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The Power of Data, the
Importance of Moments
and the Future of
Storytelling
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1 // Introduction
2 // Power of data
3 // Importance of moments
4 // Future of storytelling
5 // Bringing it all together
5 // Questions
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Power of data
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“Data! Data! Data! I can’t make
bricks without clay!” — Sir
Arthur Conan Doyle
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• Logistics and payment
• Knowledge share
• Information access
• Customer service
• Access control
• Vital signs monitoring
• Chronic disease management
• Brain / eye movement
• Physiological monitoring
• Weight / energy monitoring
• Gait and posture corrections
• Sport performance
• Fitness monitoring
• Navigation / tracking
• Data / media access
• Reactive response
• Proximity awareness
• and much more ….
Types / uses of data
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Importance of moments
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“Life isn’t a matter of milestones,
but of moments.”—Rose Kennedy
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• An accident is an unexpected event that
changes one or more lives. It most affects a
focal character, and the driving force of the
incident is beyond that person’s control.
• A discovery is a passage from ignorance to
knowledge. It causes a change that arouses a
person’s feelings and stimulates a change in
attitude.
• A decision is a commitment to take action.
Jean Paul Sartre says we are the sum of our
decisions, our choices. Decisions are of two
sorts, expedient or ethical.
• A deed means actually doing something. A
character carries out a decision by taking
action.
Cinematic moments
A genuinely useful cinematic moment always drives the action forward, increases
the tension, or penetrates characters more deeply.
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This transparent color box is a useful
option for some larger images.
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Future of storytelling
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“In the end, storytelling comes down to
two things: connection and
engagement.” — Ryan Mathews
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• Explains origins
• Define individual and group identity
• Communicate tradition and delineate
taboo
• Simplify and provide perspective; reduce
complex problems to a series of easily
digested principles
• Illustrate the natural order of things
• Concisely communicate complex history
• Communicate moral and ethical positions
and the transference and preservation of
values
• Illustrate relationships, to and with,
authority
• Describe appropriate responses to life or
model behaviors
• Define reward and detail the paths to
salvation and damnation
The power of storytelling
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Bringing it all together
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“I think the next generation of entertainment
is experiential, where people go out of the
house and go and get a unique experience.” —
Mark Cuban
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1 // Pay attention to the action, activities, and behaviors or your
community--data shows patterns, patterns provide insights
2 // Insights illuminate moments of opportunity to provide the right types
of engagement in the right ways to your community
3 // Enabling moments empowers the ability of your community to share
stories which foster connections and engagement
4 // Delivering relevant, memorable experiences will enable brands to
create greater value by enabling their community to create value
Key takeaways
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Thank you!
Robert Michael Murray
twitter.com/rmmageddon
facebook.com/robertmichaelmurray
linkedin.com/in/robertmichaelmurray
robertmichaelmurray.com / matchfire.co

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