16. FUELED all the negative has this values shiftā¦
17. Now it seems as though weāre all looking on the bright side of thingsā¦
18. 84% STRONGLY AGREE Say āthe economic crisis has made people re-evaluate a lot of things.ā Source: Proprietary Research 2009
19. 62% STRONGLY AGREE Say āin the long term this may actually be a good thing, it re-grounds us and makes us focus on what's most important.ā Source: Proprietary Research 2009
20. 78% STRONGLY AGREE Say āthere's a positive feeling that goes with focusing on the things that matter most in life.ā Source: Proprietary Research 2009
21. 63% STRONGLY AGREE Say āthe new realities that we all are facing may actually be good for peopleās values.ā Source: Proprietary Research 2009
22. This values shift is even starting to influence how consumers value brandsā¦
24. 75% STRONGLY AGREE Consumer say āI've got less patience for companies that aren't clear and helpful.ā Source: Proprietary Research 2009
25. 79% STRONGLY AGREE Say āgoing forward, keeping a long term view will be critical.ā Source: Proprietary Research 2009
26. 69% STRONGLY AGREE Consumer say ātransparency, honesty, and integrity matter the most going forward.ā Source: Proprietary Research 2009
27. A new breed of purpose driven leadership is paving the wayā¦
28. Maybe not a new breed at all, perhapsjust a new speciesā¦
29. Thereās a sense of comfort that we all find appealing in these companiesā¦perhaps partly driven by the good factor inherent in their DNA
30. But goodness is only one side of the equation. Sure, having āgoodā already in the DNA of the company is good butā¦
31. Itās in the way you talk & walk that matters even moreā¦
32. "Suit the action to word, the word to the action" --Shakespeare; Hamlet III.ii
37. Bureaucratic Leadership. The letter of the law is king. In risky situations, this kind of leader provides strict rules, as from a set of rules or a manual, which must be adhered to.
38. Delegative Leadership. Here, the leader trusts people and empowers them to make their own decisions, particularly apt where such people possess knowledge the leader does not possess.
39. Authoritarian Leadership. A dictator. The most dominant kind of leader, appropriate in situations where the solution is clear, time is limited or life and limb are at risk.
40. Charismatic Leadership. This kind of leader injects enthusiasm and inspiration into his or her followers and can lead to such followers being willing to perform actions they might not usually be willing to perform.
41. Participative Leadership. A collaborative, consensual kind of leadership, appropriate for when the solution is not clear and the minds of others could fruitfully contribute to the leaderās decision making process.
43. Vertical Leadership Do As I Say Let Me Speak I Have The Secret Iām Qualified My Way Or Highway I Know I Rule Leader There is a separation between leader and the led, and that the leader is in an elevated, dominant position in relation to the led.
44. Horizontal Leadership I Serve We Know/You Know Maybe Your Way Is Better Weāre All Qualified We All Have The Secret Letās Talk Do As I Do Leader There is a basic unity between leader and led, and that the leader is on the same level as the led.
50. Traits of a vertical leader High Up In The Limelight Sex/Glamorous Images Preaching/One-way Speech Acting Differently From The Led Dressed Differently From The Led Looking Rich Blinged Up/Showy Incomprehensible Language Not Doing āNormal Thingsā
51. Traits of a horizontal leader On The Ground In The Shadows No Sex Or Glamour Dialogue/Two-way Conversation Acting Similarly To The Led Dressed Similarly To The Led Looking Poor Plain/Modest Simple Language Doing āNormal Thingsā
65. OLD Illiteracy Make information complex Employing jargon and unfamiliar language Keep people ill-informed, unknowledgeable and incapable of making good decisions
66. NEW Literacy Make information simple, straightforward and easy to understand Ensure people are knowledgeable and able to make well-informed decisions