David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
20. @DMScott #INBOUND16
1. #Hashtag for the event I was attending
2. My social content shared by the campaigns
3. Content created by the campaigns ready to be shared by
supporters on social networks
4. Follow-up after the event with images, quotes, etc.
Missed Opportunities
45. @DMScott #INBOUND16
1. He failed to harness his supporters’ online passion for the
good of his campaign
2. Worse, he failed to reign in dark online forces who trolled
supporters of other candidates
3. His campaign invested way too much in traditional
advertising.
But Sanders marketing was out of
alignment
71. @DMScott #INBOUND16
Dollars per Primary Delegate
#1 - Donald Trump
$49,891 per delegate
$77 million spent
1,543 delegates
@realDonaldTrumpThe Atlantic
72. @DMScott #INBOUND16
#2 - Hillary Clinton
$105,566 per delegate
$297 million spent
2,814 delegates
@HillaryClinton
Dollars per Primary Delegate
The Atlantic
73. @DMScott #INBOUND16
#3 - Bernie Sanders
$117,731 per delegate
$223 million spent
1,893 delegates
@SenSanders
Dollars per Primary Delegate
The Atlantic
74. @DMScott #INBOUND16
#11 - Jeb Bush
$34 million per delegate
$139 million spent
4 delegates
@JebBush
Dollars per Primary Delegate
The Atlantic
96. @DMScott #INBOUND16
“If Hillary Clinton were a man,
I don’t think she’d get five
percent of the vote.
The only thing she’s got
going is the woman’s card.”
97. @DMScott #INBOUND16
“Mr. Trump accused me of
playing the woman card.
If fighting for women’s health
care and paid family leave and
equal pay is playing the woman
card, then deal me in!”
138. @DMScott #INBOUND16
Dueling Text Messages from the
Clinton and Trump Campaigns
Trump Campaign
sent 5:06 am on
10 October (the
morning after the
second debate)
Clinton Campaign
sent 10:22 pm on
9 Oct (as the
second debate
was going on)
@HillaryClinton @realDonaldTrump
141. @DMScott #INBOUND16
Early front runner Jeb Bush
was using the outdated
Outbound Marketing playbook
that got his father and brother
elected president.
145. @DMScott #INBOUND16
Trump’s reliance on just two
strategies – Real-Time Twitter
and mega rallies, both covered
by mainstream media – won
him the Republican nomination.
146. @DMScott #INBOUND16
Trump created a powerful
brand, reaching his buyers
via Inbound Marketing. This
strategy has made him the
45th President.