This document provides an overview of how to scale an agency to high growth without breaking. It discusses assessing agency structure, services, clients, and time management for either a high-growth or lifestyle agency model. The speaker will provide a free workbook and take questions to help agencies transform from $12,000 to $120,000 in revenue. Attendees are encouraged to sign up for the workbook and prizes.

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Scale to Win
How to Grow Your Agency
Without Breaking
Karl Sakas
Consultant & Coach, Sakas & Company

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Story:
An Agency Leader
Like You…

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Exciting…

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…and scary!

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Scale

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Be an Agency Growth Champion

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@KarlSakas

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“People need to be
reminded more often
than they need to be
instructed.”
Samuel Johnson,
Author, 18th century

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700+ agencies in 47 countries

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Agency Structure
Services & Clients
Your Time
Today

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High-Growth (HG) vs. Lifestyle (LS)?

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Your Team

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1. Account Management (AM) = happy clients
2. Project Management (PM) = smooth work
3. Subject Matter Expert (SME) = bill lots of work
Client-Related Roles (HG vs. LS)

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Marketing & Sales
(HG vs. LS)

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Your Services

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1. Strategy (“tell me what to do”)
2. Implementation (“do it for me”)
3. Training (“teach us how to do it”)
Services Models for Agencies (S-I-T)

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Agency Services Model (HG vs. LS)

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Your Clients

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Deciding Which to Grow vs. Fire?

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Tool: Clients to Grow vs. Fire

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Clients to Grow vs. Fire (HG vs. LS)

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Your Time

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Reactive → Strategic

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• Admin
• Management
• Marketing
Client example

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Time Management (HG vs. LS)

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Putting it all together…

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• Agency Structure
• Services & Clients
• Time Management
Recap

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Your Free Workbook

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bit.ly/inboundworkbook
Get your free workbook:

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Sign up at
bit.ly/inboundworkbook
for free workbook, tips, and prizes
Q&A with @KarlSakas

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Prize: $300 in Training Webinars

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$12,000  $120,000
Grand Prize: Agency Transformation

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Josh Harcus
CEO
Hüify
Panel Discussion: Room 108
Kymberly Robinson
CEO
Stratus Interactive
1:30 PM – 2:15 PM

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7cCzpz-a1FMry-4hdLP4-6HATkY-fZ5X1J-81AJqZ-bezof4-7AznJV-rGPDx-cfP6eE-avq84n-cu46Xq-bcTwXP-cfP5jq-mb95uv-7JoiYz-avsNrw-cfP587-cfP645-cfP5DG-o6ssaX-3bQDHP-rJyEWD-5WQwii-
5MHDFz-7AzoPr-8DwHXF-kYk3b-efWoMT-hoymKg-cfP6pW-9suUhC-f3t9F4-okVrus
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https://pixabay.com/en/thumb-success-successful-fan-faust-328420/
Photo Credits (Creative Commons)

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Sign up at
bit.ly/inboundworkbook
for free workbook, tips, and prizes