodologies or
approaches.
• No part of the current state should
be assessed in complete isolation
from the rest.
• The elements of any future state
must effectively support one
another and all contribute to
meeting the business goals and
objectives.
BABOK® v3 and Business Architecture
DRAFT ‐ Benchmark Consulting Canada Copyright 2015 – All Rights Reserved

Section 2
Introduction

• 66% of HR and IT
organizations develop
strategic plans that are
not linked to the
enterprise strategy.
• 95% of employees in
most organizations do
not understand their
organisation’s strategy Source: The Strategy‐to‐Execution Process: A Critical Component of
Transient Competitive Advantage; The European Business Review;
November 7, 2013
Today’s Business Disconnects

Business architecture is defined as
“A blueprint of the enterprise that
provides a common understanding
of the organization and is used to
align strategic objectives and
tactical demands."
‐ BIZBOK® Guide, page 1
The Business Architecture
Definition

Business Overview According to
Figure 1.1 of the BIZBOK® Guide on page 2DRAFT ‐ Benchmark Consulting Canada

Information
Maps
Strategy
MapsStakeholders
Maps
Organization
Maps
Initiative
Maps
Product
Maps
Asset
Maps
Value
Maps
Capability
Maps
Process Maps
(BPM)
Requirements
Maps
Business
Architecture
The 11 BIZBOK® Maps of Business
Architecture
Source: Figure 1 in the article entitled “Increase your Transformation Success
Rate with Business Architecture” in LinkedIn on April 21, 2015.

Section 3
The Business Architecture
Guild

The Business Architecture Guild is a professional
association, which offers exclusive content to its
members like the following:
• the Business Architecture Body of
Knowledge® (BIZBOK®) Guide,
• a certification program, called Certified
Business Architect (CBA)®
• newsletters
• webinars

Primary Authors
• Tammy Adams, Chaosity LLC
• Sue Alemann, Slalom Consulting
• Verna Allee, ValueNet Works
• Eric Aranow, Context Consulting
• Robert Bratulic, IBM
• Carol Deutschlander
• Lloyd Dugan, Business Process Management
• Steve DuPont, The Boeing Company
• Eric Shayne Elliot, Digital Recognition Network
• Karen Erwin, NTT Data Americas
• Linda Finley, Leadership Advantage LLC
• Russ Jackson, Export Development Canada
• Whynde Kuehn, S2E Consulting Inc.
• J. Bryan Lail, Raytheon
• Mary Lloyd, MoneyGram International
• Stephen Marshall, IBM Global
• Neal McWhorter, Strategic Value Partners
• Judith Oja‐Gillam, IAG Consulting
• Chris Payne, Altisource, Definition 6
• Alex Randell, Principal Financial Group
• Jim Rhyne, Thematix
• Michael Rosen, Wilton Consulting Group
• Eric Spellman, Tata Consulting Services
• Daniel St George, IBM
• Cheryl Timko, Merck
• William Ulrich, TSG, INC.
• Taurai Ushewokunze, Vayase Consulting
• Jeffrey Wallk, The Value Enablement
Group
The BIZBOK® Guide Involves Many Authors

Business Architecture and Requirements Alignment
• Why Business Architecture and Requirements
Alignment?
• Principle of Business Architecture and Requirements
Alignment
• Requirements Alignment with:
o Capabilities
o Information
o Value Streams
o Organization
• Validation Guidelines
About Requirements in the BIZBOK® Guide
o Initiatives
o Assets
o Products
o Processes
o Stakeholders

Deriving Business Requirements from
Figure 3.8.4 of the BIZBOK® Guide on page 333

Section 4
Books

Business & Dynamic Change: The Arrival of
• Written by:
o Frank F Kowalkowski
o Gil Laware
o William Ulrich
o Dr Michael Poulin
o Michael S Connor
o Keith D Swenson
(Foreword)
• Published on June 3, 2015
• 226 pages

Business Architecture: The Art and
Practice of Business Transformation
• Written by:
o William Ulrich
o Neil McWhorter
• Published on October 31,
2010

Section 5
Why Business Architecture
Matters?

