Find the latest tips and tricks for Facebook for business

1. (for business)

2. With over 1.3 billion active
users per month, Facebook is
the most popular social media
platform in the world. It is also
the second most visited website
in the world, with Google being
number one. Businesses can
take advantage of this huge,
captive and engaging audience,
by using Facebook in a way to
benefit them and their service
or product. Here is our survival
guide for Facebook...

3. 1. Create engaging
content
This one might seem simple,
but it is paramount to post
about topics that people will
want to read and engage with.
Facebook is slightly different to
other social media platforms; in
the fact that is it more personal
and informal. People tend to
go on Facebook as a bit of ‘light
relief’ from work and to catch
up with their friends, so keep
this in mind when you are
posting content.

4. 2. Link your posts
When you are posting
content on Facebook about
your website, include a URL.
Facebook will turn this into
a larger post with a visual,
making it more likely that
people will click and engage
with it.

6. 3. Use Images
The most engaging content on
Facebook (that will result in
the highest click-through rate)
are visuals. Use this knowledge
to your advantage.

7. 4. Ask Questions
The best way to engage
with your audience is to ask
questions. Include a question
on your post or even engage
with someone else’s post –
it will make you engaging,
memorable and people will be
more likely to network and
connect with you.

9. 5. Share exclusive
content
If your business sells a service
rather than a product, you
could advertise in a similar
way, ask people to get in touch
with you for more details on a
post or include a link to a page
with more information.

10. 6. Use shortened
URLs
This can be done with web
tools such as Goo.gl. Shortened
URLs will make your posts look
sleek and more appealing to
your audience, which in turn
will make it more likely to get
clicked.

12. 7. What time is it?
Do some research and find out
what time your audience is
most active on Facebook. When
you know this, you will be able
to share posts accordingly to
hit the largest audience.

13. Remember, Facebook is a place
for fun engaging content with
personality, don’t post anything
that is too ‘heavy’ or ‘formal’
to this audience as this will be
skipped over or even worse,
‘hidden’ or ‘unliked’. Good luck
building your audience.

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