INBOUND 2015

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The
WILD SIDE
of Marketing
Rory Young
Chengeta Wildlife

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(general blank slide)
Annual Illegal Wildlife Trade
$19,000,000,000
Rhino Horn
1 Kilogram$65,000
2007- 2014
Rhino Poaching Increase
9,300%

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Created By
Sara Varon
Children’s Book
Author &
Illustrator

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Footage provided by Richard Sowry, Ranger Kruger National
Park

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● Field Guide - Complete solution to poaching published.
● 100’s of wildlife protectors trained.
● Anti-poaching doctrine adopted by entire countries.
● Partnered with UN and EU.
● Unprecedented arrest stats during training operations.
● Higher arrest stats maintained after we leave an area.
Accomplishments

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Rules, Regulations, Laws and Enforcement
Education and Sensitization
Social Pressure
Economic Stimuli and Poverty Reduction
Tools and Infrastructure
Our Goal and Solution -
RESET

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