Matters?
helps to focus and align
corporate strategies to
all its business units
down and across the
entire organization

Matters?
2. Business
Architecture
improves decision
making by
lowering risk

Matters?
increases employee
engagement by setting
proper boundaries,
making it safe and
productive for
employees to take
independent action and
make them more
autonomous

Matters?
4. Business
Architecture
increases
operational
efficiency

Matters?
5. Business
Architecture
makes it possible
to increase your
agility in both
your business
and IT execution

Section 6
When Is Business
Architecture
Used?

When Is Business Architecture Used?
1. Upgrading
or
replacing
legacy
systems

2. Integrating
systems

3. Enhancing
mobility
for clients,
employees
and/or
partners

4. Merger &
acquisition

5. Opening or
closing a
business
unit or a
division

5. Investment
Analyses
6. New product
offering or
service roll‐out
7. Globalization
8. Business
capacity
outsourcing
9. Supply chain
streamlining
Other reasons
10. Regulatory
compliance
11. Joint‐venture
12. Restructuring
13. Implementing
Customer‐
Centric
Approach
14. Divestiture

Section 7
Organization Map

Source: Business Architecture in a Merger &
Acquisition Context – Part 1
Apple Republic Org Chart (level 1 and 2)

Org Chart with Capabilities (Level 1 only)

Section 8
Capability Map

Detailed Capability Diagram (Level 1 & 2)
Source: Business Architecture in a Merger & Acquisition Context – Part 1

Section 9
Value Maps

Value Streams Diagram

Value Stages to Capabilities

Section 10
Other Maps

Initiatives Diagram

Strategy Map
Source: http://picgalaxy.net/swot‐analysis/
Source: http://blog.bizzdesign.com/business‐performance‐management‐
balanced‐scorecards‐and‐the‐decision‐model/
Balance Score
Card

Strategy Map
Source: http://bmimatters.com/tag/business‐model‐canvas‐examples/

Information to Capabilities Linkage
Figure 2.5.2 of the BIZBOK® Guide on page 162DRAFT ‐ Benchmark Consulting Canada

Assets Map & Linkage to Other Maps
List of Assets
according to
TOGAF
List of Business Architecture
Map According to BIZBOK

Section 11
Requirements Map

Using Value Stream and Capabilities
to Frame Requirements Analysis

Deriving Business Requirements
from Business Architecture
Figure 3.8.3 of the BIZBOK® Guide on page 331DRAFT ‐ Benchmark Consulting Canada

Deriving Business Requirements & User
Story from Business Architecture

Section 12
Impacts of Business
Architecture on Business
Analysts

Impacts of Business Architecture on
Business Analysts?
• Enables to build more relevant user stories and
business cases using appropriate business
strategies and precise vocabulary before they get
approved and funded as a project.
• Enables clearer requirements definition and
requirements validation
• Enables to Scope, Frame and Categorize
Requirements based on business strategies
• Avoids duplications across business units and
departments

Section 13
Examples from the
Guild

Examples from the Business
Architecture Guild
Source: http://www.businessarchitectureguild.org/?page=002

Section 14
Example 1
Ford
Source:
http://c.ymcdn.com/sites/www.businessarchitectureguild.org/resource/
collection/0C09C473‐059E‐498D‐906F‐E98CE494AB00/basig‐13‐06‐
11.pdf

Section 15
Example 2
Capability‐Driven Assessments for
Strategic Planning
Principal Financial Services
Source: http://www.omg.org/cgi‐bin/doc?basig/2015‐03‐14

Section 16
Example 3:
Leveraging Business Architecture for
Business Requirements Management
US Patent & Trademark Office
Source: http://www.omg.org/cgi‐bin/doc?basig/2015‐03‐06

Thanks!
Daniel Lambert
Email: dlambert@biz‐architect.com
Phone numbers:
(855) 798‐2042 x2010 (USA & Canada)
+1‐514‐798‐2042 x2010 (elsewhere)

Align Requirements with Corporate Strategies Using Business Architecture

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