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Tom Monaghan - Seven Reasons Even Your Mom Won't Open Your Email

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INBOUND 2015

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Tom Monaghan - Seven Reasons Even Your Mom Won't Open Your Email

  1. 1. INBOUND15 Seven Reasons Even Your Mom Won’t Open Your Email Tom Monaghan Senior Engineering Manager, HubSpot
  2. 2. 1. Tom 101 2. A bit about the data 3. Seven reasons 4. Uncomfortable silence AGENDA
  3. 3. INBOUND15 Tom 101
  4. 4. INBOUND15 Tom 101 1424
  5. 5. INBOUND15 Tom 101 14241424
  6. 6. INBOUND15 Tom 101 14241 to 77K
  7. 7. INBOUND15 2 The data
  8. 8. INBOUND15 The data 14241,068,955,738 emails
  9. 9. INBOUND15 The data 1424100,546 campaigns
  10. 10. INBOUND15 The data 1424106,972 contacts.
  11. 11. INBOUND15 3 The seven reasons
  12. 12. INBOUND15 Reason 1 1424You sent it on the wrong day.
  13. 13. INBOUND15 Reason 1 1424Tuesday!
  14. 14. INBOUND15 Reason 1 1424Saturday!
  15. 15. INBOUND15 Reason 1 1424And then Sunday …
  16. 16. INBOUND15 Reason 2 1424You sent it at the wrong time.
  17. 17. INBOUND15 Reason 2 1424Breakfast of Champions!
  18. 18. INBOUND15 Reason 2 14242pm.
  19. 19. INBOUND15 Reason 2 1424And definitely not first thing.
  20. 20. INBOUND15 Reason 3 1424You got your Mom’s email from …
  21. 21. INBOUND15 Reason 3 1424Forms & Imports
  22. 22. INBOUND15 Reason 3 1424Forms > Imports
  23. 23. INBOUND15 Reason 3 1424Forms> Imports
  24. 24. INBOUND15 Reason 3 14243.5 X
  25. 25. INBOUND15 Reason 3 1424(inbound works)
  26. 26. INBOUND15 Reason 4 1424You won’t take no for an answer.
  27. 27. INBOUND15 Reason 4 1424They don’t open your email.
  28. 28. INBOUND15 Reason 4 1424First email = 67%
  29. 29. INBOUND15 Reason 4 1424Second email = 23%
  30. 30. INBOUND15 Reason 4 – Probability of an open
  31. 31. INBOUND15 Reason 5 1424You’re getting a bit to personal…
  32. 32. INBOUND15 Reason 5 1424Tokens work…
  33. 33. INBOUND15 Reason 5 1424But don’t get creapy.
  34. 34. INBOUND15 Reason 5 1424Name = awesome
  35. 35. INBOUND15 Reason 5 1424Company Name … not awesome
  36. 36. INBOUND15 Reason 6 1424You kiss your Mom with that …
  37. 37. INBOUND15 Reason 6 1424…
  38. 38. INBOUND15 Reason 7 1424Use your words …
  39. 39. INBOUND15 Reason 7 1424Content is king – write more.
  40. 40. INBOUND15 4 Uncomfortable silence
  41. 41. INBOUND15
  42. 42. INBOUND15
  43. 43. #INBOUND15
  44. 44. INBOUND15
  45. 45. INBOUND15
  46. 46. INBOUND15 (general blank slide)
  47. 47. INBOUND15
  48. 48. INBOUND15 These dogs are wanted in seven states for tax evasion & fraud.
  49. 49. #INBOUND15 This transparent color box is a useful option for some larger images.
  50. 50. #INBOUND15
  51. 51. INBOUND15

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