Sahil Jain - How to Leverage Marketing Automation with Social Advertising for B2B
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INBOUND 2015
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Sahil Jain - How to Leverage Marketing Automation with Social Advertising for B2B
- 1. INBOUND15 How to Leverage Marketing Automation with Social Advertising for B2B Sahil Jain, @sahilio CEO and Co-founder, AdStage
- 2. ABOUT ADSTAGE AdStage integrates multiple ad networks and data sources to give you one place to create, manage and optimize campaigns. >>
- 3. 1. The Truth About Marketing Automation 2. Acquiring Your Strategic Account List 3. Influencing Prospects Using Ads 4. Sending Additional Drip Messaging Through Social Ads
- 4. INBOUND15 The Truth About Marketing Automation
- 5. INBOUND15 We all know the power of Marketing Automation
- 7. INBOUND15 Source: eMarketer, November 2014 Time spent per day on social media 41 MINUTES 21 MINUTES 21 MINUTES 10 MINUTES 17 MINUTES 17 MINUTES
- 8. INBOUND15 How to Leverage Marketing Automation with Social Advertising for B2B
- 10. INBOUND15 Strategic company lists in HubSpot Sales Top Prospect List Website Visitor Company List
- 11. INBOUND15 Sales top prospects list in HubSpot
- 12. INBOUND15 Website visitor company list
- 13. INBOUND15 How to do this in HubSpot
- 14. INBOUND15 Low Friction High Friction Promote low friction content on LinkedIn Blog Post / Infographic Guide / Whitepaper Case Study Webinar
- 15. INBOUND15 Precise targeting with Linkedin Ads Company Targeting Skill or Job Title
- 16. INBOUND15 Sponsored Update in LinkedIn Feed
- 18. INBOUND15 Export a list of known contacts in HubSpot
- 19. INBOUND15 Upload the list as a Custom Audience in Facebook
- 20. INBOUND15 Upload the list as a Tailored Audience in Twitter Ads
- 21. INBOUND15 Manage your audiences across networks
- 22. INBOUND15 Sending Additional Drip Messaging Through Social Ads
- 23. INBOUND15 Use existing marketing lists and content Blog Post / Infographic Guide / Whitepaper Case Study Webinar
- 24. INBOUND15 Add the tracking pixels across your website
- 25. INBOUND15 Retarget prospects that don’t convert on Facebook Target visitors that visit a specific URL Exclude visitors that converted
- 26. INBOUND15 Retarget prospects that don’t convert on Twitter Target visitors that visit a specific webpage Exclude visitors that converted
- 27. INBOUND15 Nurture your prospects on social channels Blog Post / Infographic Guide / Whitepaper Case Study Webinar Blog post subscribers Whitepaper downloads Case study downloads Whitepaper downloads Case study downloads Webinar registrants Targeted Audience Excluded Audience
- 28. INBOUND15 News Feed ad on Facebook
- 29. INBOUND15 Timeline ad on Twitter
- 30. INBOUND15 Journey for the end user Visits site Does not convert Visits LinkedIn Clicks on ad & Subscribes to blog Nurture Campaigns Across Channels Sees content or CTAs for your desired conversion goal
- 31. INBOUND15 Adding social ads to different lead stages